Communications for merger and acquisition

1. Communications
for
Merger
and
Acquisition

2. Table of content
✓ What is a merger?
✓ What is an acquisition?
✓ Types of merger and acquisition
✓ Importance of communication during merger and acquisition
✓ Areas to focus on communication during merger and acquisition
✓ Why is communications planning an important process
✓ How a PR agency can help

3. What is a merger?
✓ An agreement which unites two
existing companies in to one
✓ Both parties have proportionate
terms in the new legal entity

4. What is an acquisition?
✓ When a company purchase
more than 50% another
company
✓ The firm that is acquired is
absorbed into the buying group
or company

5. Types of merger and acquisition
✓ Horizontal
Merger and acquisition taking place in the same market
✓ Vertical
Merger and acquisition taking place in different stage of supply chain
✓ Conglomerate
Merger and acquisition taking place in different business activity
✓ Co-generic/Concentric
Merger and acquisition taking place in the same industry but offering different
product or services

6. Why is it Important to communicate prior, during,
and post merger and acquisition
 To preempt potential rumors that can harm the
firm(s)
 To update the employees about the decision and
share the vision for the merger or acquisition
 To be transparent with stakeholders
 To retain customers

7. Areas to focus on communication during
merger and acquisition
✓ Internal communication
o Staff
o Partners
o Share holders
o Suppliers
✓ External communication
o Customers
o Media
o Government and regulators
o General public

8. Why is communications planning an
important process
✓ Create a strategy and align the key
messages in the management team
✓ Identify the spokesperson(s) to share and
update the info with internal and external
audience
✓ To set the steps that are to be taken with
all involved parties
✓ To avoid negative impact

9. How a PR agency can help
✓ Strategic planning, agreement, and alignment
✓ Media training for the spokesperson(s)
✓ External consultation provides objectivity and insights for the
management team
✓ Centralize communication for the brand, plus consistently and
regularly communicate with stakeholders
✓ Professional support that can preempt matters and foster
brand safety