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Business Plan: Captured forever Pragati Dhingra Aditya Gupta Tarun Jain Amit Garg Ravi R Srivastava Sunstone Business School
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is captured forever? ,[object Object],[object Object]
TARGET POPULATION ,[object Object],[object Object],Top rated institutes like IITs, NITs, IIMs, DPS etc Institutes like IIPM, Amity, Shardha University, CMS, schools in metros  Schools and Colleges in  Class A cities. Schools and colleges in non-metro cities
Competition High Low   Captured Forever Offline Printer Social  Networking Site Online Printers User Experience Collaboration Emotional Appeal
Offerings and pricing ,[object Object],[object Object],[object Object],[object Object],Price Paper Quality No. of Prints Binding Type Access to Online Tools Target Segment I. Rs 499 < 130 GSM 25  (Total 50 pages) Normal Paper Binding  Non Premier schools II. Rs 799 130 to 200 GSM 25  (Total 50 pages) Normal Paper Binding  Premier schools III. Rs 999 > 200 GSM 25 (Total 50 pages) Leather Binding  Non Premier colleges IV.Rs 1099 > 200 GSM 25 (Total 50 pages) Leather Binding  Premier Colleges
COST AND MARGINS ,[object Object],[object Object],[object Object],[object Object],Price Cost Margins I. Rs. 499 Rs. 150 Rs. 349 II. Rs. 799 Rs. 180 Rs. 619 III. Rs. 999 Rs. 210 Rs. 789 IV.Rs. 1099 Rs. 250 Rs. 849
Fulfillment plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We require ~INR 50 Lacs to get started….   Fixed Cost Amount Setting up Office       Acquiring office space (+3 month advance) 200,000   Infrastructural fixed cost     Furniture 200,000   Machines/Servers/Internet/Backups 600,000   Telephone/Printer/Fax/Scanner 200,000 Acquiring Vendors       Acquisition of the vendor for printing 10,000   Acquisition of the vendor for delivery 10,000   Software     Online tool to create Year Book + Whole online setup 30,00,000 Total   42,20,000
… .and generate profit in first year itself by launching in 10 colleges It will be profitable in the first year itself and generate INR 2.2 Lacs/college P&L for first 10 colleges in first year Remarks Revenue INR 9,000,000 Number of Students /College = 900   Costs Reaching out to cultural secretary to tell the batch through him/her that online yearbook can be created for free -INR 50,000   Connecting with teachers, adding them to the year book -INR 200,000 50 teachers /College Helping classes create a custom yearbook -INR 360,000 Creating emotional appeal -INR 900,000   FM radio dedications/sponsoring -INR 800,000 30 seconds cost 8-10K Leaflets/posters -INR 100,000   Media coverage -INR 1,000,000 News item/50 sq cm ad in advertorial Helping with farewell party -INR 900,000   Printing Cost -INR 2,430,000   Shipping cost -INR 45,000 0.5% of revenue  Total profit (With ad campaigns and assuming 10 colleges) INR 22,15,000  
Each college will generate INR 6.2 Lacs/ year of profit at steady state resulting in INR 20 Cr. of revenue by year 4 After the first year, colleges will be in steady state and generate ~70% of EBITDA Unit Economics 4-Years Financials ,[object Object],[object Object],[object Object],Revenue INR 9,00,000 Costs Staying connected with cultural sec. -INR 5,000 Connecting with teachers -INR 20,000 Leaflets and posters -INR 10,000 Printing cost -INR 243,000 Revenue Shipping Cost -INR 4,500 Total profit (per college in steady state) INR 6,17,500
QUESTIONS….
TARGET SEGMENTS - Each Offering ,[object Object],[object Object],[object Object],[object Object],[object Object]
OPPORTUNITY    Colleges Student (Hundred Thousands) Engineering 3573 8.5 MBA 1700 1.8 CBSE X 10,000 12 CBSE XII 10,000 12 ISCE 1,800 1.7 ISC 1,600 1.2 IB 160 0.1 Medical 420 0.2 Total   38
Additional Opportunity ,[object Object],[object Object],[object Object],[object Object]
FEATURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Captured Forever E-commerce Business Plan

  • 1. Business Plan: Captured forever Pragati Dhingra Aditya Gupta Tarun Jain Amit Garg Ravi R Srivastava Sunstone Business School
  • 2.
  • 3.
  • 4.
  • 5. Competition High Low   Captured Forever Offline Printer Social Networking Site Online Printers User Experience Collaboration Emotional Appeal
  • 6.
  • 7.
  • 8.
  • 9. We require ~INR 50 Lacs to get started….   Fixed Cost Amount Setting up Office       Acquiring office space (+3 month advance) 200,000   Infrastructural fixed cost     Furniture 200,000   Machines/Servers/Internet/Backups 600,000   Telephone/Printer/Fax/Scanner 200,000 Acquiring Vendors       Acquisition of the vendor for printing 10,000   Acquisition of the vendor for delivery 10,000   Software     Online tool to create Year Book + Whole online setup 30,00,000 Total   42,20,000
  • 10. … .and generate profit in first year itself by launching in 10 colleges It will be profitable in the first year itself and generate INR 2.2 Lacs/college P&L for first 10 colleges in first year Remarks Revenue INR 9,000,000 Number of Students /College = 900   Costs Reaching out to cultural secretary to tell the batch through him/her that online yearbook can be created for free -INR 50,000   Connecting with teachers, adding them to the year book -INR 200,000 50 teachers /College Helping classes create a custom yearbook -INR 360,000 Creating emotional appeal -INR 900,000   FM radio dedications/sponsoring -INR 800,000 30 seconds cost 8-10K Leaflets/posters -INR 100,000   Media coverage -INR 1,000,000 News item/50 sq cm ad in advertorial Helping with farewell party -INR 900,000   Printing Cost -INR 2,430,000   Shipping cost -INR 45,000 0.5% of revenue  Total profit (With ad campaigns and assuming 10 colleges) INR 22,15,000  
  • 11.
  • 13.
  • 14. OPPORTUNITY   Colleges Student (Hundred Thousands) Engineering 3573 8.5 MBA 1700 1.8 CBSE X 10,000 12 CBSE XII 10,000 12 ISCE 1,800 1.7 ISC 1,600 1.2 IB 160 0.1 Medical 420 0.2 Total   38
  • 15.
  • 16.