1.
Pricing Engine: How
Very Small Businesses (VSBs)
Use Search Engine Marketing
----------------------Straight from our Secret Labs to you!
Simply Improving Digital Advertising

2.
Very Small Businesses (VSBs)
(and Enterprises that Serve Them)
Need Help with Digital Advertising

3.
Pricing Engine Helps VSBs Understand, - - - - Improve, and Expand their Digital Advertising
1
Create Account
2
Connect Data
3
-------See Report Card
& Recommendations
Instantly
Single Dashboard,
Easy to Understand Report Card
& Simple Action Items

4.
VSB’s can deploy and manage campaigns in one place, with best practices built-in
• Create ads across multiple channels
• Easy to read Report Card
• Peer benchmarking
----------

5.
And now, the data… - - - - - - - - - - - - - - - - - - - - With our thousands of users, what are we seeing?

6.
But first, a word about the data
--------------
• Based on thousands of accounts
but…
– Self-selecting so inherently biased
– Small samples when diving deeper
– Extremely broad range of activity and
spend – so outliers removed
– Some professionally managed, others
self service
IN SHORT – FOR REVIEW ONLY!
(at least for now)

7.
Biggest Industries
---------------------
Retail / Home Services / Food Establishments
Top Five Industries
17%
40%
15%
11%
7%
10%

8.
AdWords Avg. Spend
--------------------
Our digital services accounts, perhaps because
they are native to the web, spend the most on
search

9.
AdWords Avg. CPC and CTR
---------------
Unsurprisingly, the highest CPC’s correlate with high value
lead industry segments

10.
AdWords vs. Bing
----------------------
Although most accounts only spend on AdWords,
Bing appears to be more efficient for our users
Number of Accounts
19%
81%
Avg. CPC
Avg.
CTR

11.
Pricing Engine Makes Digital Advertising Easy for
VSBs (and Enterprise Partners that Service Them!)
Thanks!
Now, let’s
talk…
$89.59