Transitioning to a Product Management Role by WeWork PM
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Main takeaways: - How to position yourself to transition to a Product Manager role? - Traits of a successful Product Manager - Being successful at your recently transitioned role
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Transitioning to a Product Management Role by WeWork PM
- 1. www.productschool.com Transitioning to a Product Management Role by WeWork PM
- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Corporate Training Level up your team’s Product Management skills
- 5. Akshay Ekkundi T O N I G H T ’ S S P E A K E R
- 6. Data Platform Transitioning to a Product Management Role
- 7. Data Platform Hey! I’m Akshay Ekkundi Product Manager Data Platform
- 8. Data Platform Past Experience: ● Amazon - Program Manager ● Enova International - Product Manager ● Enova International - Business Operations ● Panasonic Avionics - Business Analyst ● University of Illinois - Electrical Engineering
- 9. Data Platform AGENDA How to position yourself to transition to a Product Manager role? Being successful at your recently transitioned role 02 @wslulciuc 03 Traits of a successful Product Manager01
- 10. Data Platform Traits of a successful Product Manager
- 11. Data Platform DEFINITION ● The product manager is responsible for the strategy, roadmap, and feature definition for that product ● Responsibilities: ○ Set a product vision and strategy ○ Define what the product team will deliver and the timeline for implementation ○ Provide cross-functional leadership, most notably between engineering teams, sales and marketing, and support
- 12. Data Platform What are some of the things I need to think about to be a better Product Manager?
- 13. Data Platform ● Effective communication ○ Regular cadence of updates ○ Setting expectations ● Trust ○ Gaining Trust: Partner teams + stakeholders ○ Trusting: Delegation of work amongst team, ● Leadership ○ Rally team without formal authority ○ Motivate, guide and support team ● Prioritization ○ Learn to say no ○ Establish frameworks, use metrics and data to back up decisions
- 14. Data Platform ● Customer Obsession ○ Advocate for customer ○ Representative in the room ○ Wear his hat ● Problem Solving ○ Invent and simplify ○ Learn to do more with less ● Curiosity ○ Keep learning about customers/market ○ Always anticipate need of customers ● Technical Acumen ○ Basic principles of software development ○ Learn about codebase to talk to engineers
- 15. Data Platform How to position yourself to transition to a Product Manager role?
- 16. Data Platform Identify your skills ● Unique industry expertise ● Technical or leadership skills ● Communication and Project management skills
- 17. Data Platform Identify the correct opportunities ● Direct approach ○ Apply for PM roles at organizations that fit the skills identified ● Indirect approach ○ Move from non PM roles internally to a PM role
- 18. Data Platform How do I now move into Product Management?
- 19. Data Platform Learn about the product and its customers ● Business and the product offering ● Roadmap ● Customers ● Market ● Competitors
- 20. Data Platform Express interest ● Do it early ● What skill-sets is the team looking for?
- 21. Data Platform Shadow Product Managers ● Day to day tasks ● Processes used ● Skills and training
- 22. Data Platform Learn about the partner teams working with Product ● Business Operations/ Product Support ● Software Engineering ● Marketing ● Legal
- 23. Data Platform Take part in a Product Release ● Propose a feature to the product team ● Demonstrate value for your feature ● Work with PM through development cycle ● Work with PM through the release and post release reporting
- 24. Data Platform Has this worked?
- 25. Data Platform
- 26. Data Platform Being successful at your recently transitioned role
- 27. Data Platform Meet People! ● Other members of the Product team ● Engineering team ● Partner Business Teams- Marketing, Finance, Legal, etc ● Stakeholders ● Business Operations
- 28. Data Platform Learn about processes ● Product development process ● Goal planning ● Success Metrics reporting ● Communication cadence
- 29. Data Platform Learn about the Product ● Read Product documentation ● Product demos ● Current features being developed ● Product Roadmap ● Long term plans
- 30. Data Platform Learn about the Customer ● Sit in on support/sales calls ● Conduct customer interviews ● Learn about previous survey insights
- 31. Data Platform Continual Improvement ● Attend conferences ● Attend meetups ● Take classes
- 32. Data Platform Now that you are ready to take on a PM role always remember the following..
- 33. Data Platform Ask the question: What problem am I trying to solve?
- 34. Data Platform
- 35. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Editor's Notes
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
- Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
- Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!