Resume

1. RajaPandian S P Mobile: 81480 55548
81-H, 3rd Street, Jeevanlal Nagar, Thiruvottriyur, Chennai- 19 Prinzy555@gmail.com
SALES, Strategy, MARKETING & Social Media PROFESSIONAL
Consultative Solutions Expert

Client Relationship Management

Marketing/Strategist
Top-performing sales, marketing, and business development professional with proven ability to drive
business expansion through aggressive sales initiatives that deliver revenue growth, market share, and market
penetration. Strategic thinker who can plan, implement sales, marketing and business initiatives to support
corporate objectives. Particularly strong relationship management, team building, and general business acumen;
verifiable track record of success driving unprecedented revenue and profitability gains within highly competitive
organizations, industries, and markets. Ambitious, aggressive, and intensely focused on bottom-line results.
Champion of social media tools and technologies, with a track record of creating and implementing successful
social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the
blogosphere, search tools and Web 2.0, and work closely with clients to create innovative, effective campaigns.
Areas of Expertise
Sales Cycle Management | Social Media | Brand Identity | Media Planning/Buying | Market Analysis | Needs
Assessment | Presentations | Sales Forecasting | Strategic Planning | Trade Show | Blogging | Start Ups |
Vendor Relations | Project Management
EXPERIENCE & ACCOMPLISHMENTS
►SurgeForth Technologies July2010 – Dec2014
Business Development Manager
Employability Bridge – Industry Academia Collaborator (EB)
EB stands for enhancing employability of students by working with the Confederation of Indian Industry (CII) to
improve the low 20% employability of graduates that Industry has been quoting through FLAG events using cloud
platform.
FLAG First look @ aspiring graduates is a unique process that runs a multi-college placement process, in a multi
location leveraging our platform EmployabilityBridge
 www.employabilitybridge.com www.surgeforth.com www.yourflag.in
 Part of ideation and responsible for the creation of Employability Bridge and FLAG concept
 Responsible for Institution/Student/Corporate participation at FLAG
 Created and implemented marketing strategies the planning and execution of logistics and operations for
FLAG event, conferences, road/trade shows and special events.
 Overall event responsibility includes: organizational leadership, budget preparation, on-site coordination,
and management of cross-functional teams
 Extensive experience in vendor relations and business partnership development to gain involvement and
ensure high quality service
 Created college/corporate database and turned them into potential customers
 24 Colleges & 54 corporate are my current clients
 Marketing and Communications
 Design and production of marketing collateral, and promotional material
 Web design and maintenance
 Advertising campaigns: theme development, artwork selection, and copy writing and editing
 Media relations and press releases
 Driving the social media marketing
 Co-ordination with local chapters of CII (Confederation of Indian Industry), TIE , NHRD (National Human
resource development)
 Develop and manage online marketing campaigns for EB to effectively driving brand awareness,
engagement and traffic to social media pages.
 Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously
monitor online public relations and ensure the success of client programs.
 Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to
optimize ROI and fuel revenue growth.
 Architected & implemented mail campaign tool
 Created email newsletter to complement FB and grew database by 327%

2.  Developed Facebook fan page and profile page with 2000 & 5000 followers
 Launched companies letter & FB focusing on process improvement , fresher’s recruitment & competency
assessment
 Developed module & strategy for college to engage with public, students & parents
►Winsar Infosoft Sep2008–Apr2010
Business Development
WINSAR INFOSOFT is a ERP software solutions provider serving the hospitality industry since 2001. It develops
markets, installs and supports award winning Property Management System software. WINSAR has been helping
many hotels, resorts, and cruise ships streamline operations, improve efficiency, and maximize guest satisfaction. It
has 21 different modules that automates different department in hotels.
 www.winsarinfo.com
 Managed Developed and drove full sales/marketing strategies/campaigns in the high profit vertical target
markets including Hospitality and travel&tourism sector in Kerala, and Goa.
 Acquired 12 new clients in the specified region, bringing in 16lakhs & 34lakhs in respective years
 Reported direct to the Vice President(Marketing)
 Identified and evaluated new business opportunities/vendors for the company
 Headed the Market research for Industry/Market analysis & Competitor analysis
 Build up database from the scratch and set up network in goa region
 Negotiating on the price and finalizing the techno commercial deal
 Coordinating During the Implementation and Attending to the support issues
 Ensured timely collection of all receivables from clients
 Nurtured the team to achieve their individual targets in respective regions
 Represented Winsar Infosoft in the right context, its mission and core values
 Complying with all processes and systems of the company to ensure Business Professionalism & Integrity.
 Ideated and drove the company brand in the Hospitality Express Exhibition Conducted By FHRAI
 Event/trade show planning (domestic and international)
 Exhibit design and presentation
 On-site logistics and coordination
 Pre-event marketing
 Post-event follow-up
 Media relations
 Ideated & Implemented the software as a Practical Syllabus for Catering Institutes
 My analysis resulted in company moving towards web-based products from stand alone products
►Grene Studio Jan2006-Jun2008
Co-Founder
Cautiousness of good health of the employee by employer is the idea behind the creation of concept Grene Studio.
Due to sedentary nature of job in IT and ITES sector there are increasing number of people with food
intolerance.The focus now is on exercise and healthy eating which emphasize on use of fresh, quality and
nutritionally balanced diet.Good diet and nutrition generates more usable energy, in turn keeps the employee fresh
even at the end of shift.
 https://www.facebook.com/GreneStudio
 We have developed our system with understanding of our clients business (say like in a call center), where
the employee break time are not more than 15 min we make sure there request/ order is served with in 5
Min.(without taking chance on Quality) .
 We don’t make it,untill you order it.
 There are two needs we are attempting to fill. First, there's a need for a fast food restaurant that produces
high quality, great flavored food, at a low cost. In other words, there's a need for value beyond cheap.
 There is also the need for eating in a clean, wholesome environment. There are many people who will not
set foot inside a fast food restaurant due to
 the restaurant's lack of cleanliness and
 The relative despair displayed by the people working in these fast food restaurants
 Low Cost kiosk model 100sq foot was able to sell 75 products
 Customers
 Sutherland
 IBM
 L&T

3.  HP
 Generating Rs.85000 profit/month/kiosk
 Ideated and implemented Standard Operating Procedures (SOPs) to attract customers and enhance the
brand image of the fast food chain
 Pan-Tamilnadu vision with 50 outlets in next ten years
 Created the entire Supply Chain and Distribution
 Key Products
 Sandwich
 Pasta
 Bakery items
EDUCATION
Bachelor of Business Administration, Sir Thegaraya College, Bachelor of Engineering (Dropped)
Hindustan University, Chennai
COMPUTER SKILLS
Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Access, Publisher; Zoho CRM Application
PROFESSIONAL AFFLIATIONS
Confederation of Indian Industries (CII); Young Indians (YI); Chennai Trekking Club (CTC);
#TwitRunners (TR);
Rajapandian