1. Prakash. K. Chowdhri.
Cont Nos : +91 7738280605 / 8828684866 / Res ;-022-21717656
Email:-prakashchowdhri@rediffmail.com /prakashchowdhri@gmail.com
JOB OBJECTIVE
Seeking assignments in Sales & Marketing / Business Development with an organisation of repute,
preferably in OTC / FMCG industry
PROFILE SUMMARY
 An astute An professional with over 32 years of experience in:
Sales and Marketing / Business Development.
 Outstanding success in building & maintaining relations with Key Decision Makers and established
large volume, high profit accounts with excellent levels of retention & loyalty
Crafted great bonds with difficult accounts with skill and perseverance to avert these from
competitors
 Demonstrated excellence in overall revenue growth within the targeted trade channels across
assigned territory , engaged channels to close sales, deliver services, provided on-going support and
training.
 An effective communicator with excellent customer orientation, leadership and interpersonal skills.
CORE COMPETENCIES
 Analysing, developing and implementation of strategic business plans & policies, ensuring
organizational growth, targeting maximum profitability & cost effectiveness
 Formulating strategies / policies for sales and marketing of automobile components and reaching out
to the unexplored market segments / customer groups for business expansion
 Establishing territory strategies for achievement of top line & bottom-line targets & business planning
and assessing revenue potential within business opportunities
 Planning and conceptualizing various strategies to achieve business goals aimed towards the growth
in business volumes as well as profitability while analyzing cost effectiveness and competitor’s
strategies
 Managing the sales & marketing operations for promoting various services offered by organization &
accountable for increased sales growth
ORGANISATIONAL EXPERIENCE
Fab 2015 Till Date :- Ramdev Food Products Pvt Ltd. As :- R.S.M ( Maharastra)
Role:-
Creating the new business amenities and performance standards across Maharastra areas by
appointing new distributors and then look after to 3 C&fs To control the inventory.
Highlights:
 Strategies devised to increase overall business across Maharastra.
 Appointment Distributors for un covered areas.
 Implementation of strategic plans for optimum sales growth.
 Product promotions, both consumer and trade schemes organized.
June 2014 To Dec 2014 :- Vemb Retail India Pvt Ltd (Rover Deo Division): As R.S.M.( Maharastra)
Role ;-
Creating the business and performance standards across mumbai areas by appointing new distributors &
launch of Deo. Division and then look after to rest of Maharastra for growth.
Highlights:
 Strategies devised to increase overall business across mumbai, Thane & raigadh Dist
 Appointment Distributors for entire operation.
 Implementation of strategic plans for optimum sales growth.
 Product promotions, both consumer and trade schemes organized.
 Increased Sales from Negative base to Five lacs within a one & half month of operation.

2. April 2013 To May 2014 :- Sahara India ( Q shop division) As ;- Assistant Manager.
Role :-
 Creating the business mission and performance standards across mumbai areas by appointing new
distributors & launch of HCPC Division and periodically reviewing performance with the deft
application of concurrent management audit procedures
Highlights:
 Strategies devised to increase overall business across mumbai,
 Appointment Distributors for mumbai operation.
 Implementation of strategic plans for optimum sales growth.
 Product promotions, both consumer and trade schemes organized.
 Increased Sales from a zero base to eight lacs within a six month of operation.
Aug-2003 to Mar-2013.Sapat & company (Bombay) Pvt. Ltd. As;-Area Sales Manager
(Promoted As R.S.M)
Role;-
As Regional Sales Manager
 Accomplished responsibility for business development through dealer network covering Mumbai,
Madyapardesh, & as care taker for tamil nadu ,Andhrapardesh.
 Led & guided a team of 5 ASMs, 16 TSO’s and. Handled authorized stockists in different areas.
 Efficiently handled 1 Mother depot 3 Consignee & 2 Super stockist at different locations.
PREVIOUS EXPERIENCE.
July-2001 to 30 July-2003. Morpen Laboratories Ltd As ;-Sr Sales Executive.
 Successfully launched the products like antacid, isabgol,( OTC) products in Mumbai.
 Appointed new distributors & launch of candies jar also.
April -2000 to June-2001. Debon International Ltd. As;- Area Sales Manager.
 Successfully launched the milk products like cheese & flavoured milk in Mumbai.
Aug-1997 to Mar-2000 Jagatjit Industries ltd.(Food Division) As:- Sales executive.
 Successfully started the markets of Kolhapur,Satara, Sangle in south Maharashtra.
And started in Mumbai hospital viva as a health drink.
Mar-1996 to 31 July 1997. Duracell (I) Pvt Ltd. As:- Territory Sales Supervisor.
 Launch first time in India (Alkaline batteries) concept with the help of ISR’s in Central Mumbai.
 Maintained SKU wise sales in AA ,as well AAA & speciality batteries.
Mar-1991 to Mar 1996 Recktitt & Colman (I) Ltd. As;- Sales Representative.
 Handled 21 stockist & 5 ISR’s in thane & Raigardh districts.
 Increase the sales by 20% in volume.
 Taken 3 Times best performance award in western region.
 Being toper special training sponsored by the co for NIS.to grow more selling skills.
Dec-19986 to Mar-1991 Dabur (I) Ltd. As:-Sales Representative.
 Independently handled the area Thane, Raigarh,& Ratnagini as well as sindhu durg districts .
 Use to keep focus on SKU wise sales.

EDUCATION
 B(Com) From Mumbai University.
IT SKILLS.
 Conversant with WINDOWS XP and Knowledge of Microsoft office.
PERSONAL DETAIL
Permanent Address :- Chhatrapati Co.Op.Hsg.Society, 401 /4th Floor, RSC-13,Plot No.10, Pawar
Nagar Thane (W) Pincode- 400610

3. Date of Birth :- 28 October 1963.
Language known :- English,Hindhi, Marathi, Gujrathi,Sindhi.
Current Salary :- RS. 7.65 Lakhs/ Annum.
Expected Salary :- Negotiable.