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2015 02- building and growing a tech business

This is a collection of my experiences in growing and building a startup where I talk about 3 key things I learnt while growing Affectv,

+ Hiring the right candidates
+ Managing Growth
+ Measuring things that matter

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2015 02- building and growing a tech business

  1. 1. Pravin Paratey CTO, Affectv Building & Growing a Tech Business
  2. 2. About Affectv Affectv are developing Persona Discovery Platform, a technology platform delivering the most advanced form of advertising: SignalAds. SignalAds are ads that include personal messages making advertising relevant for people. They allow brands to engage more effectively with customers.
  3. 3. About Me ▸ As CTO, grew Affectv from 2 to 70 in 3 years ▸ Built and exited a 3-person startup ▸ Worked at 4 startups during key growth stages
  4. 4. What’s it like to build a startup?
  5. 5. “You jump off a cliff and you assemble an airplane on the way down.” - Reid Hoffman, LinkedIn co-founder
  6. 6. Hiring
  7. 7. “Hire the best people you can find. You will sleep better at night.” - Bijan Sabet, Spark Capital
  8. 8. On Hiring ▸ Your first 10 hires are the most important ▹ They will define your values & culture. ▸ Hire the best - no compromise ▹ They will make or break your business. ▹ Remember less is more
  9. 9. On Hiring ▸ Hiring is an art a science somewhere in between ▹ Past behaviour is the best predictor of the future ▹ Competency based hiring
  10. 10. Growth
  11. 11. “The more people we have on our team, the less room there is in the elevator and the more complicated everything gets..” - David Kapp, Tumblr founder
  12. 12. On Growth ▸ Growth requires management ▸ Key inflection points at 20, 50, 100 ▸ Roles will change as your company grows ▹ Some people will adapt. Other won’t.
  13. 13. Measurement
  14. 14. “Anything that is measured and watched, improves.” - Bob Parsons, GoDaddy founder
  15. 15. On Measurement ▸ Measure everything - metric driven business ▸ Track metrics impacting revenue ▸ Revisit metrics every 3 months
  16. 16. Summary 1. Startups are hard fun 2. Hire the best 3. Manage your growth 4. Measure what matters
  17. 17. Thank you Pravin Paratey, CTO pravin@affectv.co.uk

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