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PR 2.0: Mixing Business with Social Media

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24 de Abr de 2008

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pr 2.0
mixing
business
with social
media
04.24.08

content is changing

content creation tools
increasing in power, ease of use

decreasing in cost

no longer a barrier to entry

use for the rig...

communication channels
increasing2

delivering more messages
─ news releases (2K+ daily, 520K+ annually)

receiving greate...

attention span
decreasing3

requires instant comprehension
─ an efficient, effective message

EVERYTHING’S abbreviated
─ s...

public relations is changing

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

PR 2.0: Mixing Business with Social Media

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PR 2.0: Mixing Business with Social Media

24 de Abr de 2008

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Negócios Tecnologia

A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.

Helping brands tell the right stories as Empower's Director of Content, mentor at The Brandery, #CincySM founder

A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.

Negócios Tecnologia

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PR 2.0: Mixing Business with Social Media

pr 2.0 mixing business with social media 04.24.08
content is changing
content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons
communication channels increasing2 delivering more messages ─ news releases (2K+ daily, 520K+ annually) receiving greater scrutiny
attention span decreasing3 requires instant comprehension ─ an efficient, effective message EVERYTHING’S abbreviated ─ spelling, board games, trips to the mall
public relations is changing