Global Retailing

1. SIMILARITIES BETWEEN RETAILER
ASSESSMENT AND CONSUMER
EXPECTATION
PRIASANGEETHA
SARAVANAN

2. ABSTRACT:
 The project deals with the similarities between
retailer assessment and consumer expectations.
 It is the assessment of retailers by absorbing the
economic, social, cultural, and political boundaries
or behaviors or expectations of consumer and set-up
a retail outlet.
 The study is basically depends upon how-well the
retailers assess the area and set-up a business.

3. OBJECTIVES:
To identify the various kinds of retailers assessment.
To identify the expectations of consumer.
To find out the GAP formation between retailer
assessment and consumer expectation

4. INTRODUCTION:
Retailers will enter into the market by assessing the
consumer expectations or need of the customer.
Economic Assessment
Social Assessment
Cultural Assessment
Political Assessment

5. ECONOMIC ASSESSMENT:
• Economic assessment is the process of identifying,
calculating and comparing the costs and benefits of
a proposal in order to evaluate its merits, either
absolutely or in comparison with alternatives
 Price
 Income
 Governmental control
 Market size

6. SOCIAL ASSESSMENT:
• Social impact assessment is a methodology to review the
social effects of infrastructure projects and other
development interventions.
• For the sample study we used social assessment based on 4
categories..,
Urbanization
Migration
Education
Household
Culture+Economic = Social

7. CULTURAL ASSESSMENT:
• Language will influence the culture of the society.
• Retailers understands the culture of any society based on
language of people in the market.
• Cultural assessment consists of .., religion and languages,
kingship and history, attitude and values, cultural
differences.
Interest of the people
Religion
Language
Attitudes and values

8. POLITICAL ASSESSMENT:
Supra- state
State
Local
• SUPRA- STATE: In supra- state trading between the member
countries, is convenient where rules and regulations are same. All the
countries come together for easy flow of trade among all the member
countries.
• STATE- LEVEL: The countries will not accept the every rules, laws,
regulations of supra- state. It restrict some of the rules.
• LOCAL LEVEL: It makes the rules and regulations within the
country level is called as local level.

9. OBSERVATION:
• Upcoming retailers are more innovative than the other
retailers. Because they identify “what the customer
exactly wants?” that is in sense many customer are
complaining about the services and products etc..,
• Now-a-days retailers attracts the customers in forms of
unique outlets, special offers, fully based air-conditioner
facilities, relaxing area, kids-play area etc.., because of
these specifications customers visits the outlet through this
the retailers gains more profit + more customer.

10. KINDS OF RETAILER
FOOD RETAILERS
Aasife Biriyani
 Aasife biriyani opens its first outlet in the year 2000
and has grown from a single shopping selling 10KG
of biriyani to 25 modern outlets preparing other delectable
Indian cuisine.
Started by Aasife Ahmad.
The brand has been built to become one of Chennai most popular
Biriyani restaurants.

11. PIZZA HUT
• Pizza hut is American restaurant chain and international franchise
founded in 1958 by DAN AND FRANK CARNEY.
• The company is known for its Italian-American cuisine menu
including pizza and pasta, as well as, side dishes and desserts.
• Pizza hut has over 16,000 locations worldwide as of 2015.

12. OVERVIEW
A found of eating pizza is decreasing because of demand for biriyani is high.
The demand for biriyani is high due to the varieties of side-dished provided
with it.
Bachelor and family members prefer eating more of biriyani instead of pizza.
Business of Aasife Biriyani is growing high and earning more profit that pizza
hut. More customers are seen in the Aasife restaurants.

13. TEXTILE INDUSTRY
PANTALOONS
• Flagship store of future groups.
• Pantaloons retail limited is India’s leading retailer
that operates multiple retail formats in both the value
and lifestyle segments of the Indian consumer market.
Headquarter in Mumbai.
• The company operates over 12 million square feet of retail space.
• Has over 100 store across 73 cities in India

14. RELIANCE TREND
Reliance trend is a leading lifestyle retail chain with over 419 stores
across India.
Reliance trend offer high quality product across women’s wear, Men’s
wear, Kid’s wear and fashion accessories through a diversified
portfolio of own brands, national and international brands.
The uniqueness of the store is the core which delivers “fashions at
great value”

15. OVERVIEW
• Pricing rate in a Reliance trend is a affordable and less.
• Moreover that is many varieties of colour variety is available in
Reliance trends.
• Because of this reason many youngster prefer to going to reliance
trends that to Pantaloon.

16. FOOT WEAR RETAILER
BATA
Started in 1894, 24 August
It is 173 years ago,
It was founded by TOMAS BATA
Bata India is the largest retailer and leading manufacturer of foot wear in
India.
Values of Bata
Serve with fashion
Be bold
Counts on Me
Exceed costumer expectation
Improving lives

17. VKC
• Started in 17th August 1984
• It is founded by VKC MAMMED KOYA
• VKC pride groups is a manufacturer and marketing of foot wear
company, based in the KOZHIKODE district of Kerala state in India.

18. Overview
• Even though, price in VKC pride is low customer prefer more of
BATA foot wear because of its quality and mat-finished work.
• As BATA is a first Indian footwear company so people prefer and trust
Bata more.

19. SUCCESSFUL RETAILER

20. UNSUCCESSFUL RETAILER

21. LIMITATION OF STUDY
• The geographical scope of this study was limited to Chennai
district and does not get represent the whole state.
• The sample size chosen is covered only a small portion of
whole population
• The sample size and actual respondents numbers limited
because of limited time period.
• This study was limited to the willingness and capabilities of
the respondents is appropriately answering the questions and
information given by the respondents may be correct and may
not be correct.

22. SERVICE
CONSUMERS EXPECTATION RETAILERS ASSESSMENT
36%
40%
12%
12%
RETAILERS ASSESSMENT ABOUT
SERVICE
Good display Proper infrastructure
Special offers Child care
32%
48%
8%
12%
SERVICE EXPECTATION
Good display Proper infrastructure
Special offers Child care

23. CULTURE
• CONSUMERS EXPECTATION • RETAILERS ASSESSMENT
0 2 4 6 8 10 12 14
Strongly
agree
Agree
Disagree
Strongly
disagree
CULTURE AND BUYING BEHAVIOUR
52%
24%
16%
8%
CULTURE ASSESSMENT
Strongly agree Agree Disagree Strongly Disagree

24. MARKET SIZE
• CONSUMERS EXPECTATION • RETAILERS ASSESSMENT
28%
20%
52%
PLACE TO BUY A PRODUCT
Departmental strore Malls Local stores
0
2
4
6
8
10
12
14
16
18
20
Departmental store Malls Local stores
RETAIL OUTLETS

25. Finding of the study
Majority of retailers are located in urban area because to earn
more profit and attract the customers.
While starting up a business retailers notify political boundaries
then enter into the market.
Retailer clearly assesses about the culture but consumers are not
preferred to buy a cultural product. Nowadays they become
modernized.
The retailer assesses the literacy rate of the consumer and then
setup an outlet.

26. Pressure of government is high in case of global retailing business.
The retailer prefers to sell their product in local stores rather than
malls.
The consumers expect to provide proper infrastructure facility and
retailers satisfied it.
Upcoming retailers are more attractive and innovative than the other
retailers.

27. CONCLUSION
• The study explains about the similarities between retailer
assessment and consumer expectation.
• Mostly retailers assess the culture of the consumer and set up an
outlet; but the consumers are not that much bother about the
cultural aspects of the society.
• Consumers are more attracted towards modernized culture.
• Through this study we have found that positive relationship
between retailer assessment and consumer expectations