This presentation explains the meaning of and different between a vision and a mission statement. There are examples from companies like Volvo, McDonald's, LinkedIn and Amazon to make the difference more relevant.

1. VisionandMissionStatement
Nupur Jha | Prachi Singla | Prajjwal Vij
MBA HR Semester 2

2. Tableofcontents
Vision Mission
Examples Difference
01
03
02
04

3. A vision is a broad explanation of
why the organization exists and
where it is trying to lead. The
vision seeks to answer the
following questions:
● What does the organization
stand for?
● Where does it go from here?
● What values does the
organization commit itself
to?
Vision

4. Mission

5. 4Elements ofMission
What is being
satisfied ?
Who is being
satisfied ?
How is company
delivering value?
Company’s
Philosophy

6. “To connect the world’s professionals to
make them more productive and successful.”

7. Vision Mission
Future Oriented Present Oriented
Effect Cause
Projects Aspirations Defines Existence
Why What, Who, How
Difference

8. Vision
Mission
To be our customers’
favorite place and way
to eat and drink.
McDonald’s

9. Amazon
Vision

10. To be the most desired
and successful transport
and infrastructure solution
provider in the world.
Vision
VolvoGroup

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