3. Mobile Phone 1. Mobile is the 1 st Personal Mass Media 2. Mobile is permanently carried 3. Mobile is always-on 4. Mobile has a built-in payment mechanism 5. Mobile is available at the moment of spontaneous creativity 6. Mobile has the most accurate audience measurement 7. Mobile captures the social context of media consumption
4. Total Subscribers: 40 Million Penetration: 81% Population Internet Access: 60% ppl access via cellphone Telkom recent Launch Telkom 3G SA Market Share SA Mobile Context