This document discusses product management and metrics. It outlines certificate programs for product management from Product School and offers corporate training. Key takeaways include an overview of the product manager role and importance of metrics for product improvement. Common metrics frameworks like AARRR and HEART are explained. Examples of metrics used at Amazon and PayPal are provided. The document encourages continuing to learn about product metrics through various resources.

1. Product Management and Metrics
by Amazon Sr PM
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. ProductManagement
andMetrics
R
a
hul Du
a
, Senior Product M
a
n
a
ger - Am
a
zon
Discl
a
imer - Inform
a
tion sh
a
red in the session
a
re my person
a
l opinions, my current or p
a
st employers
a
re not responsible for
a
ny content/opinions expressed.

6. ALittleAboutMe
• 10+ years of experience in Technology and
Digital Payments
• Passionate about Product Management
• Curious about Digital Payments
• Operate with Engineering Mindset
• Obsessed with Non Fiction Books
• Exploring new Apps and Gadgets
LinkedIn - https://www.linkedin.com/in/rahul~dua/
Goodreads - https://goodreads.com/rahuldua

7. KeyTakeaways
Wh
a
t sh
a
ll I expect out of this session?
• PRODUCT MANAGEMENT - What and Why?
• PRODUCT METRICS - What, Why and How?
• COMMON FRAMEWORKS - AARRR & HEART
• METRICS EXAMPLES - Amazon & PayPal

8. ProductManagement
• Why we need Product Managers?
• What does a Product Manager do?
• What makes the role so exciting?
• What’s not so much fun about the role?
C
a
n you expl
a
in the role to
a
5 ye
a
r old?
How many of you aspire to be a product manager or are already a product manager?

9. ProductBuilder
How c
a
n I build my Product M
a
n
a
gement muscles?
Source – Amazon

10. ProductMetrics
Wh
a
t m
a
kes
a
good metric?
“If you can’t measure it, you can’t improve it” - Peter Ducker
• COMPARATIVE
• UNDERSTANDABLE
• RATIO OR A RATE
• INFLUENCES BEHAVIOUR
Image Source - https://unsplash.com/photos/0tBvf_HJ34c

11. PickaMetric
How to choose right Product Metrics?
QUALITATIVE vs QUANTITATIVE
VANITY vs ACTIONABLE
EXPLORATORY vs REPORTING
LEADING vs LAGGING
CORRELATED vs CAUSAL

12. MetricsFramework
AARRR FRAMEWORK
• ACQUISITION
• ACTIVATION
• RETENTION
• REVENUE
• REFERRAL
Source – Lean Analytics Book
Wh
a
t
a
re some of the commonly used fr
a
meworks for Product Metrics?

13. MetricsFrameworkcont…
Source – Clevertrap
Wh
a
t
a
re some of the commonly used fr
a
meworks for Product Metrics?
HEART FRAMEWORK
• HAPPINESS
• ENGAGEMENT
• ADOPTION
• RETENTION
• TASK SUCCESS

14. Metrics@Amazon
Metrics presented in the
f
in
a
nci
a
l st
a
tements
Source – AlphaStreet

15. Metrics@PayPal
Metrics presented in the
f
in
a
nci
a
l st
a
tements
Source – PayPal IR

16. What’sNext?
Continue le
a
rning
a
bout Product Metrics
Lean Analytics: Use Data to Build a Better Startup Faster
Metrics for Product Managers
Product Analytics Certi
fi
cate (PAC)
The Guide to Product Metrics
KEEP EXPLORING!

17. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training