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influence 
INFLUENCERS 
How 
to
Who is the most influential woman 
? 
in the world? 
Prezly Get your story told
Oprah 
! 
Top TV show 
likes 
followers 
followers 
10M 
26M 
3M 
Prezly Get your story told
There’s even an 
Oprah effect 
! 
Brands that 
Oprah endorses 
turn into gold 
Prezly Get your story told
She propelled many authors: 55 million 
books got sold 
That’s one for every 6th American 
Prezly Get your story told
Who’s your Oprah? 
Which influencers do 
you want to amplify 
your messages? 
Prezly Get your story told
And how can you 
build a 
relationship 
with influencers, 
when everyone else 
is trying to do the 
same thing? 
Prezly Get your story told
We asked 
PR’s biggest 
thought leaders
So many young PR pros 
think, “That person will 
never answer me.” First, 
you never know if you 
don’t try and secondly, 
you’ll be surprised. So 
find something in 
common - a common 
hobby, a blog, or a quick 
question about the 
industry—and go for it! 
Gini Dietrich 
@ginidietrich 
Prezly Get your story told
Print all the quotes 
Download the 
presentation 
Prezly Get your story told
Show clients how to share 
the influencers' content, 
promote their books and 
speaking engagements, and 
comment on positions the 
influencers have taken on 
controversial topics. I 
receive dozens of pitches a 
week, and I prefer they come 
directly from the source, not 
from a PR person. 
Joan Stewart 
@PublicityHound 
Prezly Get your story told
I’m amazed how so many PR 
Pros talk about social 
media, do a little dabbling 
like some broadcast 
tweets, but then resort to 
old school email and 
telephone pitching. You’ve 
got to actually connect and 
interact with influencers 
and they will pay attention 
to you. 
David Meerman Scott 
@dmscott 
Prezly Get your story told
Don't ask for something 
right off the bat; that 
turns people off. Do your 
research, learn about 
what makes these 
influencers tick, and see 
how you can help them 
fill in the blanks. 
Shonali Burke 
@shonali 
Prezly Get your story told
Influencers have their own 
agenda and goals, the 
biggest of which is building 
a thriving community. 
Don’t expect to benefit from 
their community unless you 
are part of it first. 
Carrie Morgan 
@morgancarrie 
Prezly Get your story told
I use social media to listen to 
what influencers need and see 
how I can help. I've donated 
goods to their event, or use 
my connections to get them 
some media buzz. Most often, 
I simply introduce people to 
each other, because I see that 
they can further each other's 
goals - this is underrated and 
yet very much appreciated. 
Elena Verlee 
@ElenaVerlee 
Prezly Get your story told
The placements come when 
you have the relationship, so 
treat them like a friend. Be 
helpful to them in ways that 
have nothing to do with your 
client or brand. Over time, 
those influencers will like 
and respect you for not 
trying to use them. 
Jason Falls 
@JasonFalls 
Prezly Get your story told
Offer them a media 
opportunity as a source in an 
article you're writing 
(because they're the right fit) 
or connect them with a 
journalist who needs their 
point of view. Invest in the 
‘emotional bank account’ 
before asking for something 
first, even if it's to be part of 
a paid campaign. 
Sarah Evans 
@prsarahevans 
Prezly Get your story told
Influencer relations isn't 
that different from media 
relations, or that different 
from relationships in 
general - you have to pay 
attention, be sincere, and 
give more than you expect 
to get. 
Christine Perkett 
@missusP 
Prezly Get your story told
Listen. It's as simple as 
that, listen and stop 
talking and pitching and 
actually listen and hear 
what the other person 
wants. It's a relationship, 
albeit a working one, and 
it's a two-way street. So 
stop and listen and find out 
what the person wants. 
Jeremy Pepper 
@jspepper 
Prezly Get your story told
Presentation by 
A better way to share multimedia 
stories with influencers. 
prezly.com
Want more? 
Prezly Get your story told

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How to influence influencers: 10 tips by top #PR thinkers

  • 2. Who is the most influential woman ? in the world? Prezly Get your story told
  • 3. Oprah ! Top TV show likes followers followers 10M 26M 3M Prezly Get your story told
  • 4. There’s even an Oprah effect ! Brands that Oprah endorses turn into gold Prezly Get your story told
  • 5. She propelled many authors: 55 million books got sold That’s one for every 6th American Prezly Get your story told
  • 6. Who’s your Oprah? Which influencers do you want to amplify your messages? Prezly Get your story told
  • 7. And how can you build a relationship with influencers, when everyone else is trying to do the same thing? Prezly Get your story told
  • 8. We asked PR’s biggest thought leaders
  • 9. So many young PR pros think, “That person will never answer me.” First, you never know if you don’t try and secondly, you’ll be surprised. So find something in common - a common hobby, a blog, or a quick question about the industry—and go for it! Gini Dietrich @ginidietrich Prezly Get your story told
  • 10. Print all the quotes Download the presentation Prezly Get your story told
  • 11. Show clients how to share the influencers' content, promote their books and speaking engagements, and comment on positions the influencers have taken on controversial topics. I receive dozens of pitches a week, and I prefer they come directly from the source, not from a PR person. Joan Stewart @PublicityHound Prezly Get your story told
  • 12. I’m amazed how so many PR Pros talk about social media, do a little dabbling like some broadcast tweets, but then resort to old school email and telephone pitching. You’ve got to actually connect and interact with influencers and they will pay attention to you. David Meerman Scott @dmscott Prezly Get your story told
  • 13. Don't ask for something right off the bat; that turns people off. Do your research, learn about what makes these influencers tick, and see how you can help them fill in the blanks. Shonali Burke @shonali Prezly Get your story told
  • 14. Influencers have their own agenda and goals, the biggest of which is building a thriving community. Don’t expect to benefit from their community unless you are part of it first. Carrie Morgan @morgancarrie Prezly Get your story told
  • 15. I use social media to listen to what influencers need and see how I can help. I've donated goods to their event, or use my connections to get them some media buzz. Most often, I simply introduce people to each other, because I see that they can further each other's goals - this is underrated and yet very much appreciated. Elena Verlee @ElenaVerlee Prezly Get your story told
  • 16. The placements come when you have the relationship, so treat them like a friend. Be helpful to them in ways that have nothing to do with your client or brand. Over time, those influencers will like and respect you for not trying to use them. Jason Falls @JasonFalls Prezly Get your story told
  • 17. Offer them a media opportunity as a source in an article you're writing (because they're the right fit) or connect them with a journalist who needs their point of view. Invest in the ‘emotional bank account’ before asking for something first, even if it's to be part of a paid campaign. Sarah Evans @prsarahevans Prezly Get your story told
  • 18. Influencer relations isn't that different from media relations, or that different from relationships in general - you have to pay attention, be sincere, and give more than you expect to get. Christine Perkett @missusP Prezly Get your story told
  • 19. Listen. It's as simple as that, listen and stop talking and pitching and actually listen and hear what the other person wants. It's a relationship, albeit a working one, and it's a two-way street. So stop and listen and find out what the person wants. Jeremy Pepper @jspepper Prezly Get your story told
  • 20. Presentation by A better way to share multimedia stories with influencers. prezly.com
  • 21. Want more? Prezly Get your story told