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DISRUPT OR DECAY?
5 NATURAL FORCES SHAPING YOUR BRAND
Presented by Justin Foster
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
INSIDE EVERY BRAND IS A TRUTH
WAITING TO BE AMPLIFIED.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PRESSURES
OLD AND NEW
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
OPT-IN
OR
OPT-OUT.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
MMMM… BACON!
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT BRANDS DO YOU ADMIRE?
5 NATURAL FORCES
SOCIAL IS ALWAYS ON
TREND #1
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
AMPLIFIED EXPERIENCES.
AMPLIFIED EMOTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DON’T BE A JERK.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT IS A NEW BEHAVIOR
FROM THIS TREND?
EVERYTHING IS ART
TREND #2
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
LAW OF ATTRACTION.
MIRRORING VALUES.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BEAUTY + FUNCTION
WHERE IS THE ART
IN YOUR BRAND?
MILLENNIALS ARE NOW
TREND #3
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
HIGHLY INDIVIDUALISTIC.
HIGHLY SOCIAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PURSUERS
OF HAPPINESS, MEANING, CONNECTIONS.
HOW IS THIS GENERATION
DIFFERENT AS LEADERS?
INNOVATORS ARE EVERYWHERE
TREND #4
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DIFFERENT = CULTURE.
DIFFERENT = VISUAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BREAK THINGS
WHAT ARE YOU DOING THAT’S
ATTRACTIVE TO INNOVATORS?
HUMANIZATION OF EXPERIENCES
TREND #5
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EMOTIONAL CONNECTION.
VISUAL CONNECTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EVERYTHING HAS U.I.
WHAT ARE PEOPLE SAYING
ABOUT THE EXPERIENCE?
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
FOSTER’S 5 COMPETENCIES
OF MODERN BRANDING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BELIEF-BASED MESSAGE
LAW OF ATTRACTION
Created with Haiku Deck
REPEATABLE DIFFERENTIATION
LEADER MODELING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
AMPLIFICATION SYSTEMS
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
We believe if you want to change your business,
change the conversation.
Leaders of Social Brands co-create value with employees and customers by
leading conversations. Are you participating in these conversations?
Let’s keep the conversation going.
@fassforward
@fosterthinking
For more on Social + Business
contact Maria Zorzos, our Chief Growth Officer:
maria@fassforward.com
914-738-7200
fassforward.com

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