ROADMAP
E-Learning
BusinessBY PRINJU PRASAD
Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.
Find the best
Topics
Come up with a profitable topic idea for our course
There are three sources of inspiration I recommend for
this:
• Look at what’s already bringing us revenue. What are
people paying us for?
• Survey our audience, asking them questions like
“what’s your biggest challenge with [topic idea that
we’ve brainstormed]” and “what would solving this
problem allow you to achieve”.
• Find a gap in the market. Go on sites like Quora and
Reddit, and, in the communities focused on our topic,
search for terms that suggest that people are looking
for a solution.

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.
Validate Market
Demand
Here are 2 ways we can validate the demand for our course
topic:
21
Research our competition
Competition is proof of
market demand
Ask with Audience
• Ask our list of email
subscribers
• Ask our fans/followers on
social media
• Ask our past and/or
existing clients

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
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Build Our Audience
1. Social media: Creating groups in facebook,
participating in forums etc..
2. Content marketing: Publish free content, this will also
increase traffic to our website
3. Public speaking: Reach out to event hosts and
organizers of conferences and seminars that our
target audience attends. Offer to give a presentation
on our topic. A major advantage of public speaking is
we have the undivided attention of everyone in the
room during our presentation, and that can be very
hard to get online.
4. Email Marketing
5. Paid Advertisements: By utilizing advertising
platforms such as Facebook, Google, YouTube,
Twitter, and LinkedIn, you can target people based
on specific criteria including demographics, interests,
search terms, job titles, and more.

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
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Create A Course
The process to create course:
1. Choose our course title and subtitle
2. Create a lesson plan (course outline)
3. Choose our lesson types (audio, video, text, etc.)
4. Create/record our lesson content
5. Edit our lesson content
6. Set up our course website
7. Choose a price for our course
8. Create assignments, worksheets, quizzes, and/or
discussion boards for our students
9. Customize welcome emails and completion emails
for our students

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.
Create a “Minimum Viable
Course”
1. Create MVC as quickly as possible so we can publish
it and get real feedback from real students. Based on
their feedback and other important data (such as
course completion and engagement rates) we can
remove training, add training, and make revisions to
our course to make it better
2. We should promote MVC to a small segment of our
audience at a lower price than what we eventually
want to charge for our course. If we do promote MVC
to our entire audience, consider imposing a limit on
the number of students that can enroll in it. Once we
hit our goal, we temporarily close enrollment for our
course.
3. In exchange for accessing our course at a reduced
price, we ask our students to provide us with
feedback to help us improve the course and
testimonials to use in our future marketing.
4. Based on the feedback from our students, we can

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.
How to choose a price
1. Do not price your course based on its length: Price
our course based on the value of the content, not the
length of the content. If we can teach someone to get
the result they want with 3 hours of instruction, don’t
create 7 hours worth of training.
2. Do not ake a look at your competition : Price our
course based on the value we provide to our students
through our training and support, and the value of
the outcome we help them achieve. Do not choose
our course price based on the price our competitors
are charging for their courses.
3. Consider the cost of your customer’s alternatives: If
not by taking our course, how else would someone
learn to achieve the outcome our course helps them
achieve? How much money would they have to spend
to hire a trainer or consultant to help them? How
much would it cost them to take a similar course at a
local institute?
4. Test different price point: Start with a low (but not

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.
Ways To Increase Student
Engagement & Retention
Rates:1. Gamify the learning experience: Create incentives
and offer rewards to our students for achieving
specific milestones in our course.
2. Help your students be accountable: Pair them up with
an accountability partner, offer 1-on-1 or group
coaching calls with our students, or create a private
group or discussion board for them to interact with
each other.
3. Appeal to different learning styles: Utilize different
media types to deliver our content (text, video,
audio, worksheets, quizzes, etc.).
4. Create small, bite-sized lessons: Shorter lessons are
more likely to be completed by students than longer
ones. If it takes us a while to teach a specific
concept, try breaking up the concept into several
shorter lessons.
5. Send reminder emails to our students.

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
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Marketing Plans
1. Slideshare, Buy Banner Ads, Post Ads and live videos
on Youtube, facebook, Instagram. Record videos in
Google hangout & youtube. Share infographics on
Pinterest
2. Buy shoutouts on Instagram accounts. Buy Tweets or
Facebook Posts on Fiverr.
3. Translate our course into another language
4. Create an affiliate program: Let other people promote
our course for us in exchange for a percentage of
each sale by creating an affiliate program for our
course. Reach out to people who have audiences that
would likely purchase our course and ask them if
they would be interested in promoting our course as
an affiliate.
5. Participate in Forum discussions, check posts in
quora
6. Create a free email course

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
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Acquire Team
Hiring for
• Web Develpors
• Content creation
• Content editing
• Marketing and advertising
• Branding
• Accounting, etc

Topic
Demand
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MVC
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Marketing
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1)Promoted by instructor
Instructor can promote his course by sharing the link and coupon
code assigned for his/her course. In this case for each purchase the
instructor will be paid 70% of the revenue
2) Promoted by our website
If a course is purchased thru online promotions done by us, then
the instructor will be paid 50% of the revenue
Instructors can track all incoming sales in their Revenue Report. The
report includes the date of purchase, student name, revenue
channel attribution, total price paid and his/her revenue.
Revenue Share

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
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Business Projection
(Create a target projection)
1st Quarter
Revenue: Rs
No of Sales:
2019
2nd Quarter
Revenue: Rs
No of Sales:
2019
3rd Quarter
Revenue: Rs
No of Sales:
2019
4th Quarter
Revenue: Rs
No of Sales:
2019

Topic
Demand
Audience
Content
MVC
Pricing
Retention
Marketing
Team
Revenueshare
Projections
.