Public relations needs more geeks.
It’s a new world of SEO, SEA, SMM, PPC,..
Can you keep up? It’s time to get your PR geek on.
Follow along for an overview of hacks to the PR workflow:
- Project management
- Email
- Pitching
- Outreach
- Keeping an overview
13. ✔ Low and high level tasks
✔ Transparency for clients (they see what you do)
✔ Removes need for email
✔ Templates for faster, better work asana.com
18. It’s about how to reclaim your
email, your attention, and your
life. That “zero?” It’s not how
many messages are in your
inbox – it’s how much of your
own brain is in that inbox.
Especially when you don’t want
it to be.
Merlin Mann
Writer, Speaker,
and Broadcaster
Moreaboutinbox0
27. Every,single pitch that is
researched and targeted is
100% effective. If you build a
relationship with a blogger or a
journalist and you pitch them
what you already know they
write about, you will hit a
homerun every time.
Gini Dietrich
CEO Arment Dietrich
Author @spinsucks
Readon:
HowtoPitchaStoryLikeaPro
36. Follow them on social media
Read their updates every day
✔ Build multiple lists
✔ Keep them manageable
✔ Interact
✔ Combine strategic &
conversational msgs
37. Also read their articles
subscribe to updates of digital articles
in Feedly
50. In sales,
80% of non-routine sales
occur only after at least
five follow-ups
PERSISTENCE
PAYS OFF
Source 〉
51. Given the email onslaught we all
suffer from, it is relatively easy for
good releases to get overlooked,
or simply lost. In such a case, an
email reminder (or tweet, if the
reporter is fairly conversational on
Twitter) can help.
Shonali Burke
CEO Shonali Burke Consulting
Founder #measurePR
Readon:
TheArtofthePerfectPressReleaseFollow-Up
”
52. When reaching out to multiple people,
you can save time with automated sequences
✔ Define a small, specific list of contacts
✔ Create sequences of emails
✔ They automatically get sent if the contact didn't reply
✔ It feels like manual follow-up, but it isn't
60. Keeps the junior PR’s busy:
Repeat X times:
1) Go to site. Take screenshot.
2) Paste in Powerpoint.
3) Look op domain value in Opensite Explorer.
4) Paste in Powerpoint.
5) Look up social shares in Buzzsomu.
6) Paste in Powerpoint.
Bye bye afternoon.
61. Do this in minutes with
Coveragebook
✔ Screenshots
✔ Estimated views
✔ Estimated shares
✔ Domain authority
62. Outcomes
Have a website?
Track goals
in Google Analytics
✔ Sign up to a newsletter?
✔ Download information?
✔ Fill out contact forms?
✔ Buy direct from the site?
69. Use it to
✔ Collaborate remotely (chatbox)
✔ See team activity (link other software)
✔ Look up things (search, archive)
We haven’t sent emails
internally since
0
81. Presentation by Prezly
The CRM for PR pros
Get a 15-minute demo
✔ Better understand your contacts
✔ Publish your stories online and on
social media
✔ Alert your contacts with quick
multimedia emails