3. COMPANY FACTS: ESTABLISHED IN 1906 & FOUNDED BY “WILL KEITH KELLOGG” PRODUCT IS MANUFACTURED IN 18 COUNTRIES & MARKETED IN MORE THAN 180 COUNTRIES AROUND THE WORLD. IT IS THE WORLD’S LEADING PRODUCER OF CEREAL & LEADING PRODUCER OF CONVENIENCE FOODS IN WHICH INCLUDES COOKIES, CRACKERS, TOSTER, PASTRIES, CEREAL BARS, FRUIT FLOVOUR, SNACKS, FROZEN WAFFLES & VEGETARIAN FOODS.
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5. FAILURE OF KELLOGG’S IN INDIA: REASONS: OVER CONFIDENCE & IGNORANCE OF CULTURAL ASPECTS. LACK OF UNDERSTANDING OF INDIAN CONSUMER BEHAVIOUR & HABITS. PREMIUM PRICING POLICY.