2015 02- building and growing a tech business
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This is a collection of my experiences in growing and building a startup where I talk about 3 key things I learnt while growing Affectv, + Hiring the right candidates + Managing Growth + Measuring things that matter
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2015 02- building and growing a tech business
- 1. Pravin Paratey CTO, Affectv Building & Growing a Tech Business
- 2. About Affectv Affectv are developing Persona Discovery Platform, a technology platform delivering the most advanced form of advertising: SignalAds. SignalAds are ads that include personal messages making advertising relevant for people. They allow brands to engage more effectively with customers.
- 3. About Me ▸ As CTO, grew Affectv from 2 to 70 in 3 years ▸ Built and exited a 3-person startup ▸ Worked at 4 startups during key growth stages
- 4. What’s it like to build a startup?
- 5. “You jump off a cliff and you assemble an airplane on the way down.” - Reid Hoffman, LinkedIn co-founder
- 6. Hiring
- 7. “Hire the best people you can find. You will sleep better at night.” - Bijan Sabet, Spark Capital
- 8. On Hiring ▸ Your first 10 hires are the most important ▹ They will define your values & culture. ▸ Hire the best - no compromise ▹ They will make or break your business. ▹ Remember less is more
- 9. On Hiring ▸ Hiring is an art a science somewhere in between ▹ Past behaviour is the best predictor of the future ▹ Competency based hiring
- 10. Growth
- 11. “The more people we have on our team, the less room there is in the elevator and the more complicated everything gets..” - David Kapp, Tumblr founder
- 12. On Growth ▸ Growth requires management ▸ Key inflection points at 20, 50, 100 ▸ Roles will change as your company grows ▹ Some people will adapt. Other won’t.
- 13. Measurement
- 14. “Anything that is measured and watched, improves.” - Bob Parsons, GoDaddy founder
- 15. On Measurement ▸ Measure everything - metric driven business ▸ Track metrics impacting revenue ▸ Revisit metrics every 3 months
- 16. Summary 1. Startups are hard fun 2. Hire the best 3. Manage your growth 4. Measure what matters
- 17. Thank you Pravin Paratey, CTO pravin@affectv.co.uk