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45 Quotes from Cannes Lions 2011
1.
45 QUOTES FROM CANNES
LIONS 2011 Marta Majewska @princess_misia
2.
Failure is not
the end of the road, it's a step forward. Robert Redford
3.
A good story
is something you didn’t know. Something that hits your gut, your heart and therefore your emotions. Robert Redford
4.
To be trusted,
you need to prove integrity. It starts with authenticity and quality. Robert Redford
5.
A trusted brand
provides authenticity in an environment where it’s hard to know what's real or not. Robert Redford
6.
By taking risks
you explore new territory which in turn leads to opportunities. Robert Redford
7.
Just because something has
been invented, it doesn’t mean you have to use it. Robert Redford
8.
The only thing
that really succeeds is change. Robert Redford
9.
Nobody votes for
a new idea. If you believe in something, you’re going to have to do it yourself. Robert Redford
10.
Big ideas are
always really simple, well thought through, but simple. Paul Bulcke, Nestlé
11.
Authenticity is a
bit like pornography, you know it when you see it. Arianna Huffington, Huffington Post
12.
Banners are for
the planet of the apes. Content is for humans. Tim Armstrong, AOL
13.
83% of consumers
use less than 30 sites a month. As a brand, you have to think about how to become 1 of those 30. Tim Armstrong, AOL
14.
Local is driving
human behavior. Think about it when creating a global strategy. Tim Armstrong, AOL
15.
Today we are
putting in place the new patterns for publishing. The people that come after us will follow those patterns. Tim Armstrong, AOL
16.
Do not translate
texts, translate your brand to the local level. Tim Armstrong, AOL
17.
Everyone is excited about
digital. It's like viagra for the publishing industry. Tim Armstrong, AOL
18.
Stop thinking about 'ads'
and start creating 'snackable’ content. Christian Haas, Goodby
19.
In the creative industry,
we need to guard against fear. James Murdoch
20.
All revolutions are evolutionary
in nature. Eric Schmidt, Google
21.
Best piece of advice
I've ever had is try to say ‘yes’. Eric Schmidt, Google
22.
In two years, information
will double every 11 hours. Eric Schmidt, Google
23.
Internet is not
a threat to TV, it's an opportunity. Jeff Bewkes, Time Warner
24.
TV is not
an appointment anymore, it's a library. Jeff Bewkes, Time Warner
25.
I give printed
media no more than 20 years. Piers Morgan
26.
Nothing is sustainable in
the long term if you don’t monetize it. Paul Polman, Unilever
27.
Today it's not
about creating fantasies anymore, it's about creating the reality. Jim Farley, Ford Motor Company
28.
Give up control
of the brand to the people formerly known as customers. Jim Farley, Ford Motor Company
29.
Technology turned everyone into
a production company. Jim Farley, Ford Motor Company
30.
The era of
co-creation and customer-centricity all began with... the Blair Witch Project. Jim Farley, Ford Motor Company
31.
Don’t see yourself
as a brand, see yourself as a part of a community. Will.I.am
32.
Five years from
now people are going to experience inception of ideas in real time on the internet. Will.I.am
33.
It is more
painful to restrain creativity than to release it. Sir Ken Robinson
34.
Great leaders know
their job is to create the right conditions. Not command and control. Sir Ken Robinson
35.
Real innovation and creativity
quite often happen within tight restraints. Sir Ken Robinson
36.
A lot of
people who are successful say they’ve been very lucky. Luck is very ambiguous. When people succeed, in my experience, it’s because they have self confidence, persistence, and overcome obstacles. Sir Ken Robinson
37.
Agencies need to start
acting more like tech startups. Rei Inamoto
38.
Social has to
be baked in at the core of anything you do. Carolyn Everson, Facebook
39.
Analytical thinking is no
longer enough. Think to create value. Edward de Bono
40.
We do not
think possibilities enough. Edward de Bono
41.
Our biggest problem is
not climate change. It is poor thinking. Edward de Bono
42.
Consumers own the brand
and the perception of the brand is reality. Paul Edwards, General Motors
43.
The 3 Cs
of modern creativity are Community, Crowdsourcing and Co- creation. Jon Wilkins, Naked
44.
Good technology is no
excuse for a bad idea. Jess Greenwood, Contagious
45.
Data is the
new oil. It's only useful when it's refined! Jess Greenwood, Contagious
46.
We should step
away from the 360degree marketing and replace it with the 365 days marketing. Jess Greenwood, Contagious