23. what is not free...what is finite time & attention effort status
24.
25. insight 2: To get users to upgrade, identify activities involving time, status and effort. • Demonstrate clear benefits missing in the free version. • Design seamless calls to actions to get users to convert.
41. The App Store ...we’ve come to the conclusion that a very poor app earns only a few hundred a month. The average and above average apps can earn in the neighborhood of $1,000-10,000+ per month. The more viral, gimmicky, and higher quality apps can earn anywhere from $100,000 - 1,000,000+ over the course of their lifetime. “ http://www.appvee.com/blog/2009/04/the-most-comprehensive-iphone-app-sales-figures/
42. conclusion... To monetise the mobile user experience, you need a highly reactive business and service strategy.
43. how? think fashion! you need a platform that is flexible & timely to react to market needs & fulfill demands