From Web Aanalytics To Customer Analytics

Web analytics, if made personal, can fuel communications more timely and relevant to recipients, by providing specific behavioral insights about each individual.

[object Object],[object Object],[object Object],[object Object],Facing the digital reality THE FIGHT AGAINST DECLINING MARKETING RESULTS Online marketers took comfort in the rapid growth and eager acceptance of their “new” media. But online is no longer “new,” and online marketers are beginning to face many of the same challenges as their colleagues. They’re encountering symptoms like:

Access the Individuals behind each funnel step Example: A web analytics funnel report, and the list of individuals in each funnel step, where some individuals are registered and known while others are anonymous but cookie’d. Facing the digital reality Web Analytics Funnel Web analytics provide an unparalleled, new opportunity to help. Leading innovators are already using web analytics to uncover a goldmine of insights about the interests of their prospects and customers current interests, as revealed by their individual behavior on the web. These innovators are increasing margins and profits by making web analytics personal.

Facing the digital reality ,[object Object],[object Object],[object Object],[object Object], Individual Web Analytics: A Gold Mine for Increasing Marketing Value : Examples

Facing the digital reality Identifying What Nuggets to Mine For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facing the digital reality Mapping life cycle stages and business goals to initiatives that can be driven by personal web analytics

Facing the digital reality Various actionable levels of visitor identification

Typical Customer/Visitor-level Web Analytics Triggers (by Industry)

Facing the digital reality FIVES TEPS TO SUCCESS

Facing the digital reality Stage 1: Site Analysis ,[object Object],[object Object],[object Object],[object Object]

Facing the digital reality Stage 2: Site & Ad Optimization ,[object Object],[object Object],[object Object]

Facing the digital reality Stage 3: Segment Targeting ,[object Object],[object Object],[object Object],[object Object]

Facing the digital reality Stage 4: Interactive Marketing (Online Only) ,[object Object],[object Object],[object Object],[object Object]

Facing the digital reality Stage 5: Interactive Marketing (Online + Offline) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facing the digital reality Typical Customer/Visitor-level Web Analytics Triggers (by Industry)

Facing The Digital Reality Prakash Ranjan http://in.linkedin.com/in/prakashranjansingh http://blog.prakashranjansingh.com http://digitalmarketingstories.wordpress.com http://myvideopouch.wordpress.com

From Web Aanalytics To Customer Analytics

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From Web Aanalytics To Customer Analytics