Dokumen tersebut membahas tentang layanan file sharing yang ditawarkan oleh Telkom bekerja sama dengan mitra. Layanan ini menawarkan fitur-fitur seperti penyimpanan file, berbagi file, permintaan file, dan game. Layanan ini diharapkan dapat menghemat biaya bandwidth internasional Telkom dan menjadi sumber pendapatan baru.

2. Share Share and Share . . . . To have joy one must share it. Happiness was born a twin. 1. Sharing Physical Item 2. Sharing Through Email, FTP, Network 3. Online Filesharing Platform

3. Filesharing Service as a point of view from service, technology, features BROWSER CLIENT APPS CENTRALIZED PEER TO PEER DIRECTORY DOWNLOAD LINK FILE DOWNLOAD LINK FILE METADATA LINK STORAGE FARM SERVER DESKTOP USER AS SERVER File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books. It may be implemented through a variety of storage, transmission, and distribution models and common methods of file sharing incorporate manual sharing using removable media, centralized computer file server installations on computer networks, World Wide Web-based hyperlinked documents, and the use of distributed peer-to-peer networking (see peer-to-peer file sharing (wikipedia). FILE HOSTING Web browser, Client apps as proprietary apps, such as torrent apps Download from centralized server based on Non/Resumed http download, As peer to peer, users desktop will be virtual server This is how user will get their files, Through looking in directory list that shows all available download link, file download link only shows single link at time, metadata link is file description and used for peer to peer This how file is stored by uploader and redistribute to downloader

5. Site Access Profiling Reference: Alexa rank for Indonesia only Jenis layanan yang paling diakses untuk konten internet adalah portal berita, sedangkan f ile sharing menempati urutan ke 3 lebih tinggi dari konten blog dan pornografi. Posisi ranking di Alexa, 4shared merupakan layanan file sharing yang paling diminati di Indonesia, sedangkan penyedia layanan file sharing lokal di Indonesia adalah I ndowebster dengan posisi rangking 25.

6. Speedy Traffic Profiling Reference: ARBOR Peakflow, Query Traffic, Gateway, Infratel, Telkom Total bandwidth yang digunakan dari Januari hingga September 2010 sebesar 44.850,48 Mbps ( 43,8 Gbps ), dengan mengambil data layanan file sharing yang banyak diakses di Indonesia maka didapatkan nilai 9% dari total bandwidth, sebesar bandwidth yang digunakan untuk Google atau Youtube . # Service Provider Bandwidth 1 Google 4.09 Gbps 2 Youtube 4.08 Gbps 3 Unknown 2.71 Gbps 4 NTT-COM 1.67 Gbps 5 LLNW 1.62 Gbps 6 Singtel 1.38 Gbps 7 Facebook 1.07 Gbps 8 WZCom-US 4shared.com 1.18 Gbps 9 Reflected 1.05 Gbps 10 Starhub Internet 915 Mbps Level3 Rapidshare.com 893 Mbps Linkright Mediafire.com 782 Mbps Lemuriaco Hotfile.com 679 Mbps Carphatia Hosting Megaupload.com 124 Mbps AxilEurope Ziddu.com 97 Mbps

9. Filesharing Provider Benchmark as a point of view from service, technology, features Delivery Technology User/Client Apps Non Premium Access Premium Accounts Premium Account Price Data Center Centralized Web Browser Download Yes Upload Yes 50GB storage 150GB traffic / 30 days 495 Rapids / 30 days 500 Rapids = 5.99 € International Centralized Web Browser Download Yes Upload Yes 100GB storage 100GB traffic / month $9.95/month International Centralized Web Browser Download Yes Upload Yes Unlimited storage 100GB traffic / month $9/month International Centralized Web Browser Download Yes Upload Yes Unlimited storage Unlimited traffic / month $9/month International Centralized Web Browser Download Yes Upload Yes No Premium Account International Centralized Web Browser Download Yes Upload Yes No Premium Account Domestic – Cyber Building Centralized Web Browser & Desktop Apps Download No Upload Yes IDR 1.00 = 1 MB IDR 1.00 = 1 MB Domestic - Telkom

11. Benefit vs Cost Telkom File Sharing Efisiensi Bandwidth Internasional Adanya sumber revenue baru Retention pelanggan Speedy Pelanggan speedy download file dari situs file sharing di global internet 6 GB (Estimasi s.d Des 2010). Dengan adanya situs file sharing di cloud Telkomnet diharapkan efisiensi BW sebesar 50% dari total traffic yaitu 3GB per tahun. (US$ 225.000) Pelanggan Speedy akan merasakan download yang lebih cepat, maka akan dapat me retensi pelanggan Speedy. (Asumsi 100K pelanggan speedy, retention 50 rb per user : Value Retention : Rp. 5M /tahun ) Paket unlimited download bagi pelanggan speedy (subscription) akan dapat menambah revenue baru dari bisnis digital content. (Estimasi : Rp. 4M /tahun) Benefit Kebutuhan Space Data Center Bandwidth Local & BW Datacenter Marketing Communication Pertumbuhan jumlah users akan berpengaruh kepada penambahan space data center yang diperlukan untuk menampung penambahan server storage. Cost space Datacenter : Rp. 300 juta / tahun Diperlukan penambahan bandwidth data center apabila bandwidth eksisting sdh full occupied. Cost D iperlukan knowledge customer care dengan kompetensi khusus diantaranya bisa “engage” di komunitas pengguna file sharing serta online customer care ( Rp. 200 juta/tahun ), promo lebih banyak di Socmed 1 2 3 1 2 3

13. Filesharing Provider Benchmark as a point of view from service, technology, features Delivery Technology User/Client Apps Non Premium Access Premium Accounts Premium Account Price Data Center Centralized Web Browser Download Yes Upload Yes 50GB storage 150GB traffic / 30 days 495 Rapids / 30 days 500 Rapids = 5.99 € International Centralized Web Browser Download Yes Upload Yes 100GB storage 100GB traffic / month $9.95/month International Centralized Web Browser Download Yes Upload Yes Unlimited storage 100GB traffic / month $9/month International Centralized Web Browser Download Yes Upload Yes Unlimited storage Unlimited traffic / month $9/month International Centralized Web Browser Download Yes Upload Yes No Premium Account International Centralized Web Browser Download Yes Upload Yes No Premium Account Domestic – Cyber Building Centralized Web Browser & Desktop Apps Download No Upload Yes IDR 1.00 = 1 MB IDR 1.00 = 1 MB Domestic - Telkom

16. Conclusion SAVE INTERNATIONAL BANDWIDTH NEW REVENUE STREAM

17. P T T e l e k o m u n i k a s I I n d o n e s I a , Tbk