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Travel Bug - Online Photography Contest

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Travel Bug Photo Contest is an online photography contest which was campaigned by Prelude Digital for The World Backwaters resort, Kerala

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Travel Bug - Online Photography Contest

  1. 1. Www.preludedigital.com | 7381088846| pratik@preludelive.com @Prelude_Digital Travel Bug Photo Contest for The World Backwaters 24th Feb – 3rd March, 2014
  2. 2. Www.preludedigital.com | 7381088846| pratik@preludelive.com Contest Details This campaign was initiated as a national level Travel Photography contest wherein the participants were required to submit entries based on 3 themes, namely: Nature, People & Food. As Photography is one of the buzzword these days, so this contest was the most suitable way to involve a large number of audience
  3. 3. Www.preludedigital.com | 7381088846| pratik@preludelive.com Execution •An interactive Profile designed to appeal the visitors •Facebook Application including fan gate, used to get user database and also to enhance the fan base •Posting good quality theme based pictures and appropriate statuses on a regular basis •Promoting of contest through timely ads in order to reach maximum audience
  4. 4. Www.preludedigital.com | 7381088846| pratik@preludelive.com Profile
  5. 5. Www.preludedigital.com | 7381088846| pratik@preludelive.com Application
  6. 6. Www.preludedigital.com | 7381088846| pratik@preludelive.com Promotion through Theme Based Posts
  7. 7. Travel NatureFood
  8. 8. Brief Caption 75 LIKES
  9. 9. Travel related post 58 LIKES 4 SHARES
  10. 10. Ads Performance Review Ad Preview Target Audience Ads
  11. 11. Www.preludedigital.com | 7381088846| pratik@preludelive.com Results / Statistics
  12. 12. Www.preludedigital.com | 7381088846| pratik@preludelive.com Overview The overall review from the start to the end of the contest
  13. 13. Www.preludedigital.com | 7381088846| pratik@preludelive.com Page Likes LIKES on Feb 24: 6681 LIKES on March 3: 8018
  14. 14. Www.preludedigital.com | 7381088846| pratik@preludelive.com Post Engagement 5210 people reached 182 Likes 6 Shares 168 Photo views
  15. 15. Www.preludedigital.com | 7381088846| pratik@preludelive.com 4588 people reached 119 Likes 17 Shares 145 Photo views
  16. 16. Www.preludedigital.com | 7381088846| pratik@preludelive.com Conclusion The contest received some great responses with participants uploading some really amazing entries. Moreover entries were received from varied regions of India which helped in making the contest a diversified one. The engagement strategy included liking the page before participating which greatly leveraged the user base
  17. 17. Www.preludedigital.com | 7381088846| pratik@preludelive.com Agency Detail We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. We are a bunch of creative, quirky, stylish people with a strong inclination towards “Social Media”. A digital media team having a natural flair for design & strategy. With our team of maverick designers, we create online destinations that speak volumes for the brand associated . Our Services include: •Social Media Marketing •SEO & Analytics •Website Designing •Advertising Campaigns & App Development •Humanizing brands
  18. 18. Www.preludedigital.com | 7381088846| pratik@preludelive.com We would love to meet you and explore opportunities together Contact : Pratik : +91 7381088846 pratik@preludelive.com @Prelude_Digital /PreludeDigital THANK YOU 

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