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Guerilla PR 2.0

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How content strategy is changing? How should startups do the new PR? Content? Platforms? Formats? Different angles for stories. What to do, what not to do, how to deal with media and how to build your own audiences.

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Guerilla PR 2.0

  1. 1. GUERILLA PR 2.0 Alex Barrera (@abarrera) alex@press42.com
  2. 2. Hard to notice, all alike
  3. 3. EXPLODED
  4. 4. Drop in the ocean
  5. 5. Conventional approaches
  6. 6. Too expensive
  7. 7. Doesn’t work…
  8. 8. Content consumption shift
  9. 9. Looking for stories
  10. 10. Being born isn’t news
  11. 11. Bored of new rounds
  12. 12. Got story?
  13. 13. PROTAGONIST
  14. 14. Sequence
  15. 15. Conflict
  16. 16. Unique
  17. 17. Unique FELIX BAUMGARTNER October, 2012 (39Km)
  18. 18. Unique ALAN EUSTACE Google exec, 2014 (41.42Km)
  19. 19. LIVE PITCHING
  20. 20. LIVE PITCHING Just came off the stage
  21. 21. LIVE PITCHING Just came off the stage Having a coffee
  22. 22. LIVE PITCHING Just came off the stage Having a coffee Engaged in conversation
  23. 23. LIVE PITCHING Just came off the stage Having a coffee Engaged in conversation Working on my laptop
  24. 24. Tips & Tricks from the trenches
  25. 25. Don’t try to get published
  26. 26. It’s not about you
  27. 27. Are you trendy?
  28. 28. Become trendy
  29. 29. If interested, I’ll let you know!
  30. 30. https://medium.com/the-organizational-storyteller/storytelling-checklist-how-to-know-if-you-have-a-good-story-2fe33390e044#.d02ojiwww
  31. 31. DO NOT INSIST
  32. 32. They don’t care
  33. 33. Too busy
  34. 34. PR is dead
  35. 35. Lower reach every day…
  36. 36. Start building an audience!
  37. 37. SOCIAL MEDIA
  38. 38. Content platforms: Medium, Instagram, Snapchat
  39. 39. Work on your content
  40. 40. Do not outsource it
  41. 41. No one has time!
  42. 42. Don’t wait until product launch
  43. 43. CONTENT STRATEGY
  44. 44. 72%
  45. 45. Engage target
  46. 46. Build relationships
  47. 47. Cover their talks
  48. 48. Ask them questions
  49. 49. Do video
  50. 50. Interview them
  51. 51. UNIQUE CONTENT
  52. 52. GO NEWSLETTER
  53. 53. Investing in distribution?
  54. 54. Cheaper to pay!
  55. 55. THANK YOU!! Alex Barrera (@abarrera) alex@press42.com http://medium.com/the-organizational-storyteller http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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