Disrupt or Decay: 5 Natural Forces Shaping Your Brand We all see the changes. Internal and external forces pushing and pulling on brands. We see the disintegration of the old ways of doing business – but also the emergence of new ways that encourage collaboration, transparency and deeper connections. As market forces and societal trends shape brands, business leaders have a tremendous opportunity to harness these trends rather than just respond to them. In this free webinar, Brand Strategist and author Justin Foster will provide his insights on 5 emerging business trends that are shaping the future of your brand – including your personal brand – and the 5 competencies necessary to harness these trends. Relevant to senior executives, marketing teams and entrepreneurs, Justin will share his thoughts on: - The convergence of leadership, culture and innovation - How Social Business impacts every area of business - The rise of “Rebellious Traditionalists” - The 5 competencies required for modern branding - How to leverage your personal brand to elevate your company brand Justin’s thought-provoking presentation is a conversation catalyst for you and your team – and a great way to kick off Q2!

1. DISRUPT OR DECAY?
5 NATURAL FORCES SHAPING YOUR BRAND
Presented by Justin Foster

2. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
INSIDE EVERY BRAND IS A TRUTH
WAITING TO BE AMPLIFIED.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

3. PRESSURES
OLD AND NEW

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OPT-IN
OR
OPT-OUT.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

5. MMMM… BACON!

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7. WHAT BRANDS DO YOU ADMIRE?

8. 5 NATURAL FORCES

9. SOCIAL IS ALWAYS ON
TREND #1

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AMPLIFIED EXPERIENCES.
AMPLIFIED EMOTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

11. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DON’T BE A JERK.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

12. WHAT IS A NEW BEHAVIOR
FROM THIS TREND?

13. EVERYTHING IS ART
TREND #2

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LAW OF ATTRACTION.
MIRRORING VALUES.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

15. BEAUTY + FUNCTION

16. WHERE IS THE ART
IN YOUR BRAND?

17. MILLENNIALS ARE NOW
TREND #3

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HIGHLY INDIVIDUALISTIC.
HIGHLY SOCIAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

19. PURSUERS
OF HAPPINESS, MEANING, CONNECTIONS.

20. HOW IS THIS GENERATION
DIFFERENT AS LEADERS?

21. INNOVATORS ARE EVERYWHERE
TREND #4

22. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DIFFERENT = CULTURE.
DIFFERENT = VISUAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

23. BREAK THINGS

24. WHAT ARE YOU DOING THAT’S
ATTRACTIVE TO INNOVATORS?

25. HUMANIZATION OF EXPERIENCES
TREND #5

26. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EMOTIONAL CONNECTION.
VISUAL CONNECTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

27. EVERYTHING HAS U.I.

28. WHAT ARE PEOPLE SAYING
ABOUT THE EXPERIENCE?

29. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
FOSTER’S 5 COMPETENCIES
OF MODERN BRANDING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay

30. BELIEF-BASED MESSAGE

31. LAW OF ATTRACTION

32. Created with Haiku Deck
REPEATABLE DIFFERENTIATION

33. LEADER MODELING

34. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
AMPLIFICATION SYSTEMS

35. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
We believe if you want to change your business,
change the conversation.
Leaders of Social Brands co-create value with employees and customers by
leading conversations. Are you participating in these conversations?
Let’s keep the conversation going.
@fassforward
@fosterthinking
For more on Social + Business
contact Maria Zorzos, our Chief Growth Officer:
maria@fassforward.com
914-738-7200
fassforward.com