Main Takeaways: -Define Design Thinking -Design Thinking framework -Guiding Principles for Design Thinking Mindset

1. www.productschool.com
Design Thinking Mindset
by PayPal Product Leader

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
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EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Design Thinking Mindset
Product School
Joy Mukherjee – PayPal Product Leader

6. Joy Mukherjee
Product Lead – Paypal
My Background
Ø N I T S u r a t , I n d i a – E l e c t r o n i c s E n g i n e e r
Ø S t a r t e d a s t e c h n o l o g i s t
Ø L e a d / A r c h i t e c t
Ø E n g i n e e r i n g M a n a g e m e n t
Ø P r o d u c t M a n a g e m e n t
Ø M B A F i n a n c e

7. Agenda
Ø W h a t i s P r o d u c t D e s i g n
Ø D e f i n e D e s i g n T h i n k i n g
Ø C h a l l e n g e s f a c e d i n D e s i g n T h i n k i n g
Ø D e s i g n T h i n k i n g f r a m e w o r k
Ø D e s i g n T h i n k i n g M i n d s e t

8. What is Product Design
ØClearly defining the problem
ØIdentifying market opportunity
ØDeveloping proper solution
ØValidating the Solution

9. Define Design Thinking
ØFoundational process to
Product Design
ØHighly Human Centric
approach to Innovation
ØIterative process to achieve
right solution
ØFavours experimentation

10. Challenges faced in Design Thinking
ØCreative thinking is highly non-
linear process
ØNo Single person has answer to
everything
ØNeed for collaboration across
different functions
ØNeed for enabling divergent
and convergent thinking

11. Design Thinking Framework
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
• Foundational
Research
• Identify the
user
demography
for the
research
• Understand
the user’s
need
• Problem
Discovery &
Distillation
• Frame a well-
defined
Problem
statement
• One view of
the critical
research
findings
• Brainstorming
• Divergent and
Convergent
thinking
• High level
Narrative
• Align the team
• Solution
Discovery
• Concepts
through
storyboards
• Protypes using
Sketch etc
• Evaluative
research
• Iterative
Development
• A/B Test
• Iterate

12. Customer Centricity & Design Thinking Mindset
A small story …

13. Design Thinking Mindset
• Focus on human values
• Craft Clarity
• Show, don’t tell
• Embrace experimentation
• Bias towards Action
• Be mindful of the process
• Hyper Collaboration

14. Design Thinking Mindset
• Focus on human values
• User Research feedback
• Direct feedback
• Customer support data
• Craft Clarity
• Define Problem Statement
• Define Success criteria

15. Design Thinking Mindset
• Show, don’t tell
• Create multiple experience
• Evaluate and test
• Embrace Experimentation • A/B Test
• Test multiple options

16. Design Thinking Mindset
• Be mindful of the process • Release process
• X-functional dependency
• Bias towards Action
• Incremental changes
• Test the hypothesis

17. Design Thinking Mindset
• Hyper collaboration
• Collaborate across X-
functional team

18. THANK YOU

19. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training