What are the differences between Google Analytics Products? - Universal Analytics has been the standard web analytics product since 2014. - Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018. - App + Web was launched as a public beta in Aug. 2019. This is for business owners who provide app as well as web services.

1. Date Prepared by
Principle Service & Deployment
Google Analytics Products
Web Property / Firebase / App+Web
2020 Principle Co., Ltd.

2. Copyright (C) Principle Co, Ltd. All Rights Reserved
What are the differences between Google Analytics Products
• Universal Analytics has been the standard web analytics product since 2014.
• Google is heavily investing into Firebase Analytics for growing mobile app businesses, and has been a
standard app analytics product since 2018.
• App + Web was launched as public beta in Aug. 2019. This is for business owners who provides app as
well as web service.
1
GA Free
(Universal Analytics)
GA360
(Universal Analytics)
Firebase Analytics App + Web
Supports Web Browser Web Browser Mobile App
Mobile App
Web Browser
Technical
Foundation
Google Analytics Google Analytics Firebase
Firebase +
Google Analytics
Database
Native Integration
N/A
(Require custom deployment)
Google BigQuery Google BigQuery Google BigQuery
Raw Data Access No ✔ ✔ ✔
Product Status Highly Mature Highly Mature Mature Developing
Record
Limitations
10M hits/month/account None None None
Pricing $0 min $150k/year Cost for GBQ Cost for GBQ

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Who should consider App + Web & Why it is important
Who is App+Web for?
• Company with both EC store running on web browser and mobile app
Why is App+Web important?
• Unified metrics for both web & mobile app
• Unlimited records (no sampling)
• Integration with GBQ
2
App & Web

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What Principle can do with Google Analytics App + Web
● Properly implement Google Analytics to support:
○ Dual implementations: App + Web Property & Universal Analytics
○ Mobile App with Firebase Analytics
● This can enable cross-platform user analytics
● Integrated Ad optimization using conventional method and advanced method
○ Track transactions for e-commerce site (dual implementation)
○ Track transactions for app (Firebase Analytics)
○ Take it possible to optimize ads based on integrated LTV (possibly)
● With unlimited records (no sampling), Principle can:
○ Ingest raw access data into GBQ
○ Setup database schema to support analytics and custom reporting to power BI tools
○ Use the database as a platform for segmentation and further integration with other
MarTech tools.
3

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App + Web Deployment Caveats
4
Google recommends
• Dual-implementation for website (App + Web property along side with Universal Analytics)
• Firebase Analytics implementation for app.

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Sample: GA App+Web Interface
5

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Sample: GA App+Web Interface
6

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Sample: GA App+Web Interface
7

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End Of Document