Lean Innovation an der HSLU

Norbert
Zeller
Luzern,
25.
Mai
2016
Lean Innovation
“Increase Success Rate of Startups”
Betriebswirtschaft
Ingenieure
Startup
Lean
HSLU
-‐ 25.
Mai
2016 www.pragmatic-‐solutions.ch 1

Keep in mind
Don’t sell the products you can build
Build the products you can sell
Life is too short to build things nobody
wants
HSLU
-‐ 25.
Mai

Experience
-‐ What‘s in
for me?
• experience-‐check
• Agile
experience (in
theory,
in

practice)
• Lean
Manufactoring (SCRUM,

Kanban,
..)
• Lean
Innovation
(Lean
Startup,

Canvas,
BML-‐Loop,
Customer

Journey/Development,
..)
• expectations (WIFM)
• 1
Question – 1
Post-‐It
5
Minuten

13./14.4.2016
www.pragmatic-‐solutions.ch3

Norbert Zeller, norbert@pragmatic-solutions.ch, +41 79 402 74 59
• EE
FH,
MoM MZSG
• Management
Teams
in
various
functions
• Partner
at
Trivadis AG
• StartAngels member
• Board
member
• Entrepreneur
• Agile
executive
coach
at
pragmatic
solutions

HSLU
-‐ 25.
Mai
2016 www.pragmatic-‐solutions.ch4

What is a Startup?
A
human
institution
designed
to
create
new
products

and
services
under
condition
of
extreme
uncertainty
(Eric
Ries,
The
Lean
Startup,
2011)
5HSLU
-‐ 25.
Mai
2016www.pragmatic-‐solutions.ch

Goal: To improve the Success Rate
Source:
Ash
Maurya «Running Lean»
6
• 66%
of
successful
Startups
significantly
change
original

business
idea
• “wrong”
product
and
“premature”
scaling
• 9/10
failing
HSLU
-‐ 25.
Mai
2016www.pragmatic-‐solutions.ch

Traditional versus Lean
Source:
Ash
Maurya:
Running Lean
7HSLU
-‐ 25.
Mai
2016 www.pragmatic-‐solutions.ch

825.
Mai

Goal of Lean Innovation Framework
Finding
a
business
model,
which
is

• profitable
• repeatable
• scalable
or
let the
Startup
die and
start a
new one
9HSLU
-‐ 25.
Mai

Lean Innovation Framework
HSLU
-‐ 25.
Mai

Problem/Solution Fit, Prod/M-Fit?
HSLU
-‐ 25.
Mai
2016
See:
http://practicetrumpstheory.com/2012/02/why-‐lean-‐canvas/
www.pragmatic-‐solutions.ch 11

How?
Scale
Product

Market

fit
Problem

Solution

fit
Qualitative

Validation
Quantitative

Validation
Is
Business
Model

profitable,
repeatable

and
scalable?
HSLU
-‐ 25.
Mai
By iterating Lean
Canvas Ideas with Build-‐Measure-‐Learn
Feedback
Loop
through 3
stages until we reach:

Early Adopters
HSLU
-‐ 25.
Mai
2016
www.pragmatic-‐solutions.ch
2.5% 13.5% 34% 34% 16%
13

Where is the risk?
HSLU
-‐ 25.
Mai

HSLU
-‐ 25.
Mai
2016 15www.pragmatic-‐solutions.ch

HSLU
-‐ 25.
Mai

BML Feedback loop
Design

experiment
Proposal,
Pretotype,
Landing
page,
MVP
…Results

Analyse results:
persevere,
pivot
or
quit?
weeks

not

years
Assumption/
Hypothesis
Run

experiment
HSLU
-‐ 25.
Mai
Source:
Eric
Ries:
The
Lean
Startup

Running – scaling lean
HSLU
-‐ 25.
Mai

www.nasdaq.com/de/symbol/tsla/interactive-‐chart
HSLU
-‐ 25.
Mai

MVP Definition
HSLU
-‐ 25.
Mai
The minimum viable product is that
product which has just those
features and no more that allows
you to ship a product that early
adopters see and, at least some of
whom resonate with, pay you money
for, and start to give you feedback
on. Eric Ries

Minimal Viable Product
An
MVP
is
NOT a
crappy
version
of
the
final
product.
The
challenge
is
to
achieve
“minimal”
and “viable”.
No one said that this is easy
HSLU
-‐ 25.
Mai

HSLU
-‐ 25.
Mai
Learning is hard and often frustrating

LEARN: … or pivot
Pivot: A change in strategy
without a change in vision
HSLU
-‐ 25.
Mai

Experiment Report
Why is it relevant?
Quantify your goals
set scope/timebox
Plan
how to execute
experiment
Results =
Data
Document the learning (validated,
invalidated or inconclusive)

Test
value and growth hypothesis first
Move
to next experiment
HSLU
-‐ 25.
Mai

Lean Dash Board (Lean Stack)
Flow
25HSLU
-‐ 25.
Mai

Lean Dash Board: Example
HSLU
-‐ 25.
Mai
2016 26
Customer
Example:
Insurance
Company
www.pragmatic-‐solutions.ch

Combine “What?” with “How?”
Scale
Product

Market

fit
Problem

Solution

fit
HSLU
-‐ 25.
Mai

More information
• HBS
article
„Why
lean
start
up
changes
everything“
www.steveblank.com
• Steve
Blank:
“Startup
Owners
Manual”
• Eric
Ries:

”Lean
start
up“
• Ash
Maurya:
”Running
Lean”
“Scaling
Lean”
• Alexander
Osterwalder:
“Business
Model
Generation”
• Brant
Cooper:
“Entrepreneurs
Guide
to
Customer

Development”
HSLU
-‐ 25.
Mai

The end
HSLU
-‐ 25.
Mai

Lean Innovation an der HSLU

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