The Presentation Power of Steve Jobs
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From his products to his presentations, Steve Jobs worked hard to make everything easy. He presented to the common person like a common person and became a model to millions on how to design and deliver a great presentation. Discover one person's perspective on how Steve Jobs impacted his life...and how his legacy in communications will live on.
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The Presentation Power of Steve Jobs
- 7. Kevin’s Feeling: (Too Basic)
- 16. Think. Sketch. Brainstorm. Avoid Bullet Points.
- 17. Think. Sketch. Brainstorm. Avoid Bullet Points. Practice.
- 19. Look Common
- 20. Show it. (rather than say it)
Editor's Notes
- I was walking in the neighborhood where I live in Delray Beach Florida this past Wednesday around 8:30pm Wednesday Night when I got a text message from my partner Rudy. “Steve Jobs passed away.” \n\nWow. I stopped my walk and paused and as I looked at the message on my iPhone I realized that I was reading of the death of the very inventor of my phone and a revolutionary in communications\n
- Steve Jobs. A legend and pioneer.\nFrom the first Apple computer...to the MacIntosh...to the iPod, iPhone, IPad, and the first computer animated movie, he revolutionized technology. Making it personal and personable.\n
- Steve had an Simplicity and Elegance\nFrom his products to his presentations, he worked hard to make everything...easy.\n\nHe presented to the common person like a common person.\nBut Steve Jobs’ impact on the world extended well-beyond his role as an inventor...but as a communicator. A world class presenter.\nAnd in the next few minutes we’ll look at how Steve Jobs and his presentations have impacted our world.\n\nBut first, let me share a bit about my history with Steve Jobs and how his Apple inventions have impacted our world!\n
- I was introduced to Apple computers in 1983. 9th grade - 13 years old, I worked with an elite group of young geeky middle school kids in Mr. Zatrock’s computer class. Some of us were Apple fans. The more serious kids and programmers hailed the IBM PC as the computer of the future.\n
- Like most geeky guys, I decorated my room with geeky guy stuff...including my Apple 2e. I loved connecting with my computer friends online through my 1200 baud modem on Compuserve.\n
- And then in 1984- the Apple Macintosh burst onto the stage. Most praised it as a computer for the common person. Simple and easy.\nBut to me, and many of my computer friends, we felt it was too basic. LIke a toy. \n
- And so I strayed from Apple. And found my niche with Windows. Even to this day, I still feel more comfortable, and in control, with the Operating System pioneered by Bill Gates. And the vast majority of computers sold today run on the Windows Operating System.\n
- One of the prime reasons I worked in Windows was a presentation program called PowerPoint...not to mention that everyone else in the business world in the mid-90s created their presentations with PowerPoint in Windows! Here’s a series of 35mm slides I developed for a client in the mid-90s. \n
- To me, the Mac was a clever curiosity. And many of my friends were die-hard fans....including Neil. Here we are at a Mac Store in 2005, trying to get my PC to transfer files to his Mac. But the Mac was gaining prominence and presence in creative circles.\n
- But it wasn’t until 2005 when Apple rolled out Keynote that people started to take notice of Apple as a Powerful Presentation Product. The graphics were clean and simple, providing an poetic backdrop for Steve Jobs as he gracefully presented Apple’s earnings. And people took notice.\n
- Including Al Gore. The former Vice President called on my friend and colleague Nancy Duarte to develop his visuals for his presentations on Global Warming. The talk became a movie and Apple’s prominence in the presentation market was solidified.\n
- And when the iPhone was released, everyone had the power to create and deliver presentations from the palm of our hands. The iphone even serves as a remote control when playing a Keynote presentation.\n
- I’m not the only person to call Steve Jobs a brilliant communicator. My colleague Carmine Gallo wrote a best-selling book in which he shared the presentation secrets of Steve Jobs. He said it’s vital that before starting to design a presentation, you should think it through, sketch it out, and brainstorm the ideas.\n\nAvoiding bullet points is also a critical component.\n\nAnd...practice. Mr. Jobs, Gallo says, would rehearse and practice for hours before any major speech.\n
- I’m not the only person to call Steve Jobs a brilliant communicator. My colleague Carmine Gallo wrote a best-selling book in which he shared the presentation secrets of Steve Jobs. He said it’s vital that before starting to design a presentation, you should think it through, sketch it out, and brainstorm the ideas.\n\nAvoiding bullet points is also a critical component.\n\nAnd...practice. Mr. Jobs, Gallo says, would rehearse and practice for hours before any major speech.\n
- I’m not the only person to call Steve Jobs a brilliant communicator. My colleague Carmine Gallo wrote a best-selling book in which he shared the presentation secrets of Steve Jobs. He said it’s vital that before starting to design a presentation, you should think it through, sketch it out, and brainstorm the ideas.\n\nAvoiding bullet points is also a critical component.\n\nAnd...practice. Mr. Jobs, Gallo says, would rehearse and practice for hours before any major speech.\n
- But here are a few other ideas that I’ve seen over the years- not just with Steve Jobs- but with any great presenter.\n\nClean Simple Sentences. You are the speaker, the center of attention. Not your words. The words are there to reinforce your messages...not as a script. \n
- Steve Jobs was legendary for his common appearance...and his common speak. He dressed in a simple black turtleneck sweater, and wore every-day bluejeans. I’m not saying that professional attire is no longer in-vogue. I’m encouraging you to connect with your audience and reflect your inner persona or corporate brand.\n
- They say a picture is worth a thousand words. Stock art, video, and custom illustrations are easier than ever to find...and terrific tools to support a speech. Or call on a presentation professional. We make our money designing great graphics that support potent points.\n
- And most important, Dream and believe. Your concepts and messages exist in the ethos of your mind. Presentation tools make it easier than ever to transform vision into reality. Steve Jobs knew the power of presentations...and great communications. He dared to dream and forge a fantastic future. We all have this within us. His technology and presentation skills are a gift that will live on...and allow millions of others- including you and me- to dream and believe...and reach the stars. \n\nI’m Kevin Lerner of PresentationTeam.com. \n