1. LEONARDO
European Corporate
Learning Award
5th Leonardo Award Ceremony takes place
on October 13, 2014 at
Steigenberger Grandhotel Petersberg, Bonn
Th
AWARD WINNERS 2013
Prof. Dorothy A. Leonard
Gary Copitch
Dr. Nick van Dam
Chief Executive, People's Voice Media,
United Kingdom
William A. Abernathy Professor of Business
Administration, Emerita, Harvard Faculty USA
Global Chief Learning Officer and Director Human Capital
Deloitte, The Netherlands
Founder & Chairman: The e-Learning for Kids Foundation,
USA
AWARD WINNERS 2010-2012
2012
Prof. Dr. Hans-Jörg Bullinger Dr. Wilfried Stoll
Fraunhofer-Gesellschaft
Festo Holding GmbH
2011
Dr. h.c. Kurt Stoll
Festo Holding GmbH
Prof. Sugata Mitra
MIT Media Lab USA &
Newcastle University, UK
Under the patrons of:
Jimmy Wales
Founder of Wikipedia
Partner:
2010
Prof. Dr. Jacques Delors
Former chair of UNESCO
Education Commisson
Organizer:
Federal Ministry
of Education
and Research
www.leonardo-award.eu

2. Spirit and Purpose of the LEONARDO
European Corporate Learning Award
LEONARDO, because he symbolizes a positive solution to
very often. They talk about “Learning” in general, underesti-
defragmentation in learning and knowing, that often has di-
mating specific responsibilities. In the Future Dialogue for the
sastrous implications. He bridges knowledge and fantasy,
German Chancellery lack of awareness of these strengths
business and engineering. Thus the award is well rooted and
was deplored. Festo and its “Corporate Educational Res-
these mosaic-stones of concern in a holistic view of lifelong
ponsibility” provide positive alternatives.
learning is well mirrored in the first laureate Jacques Delors
with UNESCO´s proclamation for education in the 21st.cen-
Learning, because we deal with the precondition of under-
tury: “treasures within”: Learning to know, Learning to do,
standing, knowing and mindful acting. The way we enable
Learning to live together, learning to be
learning is not a given thing. Impacts differ. The mentioned
approaches touch the way learning is organized and vary
European, because it is useless to demand a much needed
from Fraunhofer Team concepts to “Hole in the wall”.
European mindset if it is not based on common understanding of the quest. What kind of international alliances are we
Award, because some outstanding people representing the
striving for as people, companies and societies? This must
spirit might act as prominent voices to provoke rethinking
be reflected in the way the interplay of international, national
common behavior. If the standard way of proceeding would
and corporate learning is conducted. Wikipedia´s European
be satisfactory there would be no reason for these pub-
projects are just examples.
lic voices. The Leonardo expresses dissent with common
practice of “subprime knowledge” and raises concern in a
Corporate, because it is often forgotten that although we
positive constructive manner.
spend endless years in formal education most of the learning takes place in professional life with considerable impact
on us as people as well as on society. Society, political decision making and the companies themselves neglect this
cross-fertilization – or, if not cared for, cross-destruction –
2

3. LEONARDO
European Corporate Learning Award
Jacques Delors UNESCO proclamation for
education in the 21st Century "treasures within"
Th
‘Learning to know’ is acquiring a package of knowledge
and teenagers in our classrooms, who were born in coun-
that enables you to better understand yourself, to better
tries outside Europe. I never say foreign countries, as this,
grasp the society in which you live and to prepare yourself
in my opinion, is contrary to the perception we may have of
for the labour market. Consequently, given the upheavals,
the world. These young people who come from other coun-
‘learning to know’ is also learning to learn, having a thirst for
tries, who bare within themselves other cultures, other types
knowledge and continuing to learn throughout life.
of education and with whom we need to work, co-exist at
school and also teach. They should be taught in the same
‘Learning to do’ is slightly different. At the beginning of in-
way as others. ‘Learning to live together’ is therefore learning
dustrial society, in the times of craft industries, it was about
tolerance and mutual understanding. In other words, being
knowing how to transform a material into a product, or kno-
able to live in the increasingly multi-racial, multi-cultural and
wing how to make repairs. Today, ‘learning to do’ means
multi-religious societies of most European countries today.
acquiring an intellectual or practical set of skills that enables
It's all the more important that I should now allude to the
you to meet your job requirements. Of course, skill has broa-
danger posed by the rise of ideologies that reject others.
der and richer connotations than knowledge.
And finally, ‘learning to be’. UNESCO has been interested
‘Learning to live together’ has been on the agenda for
in this topic for some time. Mr Edgar Faure presided over a
a long time when speaking about unequal opportunities.
commission, just prior to mine, which dealt with this issue.
How can we enable so-called gifted and less-gifted children,
‘Learning to be’ is about how education can help us - not
children from wealthy, educated families and children from
to live happily, as there are too many definitions of happi-
poor families to coexist? These were the questions that aro-
ness - but how it can help us overcome the problems of our
se and are yet to be answered, particularly for me as a per-
existence, problems in our personal lives and problems in
son who is very concerned about the fight against unequal
public life.”
opportunities. But another factor has been added to this:
the opening-up of the world. The fact that there are children
3

4. Welcome address by Jürgen Nimptsch
Mayor of Bonn
Bonn is a perfect place for the Leonardo European CorpoMr. Petsch, Mr. Szogs,
rate Learning Award, honoring outstanding personalities who
Dear Laureates,
have become a role model in the field of corporate learning.
Esteemed Members of the
Also Petersberg here is a perfect place for this. This historic
Leonardo Advisory Board
place breathes learned democracy and important decisions,
and Steering Board,
starting with Chancellor Adenauer signing the Petersberg Ag-
Ladies and Gentlemen,
reement back in 1949, which largely restored the sovereignty
of the Federal Republic of Germany.
As Mayor of Bonn, I highly appreciate the Leonardo European
Being a city of the UN Decade on Education for Sustainable
Corporate Learning Award, and I am particularly happy to act
Development and host city to relevant UN and international
as patron of this year’s award ceremony.
organizations like UNESCO-UNEVOC, which explicitly deal
First of all, I would like to extend a warm welcome to you all
with corporate learning, Bonn has always taken the lead in
here in Bonn, Germany’s United Nations City and platform for
opening learning spaces, promoting networks and fostering
the international dialogue on sustainability! Bonn is the place
experience exchange on sustainability from the local to a
where the UN have concentrated their endeavors towards
global scale. My city is known for an interdisciplinary, cross-
sustainable development worldwide. Coping with major chal-
sectoral approach and for a certain spirit: our Bonn Spirit
lenges of our time and shaping a sustainable world requires
of multilateralism and understanding might have its roots in
continual learning processes.
Beethoven’s music and thinking. Beethoven stands for open-
Alpha Oumar Konaré, former president of the African Union,
mindedness and change – in these days our annual Beetho-
once called education the key to sustainable development!
ven Festival again attracts music lovers from all over the world
And he was not only talking about formal education, but
under the motto of “metamorphoses”.
about all kinds of ways of achieving knowledge and chan-
In Bonn we are more than willing to follow the lead of Leonar-
ging mindsets. And this is precisely what the award is about:
do da Vinci and Ludwig van Beethoven. And we are willing
changing mindsets in order to prepare the ground for what is
to follow in the footsteps of visionaries in the field of susta-
called “The great transformation”: a transformation crossing
inability, leading us to metamorphoses of another kind. For
the borders of tradition and old thinking, a transformation re-
example, we do have a Campus of the Right Livelihood Foun-
aching out to the people, a transformation calling for a joint ef-
dation here ... and we will certainly be inspired by the flagship
fort of the driving forces in our societies worldwide. Achieving
projects of today’s laureates!
new and sustainable societies requires a holistic approach
Professor Leonard, Mr. van Dam and Mr. Copitch, I would like
instead of sectoral thinking!
to congratulate you for having the courage to drop old mind-
And there we are at the heart of it: Leonardo da Vinci was the
sets and to rethink learning from a new angle.
one who pioneered this way of learning and thinking. Naming
I personally feel inspired by your way of thinking and I share
an international award for corporate learning after him is more
your hope that new ways of learning will influence societies
than appropriate. The award categories as well stand for this
worldwide and thereby help shape our common future!
holistic philosophy. Thought leadership, company transfor-
Thank you for your brilliant example, which may inspire others
mation and the crossing of borders often happen at just one
to follow you down this road!
place and by just one person. And they are the precondition
And I shall close with one single word which best expresses
for any major change to happen. It is in the light of this philo-
my feeling tonight: a word of Schiller’s Ode to Joy, taken from
sophy and spirit that the three laureates have been chosen for
Beethoven’s 9th Symphony, a word we have chosen as our
their outstanding ideas and their role as drivers of corporate
city claim: Freude, Joy, Joie, Bonn!
education.
Thank you.
4

5. Learning as a social process, by
Prof. Leif Edvinsson and
Prof. Günter Koch
The New Club of Paris
The Leonardo Award has been founded to appreciate achie-
brothers, having created the industrial company Festo based
vements in “ learning and knowing” – first hand for the be-
on the slogan “learning first”, or Sugata Mitra whose “hole in
nefit of corporate organizations. It is about the optimization
the wall” created a mass movement of youngsters in India
of processes, methods, tools, motivations for learning, but
keen to learn, who otherwise would never have had the chan-
even more about innovation in learning, thereby reflecting the
ce to acquire basic civil techniques such as using computers
evolving if not revolutionary paradigms in a spirit of both curiTh
osity and respectfulness.
and internet services. On Societal level we can all learn from
the “Jacques Delors paradigm”. This year´s laureates will give
evidence of their work at this year´s ceremony at Petersberg.
When this award was founded, key members of The New
We wholeheartedly congratulate them.
Club of Paris were invited to join its Advisory Board. The
Club’s mission states that “in order to master the future, we
Learning and knowing obviously is key in social and societal
need more intelligent modes of cultivation and exploitation,
innovation processes - may they take place between people
and a new balance between material and nonmaterial resour-
in general or as members of corporations in specific. The in-
ces. Intellectual capital (comprising assets such as human
terdependencies of societal and corporate learning has long
abilities, structural, relational and innovation capital, as well
been neglected, despite of the fact that corporations are vital
as social capital) founded on clear, practiced values such as
actors in our learning society. To focus on this idea we apply
integrity, transparency, cooperation ability and social respon-
it as a criterion when studying the projects of the Leonardo
sibility, constitute the basic substance from which our future
Award candidates. We interpret the ever growing and respec-
society will nurture itself”.
ted importance of the Leonardo Award as a proof that such
understanding is well founded, but still needs broader accep-
In this spirit, we felt that finding the best candidates together
tance and awareness.
with the other highly respected members of the jury is less
about honoring prophets of new learning methods but rather
We congratulate the originators and sponsors of the Award
about identifying of personalities with entrepreneurial spirit -
for their appreciation of the most advanced minds in our days
and as such catalyzing a new understanding of what learning
and we want to express our thanks to our colleagues in the
is: an integrative, holistic and multifaceted way of acquiring
jury for our common constructive and inspiring operation. We
knowledge, not just for capturing and storing it in classical
are proud and happy to be part of this thoughtful community.
knowledge management, but rather to infiltrate viruses of
curiosity creating motivation: Motivation in changing organizations, people, pupils, employees, societies, companies for
ted awardees not only are excellent designers of theoretical
Foto: Koch
The difference the Leonardo Award makes is that the selec-
Foto: Edvisson
the better. In short: to make a difference in learning impact…
models of new learning, they all proved in practice that their
Leif Edvinsson
Prof. Günter Koch
essential impact was in acting as “learning entrepreneurs”.
President,
Secretary General,
Think of Jimmy Wales, the founder of Wikipedia, or the Stoll
The New Club of Paris
The New Club of Paris
5

6. Winner in the category
“Thought Leadership”:
Challenge tendencies and popular trends
to perpetuate unhealthy habits in the boardroom
and the factory floor alike
Prof. Dorothy A. Leonard
sessments and conclusions if urged on by ever changing circumstances. In this respect, the practical value is even more
important.
Dorothy A. Leonard does not only proclaim a holistic approach but she actually lives it in a way that truly touches
the mind and soul. Sober field studies with most important
empirical findings are accompanied by extraordinary interdisciplinary research and in-depth analysis. As she is reluctant to
reinforce popular trends, she challenges tendencies to perpetuate unhealthy habits in the boardroom and the factory floor
alike, thus reminding us all that core capabilities can easily
turn into core rigidities.
Her sound advice is warmly welcomed by start-ups and prominent corporations, by political decision makers and fellow
researchers. Her strong influence is exerted in a gentle, often
humble style. The people she wishes to reach are invited by
her to undertake a fascinating intellectual and practical journey, addressing them not just in their fields of expertise but
Prof. Dorothy A. Leonard
William A. Abernathy Professor of Business Administration,
Emerita, Harvard Faculty, USA
as personalities that are aware of their civic and personal responsibilities and interdependencies. The facts and figures of
departmental processes in her inspiring books are therefore
no contradiction to the explanations of misjudgment by po-
The Leonardo category “Thought Leadership” focuses on
litical institutions. She always leads by example and takes a
contributions which are of great intellectual value and help
stand. “When sparks fly: igniting creativity in groups”, “Well-
us to understand how we are “learning to know, learning to
springs of Knowledge: Building and Sustaining the Sources of
do, learning to live together and learning to be” (in reference
Innovation” and “Deep smarts: how to cultivate and transfer
to the UNESCO´s four pillars of learning in the 21st century).
enduring business wisdom” – these books, among others,
It is about challenging us in our prevailing assumptions, and
give proof of her thought leadership and embody what we call
encourages us to not hide away from fundamentally new as-
the “Leonardo spirit”.
6

7. Interview
Guided Experience –
How to keep crucial expertise in the company
to anticipate how a given component interacts with all the
other parts of a system – that’s a characteristic skill of deeply
smart people.
When do they develop this skill?
We are talking about deep smarts that are relevant to organizations and corporations and therefore are developed mainly through work. But any artist, sculptor or painter develops
deep smarts from the first time he or she picks up a pencil,
pen or paint brush. Deep smarts develop over time through
Professor Leonard, what do you associate with Leonar-
experience.
do da Vinci?
Leonardo da Vinci was a highly creative person and an expert
Can you describe this process of developing deep
in different fields – for example in arts, science and enginee-
smarts a little bit further?
ring. Usually you need different people to get different perTh
spectives that spark creativity. Leonardo da Vinci was able to
Suppose that you have some experience. You are compe-
access different perspectives in his own head.
whom everyone goes when they have a question. The best
tent, but want to become a true expert, a guru, someone to
way to develop that experience is through what we call ‘gui-
As you said, Leonardo da Vinci was an expert in diffe-
ded experience’. In other words: You need the expert to help
rent fields. This relates to your work on “deep smarts”
you have the kinds of experience that will develop the tacit
and expert knowledge. What are deep smarts?
knowledge, the pattern recognition, the system thinking. You
Deep smarts means organizationally critical and experienced-
need to become an active learner and try to understand how
based expertise. This last phrase – “experienced-based” – di-
the expert behaves, diagnoses and approaches problem sol-
stinguishes deep smarts from other kinds of expertise. Exper-
ving. The best way to do this is to observe the expert, to
tise can also be based on facts and scientific principles. But
practice and solve problems with him. Germany and Austria
we are talking about the expertise that exists in someone’s
have a long tradition of apprenticeships. In the United States
head, after they have pursued some activity for many years.
we have lost that tradition in most businesses and that has
People can have deep smarts on very different topics. You can
lessened the opportunity for inexperienced people to learn
have a deeply smart chef who is expert at combining particu-
from experts.
lar foods, sauces and spices. But you can also have deeply
smart scientists who are very aware of how molecules work.
Do companies have to rethink their training and deve-
Their knowledge has a large tacit component. Tacit know-
lopment concepts?
ledge is unarticulated knowledge that is held in someone’s
The implication of our research on deep smarts is that eve-
head. It has not been expressed in text or in any other form.
ryone needs to remember that while classroom instruction is
very useful as a basis, we actually develop skills, know-how,
How do deeply smart people use this knowledge at
and capability through experience. Therefore our plans for the
work?
development of people need to have an element of guided
Pattern recognition and system thinking are typical skills
experience in order to deepen expertise. Unfortunately, a lot
of deeply smart people. They are able to make decisions
of companies don’t know how to do that. Experts can be trai-
quickly, because they can recognize patterns, size up a situa-
ned to guide experience. But the first step is to motivate them
tion and see what is likely to happen next. The doctor who is
and the second step is to teach them how understand how
deeply smart can look at a part of your eye and knows how it
to guide experience. And that’s not necessarily in the menu of
interacts with all the other parts of your system of vision. He
learning opportunities in corporations. In some places it is, in
can anticipate that a problem in this part of your eye will lead
many places it is not.
to problems with the rest of the visual system. A chef can
anticipate that if you put certain kinds of spices in a sauce, it
This is only an excerpt of the interview. Read the complete
will curdle or be overly spicy or become tasty. So being able
interview on www.leonardo-award.eu!
7

8. Winner in the category
“Crossing Borders”:
Giving voice to disenfranchised communities
Gary Copitch
Gary Copitch and People’s Voice Media have taken citizens
learning to new heights in the work he initiated and pioneered,
by giving a real voice to disenfranchised communities.
People’s Voice Media works in deprived areas across the
UK with the aim to empower local communities through the
use of social media technology. The Advisory Board was impressed how People’s Voice Media works in partnerships with
the BBC, further and higher education institutions, the third
sector and public sector to develop a network of community
reporters and social media centers. People’s Voice Media actively encourages members of socially excluded communities
to gain new skills and have a voice by taking part in their
community reporters training programs. Individuals who participate in the program are taught to use social media technology and are sent for training with the BBC: The community
reporters program is about empowering people to support
dialogue between agencies and communities and to have a
voice so that their perspectives can be heard.
Gary Copitch
Chief Executive, People's Voice Media,
United Kingdom
By doing this, he clearly is getting the European community
based debate going about the role of the new social networking media by giving voice to so far disenfranchised citizens.
Leonardo “Crossing Borders” puts emphasis on outstanding
Corporate learning can learn a lot from his quite different ways
new developments that provoke fundamental challenge of
how to involve people and how to get them engaged. In all
predominant mind-sets with effect on corporate learning. This
those impressive achievements of Gary Copitch and People’s
allows for awarding new promising and "daring" enterprises
Voice Media, the international advisory board sees a fulfill-
to astablish alternative approaches that "make a change"
ment of Leonardo’s spirit whom the prize feels obliged to.
through impact for the individual for corporate and society:
8

9. Telling your stories
and learning from each other
Interview
So if you put that story and that story together, you got really
interesting picture. And it is a picture that the media don’t often portrait. We wanted to say the good things about communities, the good things about society, the good things about
people, the good things about organizations, which we never
said. And all this great knowledge and information it was all
hidden. And for us, it is very much ongoing story. It is not just
a snapshot.
But we also said: We don’t come in and interpret your story
for you. We want you to create the story that you want to
Gary, tell us your story: What’s the idea or the aim of
create. And for that we will train you and support you. And
People’s Voice Media and how did this idea develop?
that’s what community reporter program is about: it is all al-
It is really to give a voice to people, to listen to their stories and
Th
to learn from their stories. In this way we create conversation,
most like accrediting the stories, crediting as well, but valida-
we create dialogue between people with a view of how to
You were awarded with the Leonardo Award in the ca-
improve your situation or the services that you are providing.
tegory „Crossing Borders“. So what are the borders
Our non profit organisation has been in existence since 1995;
you have crossed?
I joined in 1999. We started off with gathering community in-
Europe really. We started in Manchester, and now in 2013 we
formation and developing community information. Over the
are operating in six countries across Europe. And we are ha-
years we migrated. What we saw was the potential of the
ving discussions with some people in Canada and America,
web. What we identified was, that the “www” was the „world
and also potentially Africa. So there are no boundaries really
wide web“. For us, this was a bit too remote. So we created
to any of us. Everyone wants to tell their own story. And what
this notion of “cww”, which is “community wide web”: com-
is really intriguing to me is the good-news-story. For example,
munity based information resources with very heavy partici-
when we talk about Africa, the perception of Africa is about
pation by communities themselves.
poverty. So that is not the story I want to tell. The story I want
ting the stories, and to say that you are legitimate.
to tell is the triumphs, is the good news. Our model is: Tell us
Then, probably in about 2008, we developed this notion of
the good things about yourself, tell us the good things about
community reporters. Because we recognized this: Loads of
your communities. And that’s why it is crossing borders.
people have stories. And now for the first time, we gave those
people the opportunities to tell their stories in a way that they
So we are not done yet. What we really have to do is have
want to tell them: through blogging, podcasting, videos, au-
young people in Ethiopia talking to young people in Australia,
dio or writing. We wanted to give validity, we wanted to say:
talking to young people in Budapest, talking to young people
your story is important. But we also wanted to say: you can
in Germany talking to young people in the UK. That is really
say it in which way you want to say it. So that is really how
what we are trying to get to: to create a sort of networks
the community reporter program was born. And what we also
so that you can create conversations. If you create conver-
decided was that we are not going to be journalists; we are
sations, and people get to know more about who you are,
not interested in news.
where you are from and your story, that can only be good. “I
am learning from you”, that is actually, what we really want to
So Community Reporting isn’t about news. It is about people
achieve.
actually. It is about stories of people and stories of individuals.
What we recognized then was that those stories are not that
This is only an excerpt of the interview. Read the complete
dissimilar. They are in fact remarkably similar to each other.
interview on www.leonardo-award.eu!
9

10. Winner in the category
“Company Transformation”:
Shaping the future of organizational learning
and leadership development using digital,
social and blended learning methods.
Dr. Nick van Dam
Leonardo “Company Transformation” awards personalities
identified with the implementation of an holistic approach of
innovative thinking in concrete areas of “Corporate Learning“
other companies and trades feel inspired by. This may be in
regard to knowledge- and talent management, knowledge
partnerships, training and e-learning concepts, lifelong learning combined with merits in Corporate Social Responsibility
(CSR) and intercultural cohesion.“ It stresses the practical implementation of a holistic approach and addresses business
leaders, HR professionals, Learning officers, consultants and
knowledge workers alike. The international scientific Leonardo advisory board felt that Nick van Dam’s work and his core
vision are fully aware of these interdependencies:
He combines the tough job of the practitioner in the field of
learning organizations with giving sounded advice on knowledge-based strategies and methodologies in remarkable publications and engagements in prestigious influential advisory
boards, companies and initiatives.
Nick’s strong passion for the development of people doesn’t
Dr. Nick van Dam
Global Chief Learning Officer and Director Human Capital
Deloitte, The Netherlands
Founder & Chairman: The e-Learning for Kids Foundation, USA
stop with adults. Fascinating is his promotion of “The e-Learning for Kids Foundation” (www.e-learningforkids.org) which
he started in 2005.
In those impressive achievements, the international advisory
board sees a fulfillment of Leonardo’s spirit.
10

11. Interview
„We live in a world
where there are tremendous opportunities
for people to grow and develop“
dia, smartphones and even personal computers were in an
early stage of adoption. The internal ‘learning’ function was
called the ‘the training department’ and focused on the development of specific skills. The employee training department
was in many organizations was organized in a ‘top-down’
structure. Organizations decided to a large extent which skills
had to be developed by employees and all of this took place
in a physical classroom. Learning today is much more learner-centric. Learning professions call this ‘adoptive learning’.
Every person is in charge of his own career and development.
Th
As long as you master competencies which are in line with
In many articles your passion for people development
what the company needs, you are employed. However, the
is highlighted and you are described as “thought lea-
moment that there is a mismatch in skills, the employment
der” and “visionary” in the field of learning and deve-
will likely end at one point in the future. On the one hand,
lopment, similar to Leonardo da Vinci, the patron of the
that’s a challenge. But at the same time that’s a tremendous
prize. What does learning mean to you personally?
opportunity for people who are intrinsically motivated to learn.
I reviewed a lot of research on what makes people happy in
their lives. Key themes are the ability to connect and build
People always learn from other people. In the past this was
strong relationships with people, have freedom of choice and
from colleagues in your office and maybe friends or family
personal development. Personal development goes back to
members. Today people can reach out to experts around the
learning. I think I am a lifelong learner, what the French call
entire world, share information with others and take lessons
“Education Permanente”, and that means that you try to learn
online. Massive Open Online Courses (MOOCs) are offered by
something new every day, over your lifetime. Thanks so the
a growing number of top universities and provide people with
Internet, we live in a hyper-connected world where there are
high quality on-demand education at no costs. This concept
tremendous opportunities for people to grow and develop. In
was unimaginable 25 years ago.
the networked world, personal development creates opportunities to connect and learn from others and provides people
Finally, sophisticated brain-imaging tools allow researchers to
with choices in life, and as I mentioned, people who have
study the brain and revolutionize the understanding of how
choices tend to be much happier. By being an active learner
we learn. As a result, today we know more about learning
myself, I have created opportunities to do things in my life
than ever before, which provides great opportunities for trai-
that I truly enjoy and which make a difference for myself and
ning and development professionals to harness new insights
others.
and apply this new knowledge to advance the field. We know
for example more about our brain and those insights have a
You have been working in the field of learning for 25
huge impact on how you design interventions that will help
years. How have corporate training and development
people to be more effective in learning.
changed?
The world we lived in 25 years ago is very different from the
This is only an excerpt of the interview. Read the complete
world we live in today: we didn’t have the Internet, social me-
interview on www.leonardo-award.eu!
11

12. Impressions
of the 4th LEONARDO
Award Ceremony
at Steigenberger Grandhotel
Petersberg
Gary Copitch, Jean-Eric Aubert
Alexander R. Petsch, Jürgen Nimptsch,
Günther M. Szogs, Jürgen Theisen
Prof. Dr. Stefan Güldenberg
Michael Spencer, Corinna Pregla
Gary Copitch,
Nick van Dam,
Dorothy Leonard
12

13. Søren B. Henriksen, Nick van Dam
Dr. Nadine Pratt, Christiane Nicolai (Audi AG)
Th
Trudy West, Bror Salmelin, Anja Puntari,
Alexander R. Petsch
Dorothy Leonard,
Prof. James Powell
Christiane Nicolai (Audi AG), Nick van Dam,
Gary Copitch, Dorothy Leonard, Peter Zieten (Audi AG)
Günther M. Szogs, Gary Copitch, Dorothy Leonard,
Nick van Dam, Alexander R. Petsch, Corinna Pregla
13

14. Review
Award winners 2012:
Prof. Dr. Hans-Jörg Bullinger,
Prof. Sugata Mitra,
Dr. Wilfried Stoll, Dr. h.c. Kurt Stoll
LEONARDO
European Corporate Learning Award 2012
Future trends for education and vocational training were un-
This was a natural consequence in order to emphasize
derlined by the grand award ceremony of the 3 Leonardo
the decisive aspects of the Leonardo idea of holistic
Awards on September 24, 12 at Grandhotel Schloss Bens-
education. The award winners were Prof. Dr. Hans-
berg, near Cologne. The 130 guests included not only mem-
Jörg Bullinger, President of the Fraunhofer Gesell-
bers of the Leonardo Advisory Board but also those holding
schaft, in the category “Thought Leadership”, the two
the laudatory speeches, Rainer Wieland, Vice-President of
Managing Directors of the Festo Holding Company,
the European Parliament, Helmut Dockter, Deputy Minister
Dr. Wilfried Stoll and Dr. h.c. Kurt Stoll in the catego-
of North Rhine-Westphalia for Innovation, Science and Re-
ry “Company Transformation”, and Prof. Sugata Mitra,
search, and Prof. Dr. Johann Löhn, President of Steinbeis
initiator of the “Hole in the Wall” experiment, in the
University, Berlin and Prof. Wim Veen, Delft University.
category "Crossing Borders”.
rd
The award ceremony saw the presentation of the
award in three different categories for the first time.
14

15. Rainer Wieland,
Vice President of the European Parliament,
Prof. Dr. Hans-Jörg Bullinger
“Thought Leadership”:
Research of today is the development of tomorrow
Th
“Prof. Dr. Hans-Jörg Bullinger has initiated many beacon projects that have played a part in creating a more productive
and competitive economy” is the reason stated by the advisory board. Examples of this are his research activities or
the introduction of new technologies for corporate learning
and knowledge management – for example 3D applications
or applications for mobile learning. He untiringly advocates
the combination of technical novelties in the art of engineering
with social developments. Günther Szogs believes that “Prof.
Dr. Hans-Jörg Bullinger is someone who helps shape the future in perfect Leonardo style, as is currently shown by the
Fraunhofer initiative ‘Morning City - The vision of a liveable,
CO2-neutral city’."
“In the academic world Hans-Jörg Bullinger is a symbol for innovation, innovation
management and innovation strategies",
explained Secretary of State Helmut
Dockter when announcing the award
winner. The beginning of all innovative
Prof. Dr. Hans-Jörg Bullinger
processes are defined by the courage of
The award in the category "Thought Leadership" was the first
daring to do something new or taking a new path, as descri-
to be presented. This category focuses on personalities who
bed in the famous poem "The Road Not Taken" by Robert
have inspired many followers in companies as well as society,
Frost.
and have placed an emphasis on European growth in their
innovative ambitions. In this category the Advisory Board of
“During his career as Head of the Fraunhofer Institute and
the Leonardo – European Corporate Learning Award decided
President of the Fraunhofer Society Prof. Bullinger always de-
to bestow the award upon Prof. Dr. Hans-Jörg Bullinger,
cided in favour of exploring new paths”, continued Dockter.
President of the Fraunhofer-Gesellschaft.
All speeches and interviews held with the award winners are available on www.leonardo-award.eu.
15

16. Helmut Dockter, Dr. h.c. Kurt Stoll, Dr. Wilfried Stoll,
Prof. Dr. Johann Löhn
“Company Transformation”:
Education also one of society’s tasks
board continued that “they achieved this with the concept
of so-called ‘Corporate Educational Responsibility’ – in an
interplay of economic reason, excellence in engineering and
visionary innovation".
Prof. Löhn explained that Kurt Stoll, the “design whizz" and
Wilfried Stoll, the visionary and businessman, have shown
that it is possible to successfully unite and implement two
different talents.
Dr. Wilfried Stoll made clear, that “we regard this award as
something that honours not only our own achievements but
Dr. Wilfried Stoll
also is a tribute to the teamwork of our Management Board
The category “Company Transformation” awards personali-
and all our company staff around the world."
ties who have implemented holistic, innovative approaches to
“For us personally, this is an incentive to continue contribu-
corporate learning and thus inspired other companies.
ting towards technical education in Germany, Europe and the
The award refers to the interaction of various aspects of per-
world.” The two men see this not only as a public duty, but
sonnel development – from knowledge and talent manage-
also as a social commitment.
ment, training and e-learning concepts for life-long learning,
After the AirPenguin, a flying object from Festo AG filled with a
to corporate social responsibility (CSR) and intercultural ap-
cubic meter of helium, already had the audience in awe during
proaches. The owners of the automation company Festo, Dr.
the award ceremony, Robotino, another little robot developed
Wilfried Stoll and Dr. h.c. Kurt Stoll, received the Leonardo
by Festo, gave visitors a rose at the end of the event.
Award in this category.
According to the advisory board they were not only chosen
because of the Festo Didactic facility, developed by them and
explicitly focused on learning, which develops training means for vocational education in Germany in cooperation with
the Federal Institute for Vocational Education. The Leonardo
Award also recognized the Stoll brothers’ overall achievements. Both of them transformed all areas of the company
responsibly and involved business partners and policy makers from the social environment in the process. The advisory
All speeches and interviews held with the award winners are available on www.leonardo-award.eu.
16

17. Heiko Schmidt,
Prof. Sugata Mitra,
Prof. Wim Veen
“Crossing Borders”: The chance of learning
for those who don't have a chance!
Th
great extent to which children can learn and develop social
behaviour by themselves – even without teachers.
“With his revolutionary view of children's creativity Sugata
Mitra has also become involved in the issue of increasing educational opportunities in remote locations where schools and
teachers are in scarce supply", points out the Leonardo Advisory Board. Moreover, on the basis of his research at Newcastle University he has also proven that these challenges,
which were often considered problems concerning countries
in Asia and Africa, also affect regions in Europe. “Mitra has
Sugata Mitra
inspired education experts around the world to re-think lear-
The Leonardo Award in the category "Crossing Borders" ho-
ning methods and to develop a new learning design for talent
nours alternative approaches that question leading mind-sets
management – in school education as well as corporate lear-
and thus provoke changes, particularly in on-the-job training.
ning.“
Exceptional new developments that fundamentally challenge
prevailing mind-sets and thus also influence learning in busi-
In his laudation, Prof. Wim Veen
nesses – this is the aspect that the Leonardo category “Cros-
addressed Sugata Mitra as “someone
sing Borders” emphasizes. Daring alternative approaches
who approached the issue like an engi-
that bring about change through their influence on people,
neer, but in addition to that, acted on the
companies and society are distinguished.
vision of giving those who don't actually
have a chance the chance of learning!”
Award-winner in this category is Sugata Mitra, Professor
for Educational Technology at Newcastle University in Great
Sugata Mitra explained that it is important to ask the right
Britain and currently visiting professor at the Massachusetts
questions. The idea is, "to show the children how they can
Institute of Technology's (MIT) Media Lab. Mitra is particularly
answer questions, put the answers into perspective and thus
well-known for his “Hole in the Wall” experiment where he
solve a problem". "This", according to Sugata Mitra, "is where
installed a computer with internet access in a wall in a New
grown-ups can learn from children."
Delhi slum in 1999. This experiment, which he later repeated
at other locations around the world, was able to prove the
All speeches and interviews held with the award winners are available on www.leonardo-award.eu.
17

18. Review
Award winner 2011: Jimmy Wales –
bringing the wisdom of crowds to centre-stage
Jimmy Wales
Wikipedia founder Jimmy Wales followed Jacques
In terms of launching this approach into the digital age, Jim-
Delors as the second winner of the Leonardo Award.
my Wales is the ideal choice given his personal commitment
to the idea of Wikipedia and the contribution made by volun-
An invaluable collection of knowledge on the internet which
teers across the globe.
is both easy to access and to which everyone can contri-
Wales has inspired many people to actively contribute their
bute – ten years ago sceptics mocked the whole idea of the
knowledge and creativity to the creation of the encyclopedia
Wikipedia project. But the online encyclopedia has proved
in their country and how the success of this venture has
its critics wrong: hundreds of thousands of volunteers have
now led to the emergence within businesses of many pro-
helped to make Wikipedia the largest repository of know-
jects which adopt a similar approach. Trying to keep up with
ledge known to man, and revolutionised knowledge creation
the huge explosion of knowledge in Wikipedia is an ongoing
within society generally as well as in the education and busi-
challenge for the business world. Companies not only owe
ness worlds. It is for this achievement that Wikipedia’s foun-
a debt of respect to the online encyclopedia and the work
der Jimmy Wales was awarded the Leonardo – European
of its volunteers but now also promote the Wikipedia ethos
Corporate Learning Award.
within their own organizations.
All speeches and interviews held with the award winners are available on www.leonardo-award.eu.
18

19. Review
Award winner 2010: Prof. Dr. Jacques Delors –
the benchmark for future award winners
long learning“ within the UNESCO education commission
scope.
Th
Jacques Delors ensures support for the Leonardo Project
above and beyond the actual award. Because for him the effort made for knowledge and education is not only the key to
soving current problems in Europe, but also to how we want
to live in the future. He identifies with the goals of the “Leonardo – European Corporate Learning Award”. He is happy that
his educational vision is honored. And he is just as happy for
anticipated future award winners and additional educational
initiatives that will advance his initiatives and ideas.
Excerpt from Hans Dietrich Genscher´s
laudatory speech: "Knowledge is power.
Power against intransigence, narrowmindedness, against elitist arrogance,
against resistance to progress and con-
Prof. Dr. Jacques Delors
tempt of others. Lifelong learning means
President of the European Commission 1985-1994
lifelong acquisition and dissemination of knowledge – this is
Long time Chair of UNESCO Commission on Education for
the message that Jacques Delors, the great European and
the 21 Century from 1993-96 whose final report was publis-
great humanist conveys to us. It is a pioneering act to give
hed as “Learning: the Treasure within”
your award to persons who offer visions all across Europe
Honorary member of “The Club of Rome”
and thus for the whole world such as lifelong learning in every
Honorary member of “A Soul of Europe”
form, who create beacon projects, who by imparting know-
Founder and one of the presidents of the think tank
ledge and education open hearts and minds for educating
“Notre Europe”
the heart, for which there can be no more dignified society in
Laureate of the International Charlemagne Prize of Aachen
the global world. Who, ladies and gentlemen, could be more
st
worthy of receiving this award than Jacques Delors, the great
Jacques Delors was awarded for his impulses and out-
European who became a visionary for the challenge of lear-
standing performance to achieve a European educational
ning to know, to do, to live together, to be?”
vision and policy, as well as for his role as the “brain“ for „life-
19

20. Foto: Henriksen
Foto: Edvisson
The LEONARDO Advisory Board
Prof. Leif Edvinsson
„„President of “The New Club of Paris“
„„Winner of the European Award for Innovation Thought Leadership 2013
„„World’s first Chief Knowledge Officer and “Brain of the Year“ 1998
„„World’s First Professor for Intellectual Capital, University of Lund, Sweden
„„Founder and CEO of UNIC – Universal Networking Intellectual Capital AB
„„ ounder of “First Future Center“
F
Søren B. Henriksen
„„Former CEO of the Danish Chamber of Commerce
„„Lawyer at the Danish Supreme Court
„„Founder and former President of European Round Table for Business Related Services, Brussels
„„Former member of steering committee of The Danish Employers Organization
„„Former Vice President of EuroCommerce Organization, Brussels
„„Former President of EuroCommerce Employers Organization, Brussels
„„Former President of the Danish Athletics Federaton
Prof. Günter Koch
Foto: Koch
„„General Secretary of “The New Club of Paris“
„„Member of the Board of the Fraunhofer Institute FIRST in Berlin
„„Affiliated with the Vienna-based Knowledge Management Associates/Academy/Association
and its cooperation partner “execupery“
„„Former CEO of the Austrian Research Center (ARC) in Seibersdorf, today called
Austrian Institute of Technology (AIT), Austria’s largest applied research organization
„„Member of the board of the Association of the Austrian Software Industry (VÖSI)
as software engineering management expert
Markku Markkula
Foto: Markkula
„„Chairman of the Board of the Finnish Information Society Development Center TIEKE
„„ ember of the EU Committee of the Regions, CoR for 2010-2014 as member of commission for
M
Education, Youth, Culture and Research and Commission for Economic and Social Policy ECOS
„„CoR rapporteur on Digital Agenda for Europe
„„Advisor within Aalto University to Aalto Presidents
„„Former director of the Lifelong Learning Institute Dipoli of University of Technology in Helsinki
Peter Palme
Foto: Pawlowsky
Foto: Palme
„„ rganizational Learning Development Manager Feldschlösschen AG
O
„„ ormer Head Learning Development EMEA Syngenta Crop Protection AG, Switzerland
F
„„Former HR Manager at “The DOW Chemical Company“
„„Former Manager for Global Training and Learning Technology at Nestlé 2002-2007
„„Former Managing Director XWOMM GmbH
Prof. Dr. Peter Pawlowsky
„„ rofessor for Personnel Management and Leadership studies
P
„„Director at the Research Institute for Organizational Competence and Strategy (FOKUS)
at Chemnitz University of Technology
„„Co-founder and President of the Society for Knowledge Management 2001-2003
„„Director “Executive“ Master of Knowledge Management program
at Chemnitz University of Technology
20

21. The LEONARDO Advisory Board
Foto: Woyde-Köhler
Foto: Veen
Foto: Sanchez de Leon
Foto: Renaud-Coulon
Foto: Powell
Foto: Pregla
Corinna Pregla
„„Professional artistic career as classical singer and moderator
with broad experiences at the international cultural scene
„„Graduate of the international EMAA Studies (II), University of Zürich
„„Member of the Villa Vigoni, Italian-German Center of European Excellence
„„Representative of the Federal German Initiative 365 Venues in Land of Ideas,
under the patronage of the Federal President of Germany
„„Ph.d student for Cultural Management at Conservatory Weimar
„„Regual guest at Deutsche Akademie Villa Massimo in Rome
Prof. James Powell
„„Emeritus Professor of Academic Enterprise and UK Ambassador
for Social Entrepreneurship in Higher Education
„„Director of both UPBEAT Smart City Futures
„„Officer of the Most Excellent Order of the British Empire
for services for Science and Engineering Education
„„Time Higher Award winner for Leadership in Technology Transfer and Engagement 2010
„„Time Higher Award winner for Community Engagement 2004
Th
Annick Renaud-Coulon
„„Founder and Chairman of GlobalCCU, the Global Council of Corporate Universities
„„Founder and director of CUCP, the GlobalCCU social network gathering members
from 45 countries over 5 continents.
„„Worldwide Expert on Corporate Universities
„„Advisor of organisations with the design and construction of their corporate university
„„Advisory Board Member of the CLO Summit India
Diego Sanchez de Leon
„„Senior Executive at Accenture, responsible for talent organization performance
in Europe, Middle East, Africa and Latin America
„„Human Capital Leader for Spain, Portugal and Israel
„„Member of Spanish GEO Council and its advisory board
„„Chairman of the board of Accenture Human Capital Management Solutions
Prof. Dr. Wim Veen
„„Emeritus Professor for development of learning systems at University of Technology,
Faculty of Technology and Management in Delft, Netherlands
„„Consultant for educational institutions for private companies and governmental authorities
„„Member of the Dutch National eLearning Award
„„His research focuses on new concepts and strategies for ICT enhanced learning
in private companies and regular education institutions
Prof. Dagmar Woyde-Köhler
„„Executive Director of New Able
Management- und Organisations-beratung GmbH
„„Former Managing Director of EnBW Akademie GmbH
„„Chief Learning Officer 2008 for implementing a most successful strategy for further education
and for introducing Intellectual Capital Reporting for Energie Baden-Württemberg AG
„„Former Director of Human Resources at Badenwerk AG
„„Manager of “Science, Education, Youth, Art and Athletics“ department
as Ministerial Counselor for the state of Baden Württemberg
„„Member of the “Ethics Commission“, the “European Corporate Learning Forum“ and directing
“MINDKISS“ project, which opens up new ways of experiencing art, science and philosophy
21

22. The Steering Committee
Alexander R. Petsch
 ounder and CEO of HRM Research Institute and børding Messe in Mannheim, the leading organiser of
F
tradeshows for Human Resources Management, for eLearning, Online Marketing, Office Management,
Corporate Health and occupational health and safety in Switzerland, France and Germany.
Foto: Petsch
 ublisher of personal manager, the magazine for HR professionals.
P
 ounder of Germany's largest social networking portal for HR professionals, HRM.de
F
 ounder and former CEO of spring Messe Management in Mannheim
F
Günther M. Szogs
 ecretary of the Advisory Board of the Leonardo European Corporate Learning Award
S
 ounding member of The New Club of Paris
F
 ember of scientific advisory board for Innovation for the German Federal Government
M
Foto: Szogs
 ongtime expertise as head of skill- and knowledge management in major banks
L
 peaker of knowledge-experts association
S
Prof. Dr. Winfried Sommer
 o-initiator of the Professional Learning Executive Forum, for HR board members and Chief Learning
C
Officers
 ormer scientific director for congresses of HR professionals: PLE Professional Learning Europe, SeLC
F
Foto: Sommer
Swiss eLearning Conference and AeLC Austrian eLearning Conference
 o-initiator with Prof. Dr. Uwe Beck of the Learntec in Karlsruhe
C
 meritus Professor for Sociology and Political Sciences at the Universities of Landau, Mainz, Esslingen
E
and Karlsruhe
Patrons of the LEONARDO Award
 European Parliament: President Martin Schulz
 Federal Ministry of Education and Research: Minister Prof. Dr. Johanna Wanka
 The New Club of Paris: President Prof. Leif Edvinsson
 City of Bonn: Lord Major Jürgen Nimptsch
22

23. Extract of the Guest list 2013
„„ Leonardo Ambassador
| Mr. Diego Sanchez de Leon
„„ Osto Systemberatung GmbH
| Mrs. Renate Henning
„„ AWV e.V. Working Group for Economic
Administration | Mr. Giso Schütz
„„ People's Voice Media | Mrs. Teresa Williams
„„ Art Coaching International
| Mrs. Anja Puntari
„„ Leonardo Ambassador | Prof. James Powell
„„ Ashridge College | Mrs. Trudy West
„„ AWV e.V. Working Group for Economic
Administration | Dr. Ulrich Naujokat
„„ BMW Group | Mrs. Eva-Maria Börschlein
„„ Collaboration Center on Sustainable
Consumption and Production CSCP
| Dr. Nadine Pratt
„„ Leonardo Ambassador
| Mr. Soeren B. Henriksen
„„ Leonardo Ambassador | Prof. Wim Veen
„„ Leonardo Ambassador | Mrs. Corinna Pregla
„„ DASAUGE | Mrs. Bettina Fruchtmann
„„ RESEARCH In Vision | Mr. Peter Kalvelage
„„ Secretary of the Leonardo Advisory Board
| Mr. Günther M. Szogs
„„ People's Voice Media | Mrs. Sharon Copitch
„„ Sound Strategies Ltd. | Mr. Michael Spencer
„„ Leonardo Ambassador | Prof. Günter Koch
„„ Triad Berlin Projektgesellschaft mbH
| Dr. Anja Osswald
„„ TU Dortmund | Prof. Dr. Jürgen Howaldt
„„ Leonardo Ambassador
| Prof. Dr. Peter Pawlowsky
Th
„„ Leonardo Award Prize Winner Thought
Leadership | Prof. Dr. Dorothy Leonard
„„ Dr. Walter Swap
„„ Dr. Gutmann Habig
„„ ZDF / Redaktion Europa | Mrs. Susanne
Biedenkopf-Kürten
„„ University of Liechtenstein
| Prof. Dr. Stefan Güldenberg
„„ strategybuilders.eu | Mr. Sylvain Cottong
„„ Educore NL | Mr. Hank Kune
„„ World Bank Institute | Dr. Jean-Eric Aubert
„„ Zeitakademie | Dr. Lars-Peter Linke
„„ Zentrum für humane Marktwirtschaft
Salzburg | Dr. René Schmidpeter
„„ Siemens AG | Mr. Oliver Andre
„„ Software AG | Dr. Peter Dern
„„ Stadtwerke Speyer | Mr. Wolfgang Bühring
„„ Taloon Solutions – Learning and Change
Excellence | Mr. Norbert Büning
„„ Viessmann Werke GmbH Co. KG
| Dr. Stefan Hoffmann
„„ Viessmann Werke GmbH Co. KG
| Mr. Steffen Peter
„„ Bilfinger Berger/ Wissensfabrik
| Mr. Manfred Schmidt
„„ German Speakers Association e. V.
| Mr. Siegfried Haider
„„ German Speakers Association e. V.
| Mr. Andreas Buhr
„„ HLMG Hochleistungsmanagement mbH
| Mr. Michael Völker
„„ index Internet und Mediaforschung GmbH
| Mr. Jürgen Grenz
„„ Insitute for Competitive Recruitment
| Mr. Wolfgang Brickwedde
„„ spring Messe Management GmbH
| Mrs. Natascha Hoffner
„„ European Commission DG Innovation
| Mr. Bror Salmelin
„„ Accenture | Dr. Matthias Görtz
„„ Leonardo Award Prize Winner Crossing
Borders | Mr. Gary Copitch
„„ Accenture | Mr. Henry Cullen
„„ spring Messe Management GmbH
| Mr. Michael Heipel
„„ Accenture | Mr. Johannes Cruyff
„„ Tempus GmbH | Prof. Dr. Jörg Knoblauch
„„ Gesellschaft für Wissensmanagement
| Mr. Hans Georg Schnauffer
„„ Accenture | Mr. Romano Massimo
„„ City of Cologne | Mrs. Ute Dreiocker
„„ Leonardo Ambassador
| Mrs. Annick Renaud-Coulon
„„ Accenture | Mr. Geirean Marcroft
„„ Audi AG | Mrs. Christiane Nicolai
„„ Accenture PTE Ltd | Mr. Rahul Varma
„„ Audi AG | Mr. Peter Zieten
„„ Ashridge College | Prof. Dr. Klaus Eckrich
„„ Audi AG | Mr. Rainer Höfler
„„ Bank of Ireland | Mr. Eamonn Eaton
„„ Canudo GmbH | Mr. Hajo Noll
„„ Wissensfabrik –
Unternehmen für Deutschland e. V.
| Mrs. Johanna Coleman
„„ Cogneon GmbH | Mr. Simon Dückert
„„ Goethe Universität Frankfurt
| Prof. Dr. Alexander Ebner
„„ Leonardo Steering Committee
| Mr. Alexander Petsch
„„ ISL Institute of Shipping Economics and
Logistics | Prof. Dr. Hans-Dietrich Haasis
„„ jt/consult | Mr. Jürgen Theisen
„„ Jutta Rubach Partner | Mrs. Jutta Rubach
„„ Leonardo Steering Committee
| Prof. Dr. Winfried Sommer
„„ Leonardo Ambassador | Prof. Leif Edvinsson
„„ Leonardo Ambassador
| Prof. Dagmar Woyde-Köhler
„„ Leonardo Award Prize Winner Company
Transformation | Dr. Nick van Dam
„„ Lord Major of the City of Bonn
| Mr. Jürgen Nimptsch
„„ Orglab /University Duisburg-Essen
| Prof. Dr Wolfgang Stark
„„ Osto Systemberatung GmbH
| Prof. Dr. Klaus Henning
„„ Accenture | Mr. Moritz von Radowitz
„„ BNP Baribas International Retail Bank
| Mr. Xavier Durochat
„„ Delta Investments | Prof. Dr. Boris Nemsic
„„ Deutsche Bank AG | Mr. Benedikt Füssel
„„ LerNetz AG Netzwerk für elektronische
Lernmedien | Dr. Daniel Stoller-Schai
„„ Create-mediadesign GmbH
| Mr. Christoph Schmidt-Martensson
„„ Festo didactic GmbH Co. KG
| Dr. Theodor Niehaus
„„ Festo didactic GmbH Co. KG
| Dr. Daniel Boese
„„ Know How! AG | Mr. Lorenz Muck
„„ Novartis Pharma AG | Mr. Neil Anthony
„„ M.I.T. Solutions GmbH | Mr. Hans Gieringer
„„ SAP Deutschland GmbH Co. KG
| Mrs. Anke Hoberg
„„ papagei.tv GmbH
| Mr. Konstantinos Toubekis
„„ SAP Deutschland GmbH Co. KG
| Mr. Thomas Jenewein
„„ Time4You GmbH | Mrs. Beate Bruns
„„ SAP Deutschland GmbH Co. KG
| Mr. Marek Büttel
„„ TriCAT GmbH | Mr. Markus Herkersdorf
„„ SAP Deutschland GmbH Co. KG
| Mr. Lars Kirchner
„„ Mr. Martin Gillet
„„ Viwis GmbH | Mr. Georg Schranner
„„ Kids have a Dream | Anne Kjaer Riechert
„„ Atos Information Technology GmbH
| Mrs. Peggy Luckow
23

24. 5th Festive Award Ceremony of the
LEONARDO European Corporate Learning Award 2013
will take place on October 13, 2014 at 18:00 hrs
at
Guest House of the Federal Republic of Germany
Steigenberger Grandhotel Petersberg
53639 Bonn/Germany
FOR MORE INFORMATION ABOUT THE LEONARDO AWARD PLEASE CONTACT:
Mrs. Sandra Schall
Phone +49 621 40166-335
Mr. Günther M. Szogs
Prof. Dr. Winfried Sommer
HRM Research Institute GmbH
Fax +49 621 40166-402
Leonardo-Secretary
Steering Committee
Rheinkaistr. 2
info@leonardo-award.eu
Phone +49 6174 619087
Phone +49 6232 83602
68159 Mannheim
www.leonardo-award.eu
g.szogs@leonardo-award.eu
w.sommer@leonardo-award.eu
Members of the Leonardo Corporate Network:
member of bit group
www.leonardo-award.eu
editors in charge: Günther M. Szogs, Sandra Schall
photos: HRM Research Institute – Pfluegl | design: Ines RIchter
© Steinberger Grandhotel Petersberg