A press release can be divided into several essential elements. These comprise the caption or headline, summary paragraph, body text, the “About” section and then Contact section.

1. PRESS RELEASE PRINT
PressReleasePrint.com

2. HOW TO WRITE A PRESS
RELEASE?
 Before discussing how to write a press release it
is necessary to know what exactly a press release
means. A press release is an announcement
prepared for distribution to the news media. It
declares something with news value to gain
media coverage.
 A press release can be divided into several
essential elements. These comprise the caption or
headline, summary paragraph, body text, the
“About” section and then Contact section.

3. CAPTION OR HEADLINE AND
SUMMARY
 The headline is the first single line of text in the press
release. It works as a caption and describes in short what
the press release is all about. The writer should use it with
a journalist bent of mind to attract attention. The standard
headline limit is around 100 characters. Write a headline
that provides the vital news information in an interesting
way. Format for such a headline should be in title case.
 The summary is a primary requirement of any online press
release services. For summary, the writer should find a
unique feature about client product or service. To add
relevance, he or she can find the latest news that can be
related to the product and present the overall info as fresh
news. It should make the reader curious enough to go to
the body text in order to find the required information. The
summary paragraph is usually made of three to five lines
comprising maximum 250 characters.

4. BODY TEXT SECTION
 The body text consists of small sub-sections, such
as dateline, introductory paragraph and product
info details. The release date of the press release
and the originating city along with state
acronyms are written in the dateline of the press
release.

5.  The body text should be more or less
than 500 words. The content should
be separated in at least two
paragraphs comprised of ideally five
to eight lines each.

6. ABOUT AND CONTACT SECTIONS
 The about sections is in general a short section.
It provides background info about the company
or organization that is issuing the press release.
It should be used to make the reader become
more familiar with the brand importance of the
product.

7.  Besides the above guidelines, there are such
grammatical matters like writing in third person
using they, them and so forth. You can also refer
to latest press releases to get a hang of the
writing style. Last but not the least remember
that you are writing with the purpose of pre-sell
but in the form of a newsworthy feature.

8. For More Information visit:
 http://www.pressreleaseprint.com
Or
 Mail at mail@pressreleaseprint.com