1.
PPRG Marketing Excellence Event
November 2012
Library and Learning Services Conference 2012
Charlotte Heppell
Academic Librarian – University of Northampton
@Charlotteuon

2.
The Conference Team
Nick Dimmock – Research Information Specialist
Charlotte Heppell – Academic Librarian
Fiona MacLellan - Academic Librarian
Miggie Pickton – Research Librarian

3.
The Event
First ever Library and Learning Services Conference
Aims of the conference:
• To raise awareness of the formal and informal research activity that underpins the
work in Library and Learning Services
• To showcase our most innovative practice
• To receive feedback on potential areas for development.
Brimming with new ideas to inform practice, advance teaching and
learning pedagogy and utilise exciting new technologies.

4.
The Target Audiences
• Library and Learning Services colleagues
• Academic staff in the University
• Colleagues in other LIS organisations

5.
The Promotional Objectives
• Attract at least 30 attendees to the conference
• Attract a mixture of the three intended audiences
• Raise high level support for the conference within the university
• Raise awareness of LLS research among all the intended audiences
• Create print and web-based publicity materials which reflected the professional
nature of the conference content
• Support the aims of the conference in raising awareness of research activity and
showcasing innovative practitioner research
• Achieve positive exposure of Library and Learning Services, both to internal
stakeholders and external organisations

6.
The Marketing Plan
• ‘Powerful’ brand and professional marketing materials
– Logo, A3 poster, A5 leaflet, PowerPoint templates and web page banner by Heppdesigns
• WordPress blog http://llsconference2012.wordpress.com/
– Promote the conference
– Archive conference presentations
– Reflect upon the experience
– Gain ongoing feedback
• Targeted dissemination campaign
– Internal and partner colleges – posters, leaflets, meetings, website, staff
communications, email and other internal events
– External - various LIS lists, Career Development Group (CDG), SCONUL and LIEM –
disseminating to our own research/special interest networks

7.
The Branding

8.
The Blog

9.
The Cost
Total £2,788.00
Direct costs: £1,668.00
Indirect costs: £1,120.00
Staff time: 85 hours

10.
The Numbers
86 attendees
• 36 LLS staff
• 27 academic staff
• 23 External delegates

11.
The Feedback

12.
The Impact
• Positive informal feedback - before , during and after the event
• Vice-Chancellor backing a move to improve reading lists – based on a
research paper
• British Library archived the blog as an example of a site of “scholarly or
cultural importance”
• Blog site selected by ARLIS as a recommended site
• External delegates circulated the conference papers and posters
• Increased internal interest in engaging with research

13.
The Impact
• Academic staff encouraging others to follow up on the research
presented
• Presentations at DARTS3 and DREaM conferences
• CILIP Update article
• Significant positive exposure for Library and Learning Services

14.
Any questions?
charlotte.heppell@northampton.ac.uk