Interested in becoming a Product Manager? Then watch this presentation to learn how to start on this path.

1. www.productschool.com
How to Build Your Product Practice by
Nordstrom Sr. PM

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain

8. TONIGHT’S SPEAKER
Lauren Garbutt

9. 1. Background
2. Where to start and how
3. Collaboration is everything
4. Building for the future
5. Lessons Learned
TOPICS:

10. BACKGROUND
How I came to practice Product Management @ Nordstrom

11. WHERE TO START AND HOW
1 Identify Key Activities
2 Assess Maturity for each activity
3 Document roadmap / make a plan
Strategy &
Planning
Business
Operations
Execution /
Delivery

12. COLLABORATION IS
EVERYTHING
CTO
SVP
Sr. Dir Dir
SR. Mngr
Mngr
VP
Dir
1 Who is your prime audience
2 Key Relationships
- Leadership
- Dev Managers & Teams
- Program & Project Management
- Finance
- UX, Marketing or Customer
Success Teams
- Cross Organizational Teams

13. BUILDING FOR THE FUTURE
1 Artifacts 2 Meetings / Touch points 3 Tips
Opportunities: Business
Model Canvas, Value
Prop Canvas, etc.
Roadmaps: 3 year, 18
month, 1 year, 6 month
(H1/2), quarterly, etc.
Measurement: Success
Measures, KPIs, Adoption
Metrics, etc.
Other documents may
include: Vision, Strategy,
Personas, UX, Marketing,
etc.
What Rhythm of the Business
makes sense for your
business?
- Quarterly Product
Commits?
- Monthly Status read-outs
- Product Days
And with whom?
- Executive Leadership
- Dev Teams
- Internal Customers
- Cross-Org Teams
- Stay Organized
- Iterate quickly
- Communicate
Changes
- Understand Impact

14. LESSONS LEARNED
1. Start small and build a consistent foundation
2. Manage your relationships: Identify what your key stakeholders want to
know and how frequently they’d like to know it
3. Land a few key artifacts and use them to facilitate conversations with
your stakeholders
4. Roadmap your maturity intentions- set outcomes and goals you want to
achieve
5. Compare notes with other Product Teams
6. Have fun!

15. THANK YOU
Let’s Connect, find me on LinkedIn or send me an email:
Lauren.garbutt@nordstrom.com

16. www.productschool.com
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Marketing and Blockchain courses in San Francisco, Silicon
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