How to Combat the First 90 days as a PM by Twilio Sr PM

1. How to Combat the First 90 days as a PM by Twilio Sr PM www.productschool.com

2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™

3. Corporate Training Level up your team’s Product Management skills

4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES

5. How to combat ﬁrst 90 days as a Product Manager Tarunpreet Singh Senior PM, Twilio

6. © 2020 TWILIO INC. ALL RIGHTS RESERVED. Tarunpreet Singh Focus on Growth & Monetization Platform Product (Current) Senior PM, Twilio (Platform Product) Industrial SaaS Product Focus on Growth, Engagement & Monetization Enterprise Product Focus on Engagement

7. Agenda 3 P’s of Onboarding as a PM First 30, 60 and 90 days plan Do’s & Don’t of Onboarding 1 2 3 Agenda

9. © 2020 TWILIO INC. ALL RIGHTS RESERVED. Focus area Drive value for the customers and business through your product with the help of People and Processes People Product Process Happy relationships lead to seamless deliveries What are the key Problems, Features, Market & Competitors Company’s Culture and Product Management maturity fuels growth

10. © 2020 TWILIO INC. ALL RIGHTS RESERVED. Product focus Know your Users and Wear the Customer shoes Categorize Personas, Power users, Key Problems being solved, Analyze Support tickets and product reviews, Understand their journey with your product, Walk through the customer’s journey , Own & Build small features Understand your Market and Competitors List the existing pains and their market, Who are the major competitors & their core value proposition, Which Customer Segments they target, Read industry reports, Product Teardowns Align Company’s Mission and your Product’s Strategy Know your Company’s short term and long term goals, align your product’s strategy and roadmap with those timelines, What are the North star metrics and what are their supportive proxy metrics Technical Architecture and Data Sources Understand the underlying services, API specs and the architecture of the product, list all the diﬀerent sources of data,

11. © 2020 TWILIO INC. ALL RIGHTS RESERVED. People focus Set up 1-1’s with each team member Introduce yourself, your background, try to know them and their pains in day to day jobs, What will make them happy, Build rapport, What can drive collaboration, How do they measure success, Are they involved Understand your Manager’s expectations What are the key OKR’s you would be driving. What’s his future vision of the product and key past experiences Align with other Key Stakeholders Shadow sales reps in some customer calls, understand the expectations around trainings and demos from Marketing, templatize the user documentation with legal, Expectations of CSM of key customers Meet your Customers After initial months, get introduced to as many customers as you can, Be an active listener and try to connect the dots

12. © 2020 TWILIO INC. ALL RIGHTS RESERVED. Process focus Customer Support and internal Operational maturity Understand the underlying ways and tools in which customer feedback is managed, Are the customers supported timely, Are the frequent pains well documented, Do the sales reps have sufficient resources and understanding of your product Reporting and Strategy Alignment Understand how different product teams align dependencies, What are the different layers of reporting and how is success measured for your product, How are roadmaps aligned and reviewed by management, Discovery and Development Methodologies How are opportunities discovered, What’s the experimentation culture of the company, How are features broken into epics, stories and driven through sprints, GTM Alignment and Launch process Understand the existing Go to Market processes with marketing, sales enablement, legal, billing and pricing teams

14. First 30 days title here Point one Point two Point three Point four Goal :- Be an active Observer, learn your product, and listen attentively ● Deep dive into the product, support tickets, demos, documentation ● Understand the user journeys ● Be like a user ● Understand the value proposition of your product ● Build user empathy ● Have 1-1’s with your team members ● Introduce yourself to other stakeholders and product groups ● Align with your manager expectations ● Build your rapport in the team ● Develop relationships within the organisation ● Understand the OKRs you drive ● Understand the underlying tools and resources to capture Customer reviews, usage data, analytics, Support tickets etc. ● Attend Product Bootcamps and get added to meetings, join communication channels ● Get equipped with tools and communications channels for product delivery within the organisation ● Identify the gaps and challenges with the underlying processes PRODUCT PEOPLE Desired Outcomes Key Tasks PROCESS

15. First 60 days title here Point one Point two Point three Point four Goal :- Evaluate the existing product and build a cross collaboration strategy ● Look into your competitors products, their value proposition and their users ● Own, build and release a small feature or bug that generates value for your customers ● Create a SWOT analysis of your product and present it internally to gather feedback ● Analyse the ‘Why’ behind the roadmap ● Keep having 1-1’s within the organisation ● Shadow your Sales and Customer Success managers in Customer calls ● Collaborate with design and research ● Get introduced and Understand the current satisfaction levels of your customers ● Build confidence to deliver value to the customer collaborating with your team ● Start owning the development ceremonies for the team ● Start representing your product’s roadmaps and key successes in various alignment and management reporting meeting ● Learn how decisions are made in the organization and who takes the final call ● Learn how conflicts and disagreements are handled PRODUCT PEOPLE Desired Outcomes Key Tasks PROCESS

16. End of 90 days title here Point one Point two Point three Point four Goal :- Start building your ideas and own the strategy to deliver value ● Align the goals and deliverables based on customers and company’s mission ● Develop the metrics that communicate value ● Own and Drive your roadmap with required changes based on your insights ● Broadcast success and generate visibility ● Have started regular 1-1’s with your Customers ● Partner with Sales and Customer Success teams to validate the roadmaps ● Unblock value and ease your customers pains ● Keep the key stakeholders aligned with your vision ● Develop a sound discovery and experimentation practise for your product ● Optimize the funnel and communication channels to gather feedback and drive alignment ● Get early feedbacks, fail fast ● Improve the operational maturity of the product PRODUCT PEOPLE Desired Outcomes Key Tasks PROCESS

18. © 2020 TWILIO INC. ALL RIGHTS RESERVED. What you should deﬁnitely do Focus on the driving the big picture, Pause, Journal your day Exercise Mindfulness Ask as many Questions There is no stupid question, 5 Why’s Identify the Growth Mindsets There will always be promoters and detractors everywhere Be the Customer yourself Use the opportunity to build unbiased and fresh ideas Write it down Document the meetings, open questions and connect the dots Keep the camera’s ON ( if remote)

19. © 2020 TWILIO INC. ALL RIGHTS RESERVED. What you should avoid Always believe in your abilities and deliver your value Comparing yourself to others Spending too much time on just 1 area Distribute your time wisely and keep learning to optimize Pushing your Ideas Be patient and understand others perspective ﬁrst Don’t be afraid to fail Most people fail to understand customers, data and value initially so don’t get panicked if it happens

20. Contact me at: www.linkedin.com/in/singh-tarunpreet @Tarunpreet_Singh Thank You!

21. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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