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by Darren Rowse
Lessons of the Journey
My Confession
We’re Not 

Alone
We live in remarkable times!
Chris Hunter
bikeexif.com
We live in remarkable times!
Chris Hunter
bikeexif.com
Christina Butcher
hairromance.com
We live in remarkable times!
Chris Hunter
bikeexif.com
Christina Butcher
hairromance.com
Katrina Springer
theorganisedhousewife.com.au
We live in remar...
‘Success’ is more about DOING the things
you know you should do than discovering
the secrets you don’t yet know.
1. Start
“Don’t wait until you know who you are to get started.
The way you figure yourself out is by making things.”
Austin Kleon
2002
2002
Check out this blog…
no experience

no skills

no history of sticking at things

no money

no network

no time

no idea

no ‘passions’

fear

p...
Began 

Dissolving

On Starting
My Excuses…
'Inaction breeds doubt and fear.

!
Action breeds confidence and courage. 

!
If you want to conquer fear, do not 

sit hom...
• readership

• book deal

• speaking invitations
Starting led to opportunity
• income

• friendship

• authority and influ...
passions
ideas
vocation
voice
peace
discipline
Starting led to self discovery
Starting is
a Mindset
and should never be
contained to a moment in
time that you can tick off
your to-do list
[ ]
2002
2014
2005
might be the small thing in front of you
your next big thing
2. Put Readers First
Who are your Readers?

what are their…

!
• needs

• problems

• desires

• challenges

• dreams

• fears

• goals

• lang...
Ge Clarity About the Change
You Want to See In Readers
A blog has a maximum
impact when people
are left different as a
result of reading it
1. who are your readers?

2. what do they need?

3. how will they change?

!
Ask These 3 Questions
Serve with…
information, advice,

news, training, support,

entertainment, community,

education, inspiration etc
ego
traffic
profit profile
strategy
content
TEMPTATION
3. Usefulness is King
become a prolific problem solver
build problem ‘spotting’ into your workflow
build problem ‘solving’
into your workflow
Ultimately Usefulness Comes Down to
the ‘Change’ you bring in your reader
ApertureApertureAperture
Shutter Speed
ISO
composition
holding a camera
lighting
manual mode
confidence
610,000 Visitors
4. Build Culture
My Successes and Failures Have
Been Tied to Health of Culture
Success
Culture Health
My Successes and Failures Have
Been Tied to Health of Culture
Success
Culture Health
My Successes and Failures Have
Been Tied to Health of Culture
Success
Culture Health
My Successes and Failures Have
Been Tied to Health of Culture
How to Build Healthy Culture
Cultures need leadership
Cultures need rhythm
2 daily blog posts

5 daily FB updates

1 weekly ‘challenge’

1 weekly newsletter

1 annual holidays promotion

4 seasonal...
730 yearly blog posts

1825 yearly FB updates

52 weekly ‘challenge’

52 weekly newsletter

5 holidays promotions

20+ ebo...
EPIC blogs are built on many little useful actions
Culture is built upon 

shared experiences
“What’s Dangerous is not to Evolve” Jeff Bezos
Cultures need to evolve
Cultures grow around story

!
5. Create Meaning
mean·ing·ful adjective
: having a clear meaning
: expressing an emotion or idea without words
: having r...
“Don’t compete for the MOMENT,
compete for MEANING.” Brian Solis
Sameness of copy

Emptiness in the ‘like’

Disconnect between stories
“The trend is to chase
eyeballs. They can have the
eyeballs. I care about the
hearts and minds.”
Shayne Tilley
The Opportunity:

!
To create something with soul that
has lasting impact and takes
readers on a journey.
Meaning leads to Trust, 

Authority and Influence
6. Persist
put readers first
start
build culture
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
put readers first
start
build culture
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
put readers first
start
build culture
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
Tr...
put readers first
start
build culture
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
Tr...
This is a marathon not a sprint
99.9% of great
bloggers are not
awesome on day #1

!
Their awesomeness is
the accumulation of
the value they create
over t...
@PROBLOGGER
Darren Rowse
6 Unremarkable Yet Powerful Principles of Building an Online Business
6 Unremarkable Yet Powerful Principles of Building an Online Business
6 Unremarkable Yet Powerful Principles of Building an Online Business
6 Unremarkable Yet Powerful Principles of Building an Online Business
6 Unremarkable Yet Powerful Principles of Building an Online Business
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6 Unremarkable Yet Powerful Principles of Building an Online Business

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My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002.

While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business.

For live blogging recaps of this session check out:

- http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/
- http://feldman.org/blog/do-remarkable-work/

Publicada em: Negócios, Tecnologia

6 Unremarkable Yet Powerful Principles of Building an Online Business

  1. 1. by Darren Rowse Lessons of the Journey
  2. 2. My Confession
  3. 3. We’re Not Alone
  4. 4. We live in remarkable times!
  5. 5. Chris Hunter bikeexif.com We live in remarkable times!
  6. 6. Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times!
  7. 7. Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times!
  8. 8. ‘Success’ is more about DOING the things you know you should do than discovering the secrets you don’t yet know.
  9. 9. 1. Start
  10. 10. “Don’t wait until you know who you are to get started. The way you figure yourself out is by making things.” Austin Kleon
  11. 11. 2002
  12. 12. 2002
  13. 13. Check out this blog…
  14. 14. no experience no skills no history of sticking at things no money no network no time no idea no ‘passions’ fear perfectionism My Excuses…
  15. 15. Began Dissolving On Starting My Excuses…
  16. 16. 'Inaction breeds doubt and fear. ! Action breeds confidence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie
  17. 17. • readership • book deal • speaking invitations Starting led to opportunity • income • friendship • authority and influence
  18. 18. passions ideas vocation voice peace discipline Starting led to self discovery
  19. 19. Starting is a Mindset and should never be contained to a moment in time that you can tick off your to-do list [ ]
  20. 20. 2002 2014
  21. 21. 2005
  22. 22. might be the small thing in front of you your next big thing
  23. 23. 2. Put Readers First
  24. 24. Who are your Readers? what are their… ! • needs • problems • desires • challenges • dreams • fears • goals • language • habits • loves • hates • passions
  25. 25. Ge Clarity About the Change You Want to See In Readers
  26. 26. A blog has a maximum impact when people are left different as a result of reading it
  27. 27. 1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions
  28. 28. Serve with… information, advice, news, training, support, entertainment, community, education, inspiration etc
  29. 29. ego traffic profit profile strategy content TEMPTATION
  30. 30. 3. Usefulness is King
  31. 31. become a prolific problem solver
  32. 32. build problem ‘spotting’ into your workflow
  33. 33. build problem ‘solving’ into your workflow
  34. 34. Ultimately Usefulness Comes Down to the ‘Change’ you bring in your reader
  35. 35. ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode confidence
  36. 36. 610,000 Visitors
  37. 37. 4. Build Culture
  38. 38. My Successes and Failures Have Been Tied to Health of Culture
  39. 39. Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  40. 40. Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  41. 41. Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  42. 42. How to Build Healthy Culture
  43. 43. Cultures need leadership
  44. 44. Cultures need rhythm
  45. 45. 2 daily blog posts 5 daily FB updates 1 weekly ‘challenge’ 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School
  46. 46. 730 yearly blog posts 1825 yearly FB updates 52 weekly ‘challenge’ 52 weekly newsletter 5 holidays promotions 20+ ebooks over time…
  47. 47. EPIC blogs are built on many little useful actions
  48. 48. Culture is built upon shared experiences
  49. 49. “What’s Dangerous is not to Evolve” Jeff Bezos Cultures need to evolve
  50. 50. Cultures grow around story !
  51. 51. 5. Create Meaning mean·ing·ful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value
  52. 52. “Don’t compete for the MOMENT, compete for MEANING.” Brian Solis
  53. 53. Sameness of copy Emptiness in the ‘like’ Disconnect between stories
  54. 54. “The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds.” Shayne Tilley
  55. 55. The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey.
  56. 56. Meaning leads to Trust, Authority and Influence
  57. 57. 6. Persist
  58. 58. put readers first start build culture create meaning be useful persist trust credibility influence relationship authority
  59. 59. put readers first start build culture create meaning be useful persist trust credibility influence relationship authority
  60. 60. put readers first start build culture create meaning be useful persist trust credibility influence relationship authority Transactional Value
  61. 61. put readers first start build culture create meaning be useful persist trust credibility influence relationship authority Transactional Value Evangelism
  62. 62. This is a marathon not a sprint
  63. 63. 99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time
  64. 64. @PROBLOGGER Darren Rowse

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