Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling, well-crafted video content can act as the centerpiece of your campaign. It drives action, elicits emotion and delivers results.

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MediaMobz © 2016
Outcomes
Company Strategy
Video Content Strategy

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Example Video Content Strategy Statement
Our company will be the benchmark for
communicating with video content
our brand and value proposition to
prospects and customers alike.

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MediaMobz © 2016
Outcomes
Stories
Storytellers
When
Where
Who (audience)
Outcomes
A few tactical thoughts on Video Content

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MediaMobz © 2016
Archived and New Video Content
A well stocked video library is not unlike a wardrobe,
food pantry, tool box: you don’t have to go to shop, grocery or hardware store
each time you need something.
A well stocked, organized, readily searchable video library is exactly the same:
you need not capture or create new video each time
A well organized and readily searchable video library will allow you to
quickly identify video content gaps that can be closed with new video content.

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Millennial Video Insights
• “Hooked” on social media in much the same way that older
generations are “hooked” on email at work.
• Interested in participating in your content; are known as
content creators and users.
• Crave adventure—often “safer” adventures. Think shared
experiences.
• Seek peer affirmation and are heavily influenced by peers;
authentic content and opinions matter.
• Millennials are not a homogeneous cohort.

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“Shared Experience” Video Formats
• OOTD – Outfit of the Day/OOTW – Outfit
of the Week
• Lookbook – a video featuring different
products, usually with music in
background and only voice-over, if any
speaking at all
• TAG – themed videos where the creator
“Tags” another creator to do the same
video, trending videos , Best Friend Tag,
Furry Friend Tag (features pets)
• Favorites – video featuring their favorite
products
• Routines - everyday makeup, night-time,
morning, fitness
• Tutorials/Looks - Makeup, hair
First Impression - product-specific
• GRWM - Get Ready with Me
• What’s in My _____ - shower, bag,
purse, car, fridge, makeup bag
• Tours - Room, closet, apartment
• Essentials - Travel, suitcase, makeup,
skincare, wardrobe; top favorites per
theme or holiday; e.g. summer essentials
• Collections - Nail polish, makeup, hair
product, shoes; display array of various
products
• What’s on my ______ - iPhone,
computer; feature a walk through of apps
and programs, favorites
• Empties – used up products
• Haul – this is what i just bought and why i
like it IMHO

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Content Ecosystem
CONTENT

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Video Audience Growth

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Worldwide Leader in
Video Intelligence

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The World of Television
189 Channels
136,000 Episodes
300M Viewers
Last 30 Days

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The Video Industry is in a Time of Exponential Growth
15M Creators
Uploaded 64M Videos
Generated 242B Views
Last 30 Days

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Tubular is the Only Global, Cross-Platform, All Device Video Intelligence

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3M+ Creators
1.5B+ Videos
30+ Platforms
400M Viewers 20B Engagements
Content InsightsAudience Insights
Tubular Combines Audience Insights & Content Insights
*Patented AudienceGraph Technology

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There are 25,000 Brands Publishing Online Video
What separates the winners? It’s crowded, confusing, multi-platform. How do brands
get views, connect with audiences, and drive engagement?
© 2016 Tubular
Labs

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Tubular Empowers Brands & Agencies with
Intelligence to Grow Audiences
© 2016 Tubular
Labs
Content Strategy Influencer ID Executive Reporting Media Planning
$

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Tubular Works with 120+ leading Brands, Agencies & Publishers
Brands & Agencies Media Companies MCNs
WPP/Tubular
Confidential

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Trends in Video that Impact You
© TUBULARLABS.COM
• Multi-Platform
• Democratic Publishing
• Engagement
• Rise of the Brand Studio

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Democratization of Content
40,000 Publishers Generate 1M+ Views/Month
5%
4%
83%
8%
Brands
Publishers
Influencers
UGCUser Generated Content

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Trends in Video that Impact You
© TUBULARLABS.COM
• Multi-Platform
• Democratic Publishing
• Engagement
• Rise of the Brand Studio

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Most Viewed Videos this Week
© TUBULARLABS.COM

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Most Engaging Videos this Week
© TUBULARLABS.COM

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Views Can be Hollow or Paid
© TUBULARLABS.COM

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What is Engagement?
© TUBULARLABS.COM
• Watch Time
• Social Sharing
• Actions
• Comments

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Trends in Video that Impact You
© TUBULARLABS.COM
• Multi-Platform
• Democratic Publishing
• Engagement
• Rise of the Brand Studio

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Rise of the Brand Studio
© TUBULARLABS.COM
• Content
• Talent
• Measurement

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What is Tubular?
Software Custom Insights
Recommendations
Category
or Industry
Insights
Brand or
Channel Audit
Tent-pole
Analysis
Programming
Strategy
Audience
Insights

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Thank You.
tubularlabs.com/prnewswire-trial

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Questions?

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