@PRNewswire

@PRNewswire

Source: PR Newswire analysis of
2013 releases

1 MINUTE OF VIDEO =
1.8 MILLION WORDS If a picture is worth 1,000 words, then

Visuals reach additional audiences.

Visuals are favored in search.

Visuals drive discovery.

Source: Inc. Magazine, 2013 On
Facebook’s top brand pages Videos are shared12 TIMES MORE than text or links 12x

TIP #1 Include video in
next year’s budget.

TIP #2 Identify your organization’s
barriers to creating more video.

TIP #3 Run a content
audit.

Do you have… •Customer training
videosthat speak to broader marketplace challenges? •Behind-the-scenes visuals that industry media would love? •Valuable data languishing in your research team’s vaults to turn into a great animated infographic? Audit Your Organization’s Content

TIP #5 Plan the downstream
strategy.

Source: “Speed Of Social Video
Sharing Almost Doubles In 12 Months,” Unruly 2014

LAST TIP Follow up great
content with more of the story.