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Storytelling For Product Managers

Vivek Bedi at Product School, New York

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Storytelling For Product Managers

  1. 1. Storytelling for Product Managers /Productschool @ProdSchool /ProductmanagementNY
  2. 2. www.productschool.com Storytelling for Product Managers Vivek Bedi - Head of Product at LearnVest - 13 years of Product experience at Goldman Sachs - Over 17 Years of Industry experience
  3. 3. Storytelling is Product Management July 6th, 2016
  4. 4. Story-Telling is like Joke-Telling!
  5. 5. Know your punch lines. Make people care. Have great delivery!
  6. 6. What’s my story?
  7. 7. Career Summarize my career of over 15 years in a crisp two minute story!
  8. 8. Why do stories matter?
  9. 9. Ever been in meeting and have no idea what the presenter is saying? Join the club.
  10. 10. We are impatient. We are selfish. We love drama.
  11. 11. Why should we care?
  12. 12. #awesomestoryteller Tell compelling stories about your products.
  13. 13. I usually know if I want to hire someone by one question. What’s your story?
  14. 14. #1: Be Yourself!
  15. 15. Show Your True Side No Fancy Words Know Your Audience
  16. 16. #2: Be A Movie Director!
  17. 17. Storyboards Stories are like movies with actors, plots, and drama.
  18. 18. Let’s talk “Components” Why did we build it? How we build it for? Who built it? Why should people care? Why it matters? How will it affect people? Other products like it? What’s great about it? What sucks about it? How will people access it?
  19. 19. Find your groove when storyboarding! No Distractions No Meetings No Phones No Laptops
  20. 20. # 3: First Impressions Matter!
  21. 21. Thank the audience. Be cool. Be creative. Be true.
  22. 22. #4: Get Personal!
  23. 23. We crave the emotional connection. 90%of purchases are made ON EMOTION
  24. 24. Talk about your family. Mention your friends. Discuss failures.
  25. 25. #5: Make fun of it!
  26. 26. Failed MVPs. First versions. Geeky code release names.
  27. 27. #6: Be a Politician!
  28. 28. It’s not about you! It’s about the team. It’s about the journey.
  29. 29. #6: Show & Tell!
  30. 30. 100% MORE ATTENTION WHEN 2 SENSES 50% OF BRAIN ACTIVITY DEDICATED TO SIGHT
  31. 31. ADD VISUALS ADD HUMOR DO DEMOS ADD SCREENSHOT SHOW EARLY TALK ABOUT
  32. 32. #6: Use Peeps!
  33. 33. Engage Convo Use Pauses Find An Actor
  34. 34. #8: Don’t be Old School!
  35. 35. Turn Data into Drama It’s important to use data to support your case but quickly find the emotional connection.
  36. 36. #10: Don’t Over practice!
  37. 37. Don’t be a robot. Immerse your audience. Leave a mark.
  38. 38. Let’s Create a Great Story!
  39. 39. Situation: We work for a big fortune 100 company that has been around for over 100 years.
  40. 40. Product: We are about to release their first ever mobile app.
  41. 41. Team: A team of developers, designers, subject matter experts and us (the product managers) have been working on this for months.
  42. 42. Presentation: Before the launch we are going to present the product to a group of clients.
  43. 43. Elevator Pitch: Let’s discuss what a 2 minute pitch would be for your story.
  44. 44. Reminder: 1. Be Yourself 2. Be a Director (Storyboarding) 3. First Few Minutes 4. Get personal 5. Be a political 6. Show & Tell 7. Make fun of it 8. Use Peeps 9. Data to Drama 10. Don’t over-practice
  45. 45. Thanks Email: vivekbedi@gmail.com Twitter: @blaqindo Blog: bediweb.com/career
  46. 46. Upcoming Courses New York Weekdays: August 9th Weekends: August 6th APPLY AT www.productschool.com www.productschool.com
  47. 47. www.productschool.com Upcoming Workshops Rsvp On Eventbrite July 13: Improv for Product Managers July 20: Intro to Product Management: How to Influence Stakeholders and Meet Product Goals July 27: Product Management Course - Info Session August 3: What's in your customer discovery toolkit? August 10:How Launch A Product No Matter Where You Work by PM from American Express and TheStreet

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