Survey about the Apple's iPad top 10 games over Q4 2010 and comparison with Q3 2010

1. TOP 10 iPad games survey
Q4 2010
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Prestation en game design et en gestion de projet

2. As Apple doesn’t officially announce public data otherwise than
throught iTunes top 10, all data included to the document can differ
from reality
DISCLAIMER
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3. Table of content
Global overview on Apple’s iPad
Games
Prices
Ranking
Categories
Conclusion
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4. Informations about the hardware and softwares especially games
GLOBAL OVERVIEW ON
APPLE’S IPAD
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5. Global overview on Apple’s iPad
Hardware
1st version in July 2010
A new one each year
Over 5 millions iPad worldwide
• 4,188 millions over the 1st launch quarter (source, Oct. 2010)
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6. Global overview on Apple’s iPad
Software
250,000 paid app. (source, Féb,2011)
Average sales : 11,500 total units
10% of softwares sells over 100,000 units
56% of softwares sells less or equal than
10,000 units (source, May 2010)
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7. Global overview on Apple’s iPad
Games
1st category of software (source, Féb,2011)
About 62,500 games (source, Féb,2011)
• 64% paid games
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8. Racing Dice
RPG Casino Music 1% 1%
2% 2% 1%
Word
Card 2%
2% Puzzle
14%
Sports
3%
Trivia
4%
Action
12%
Simulation
4%
Adventure
5%
Board Arcade
5% 11%
Strategy
5%
Kids
Educational
10%
7%
Family
8%
AppStore games categories
According to the number of games (paid or free) in the category
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9. Games in the top 10 and their evolution during Q4
GAMES
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10. Week1 Week2 Week3 Week4
#
Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/-
1 Skee-Ball HD 2 Cut the Rope HD 5 Angry Birds Halloween HDNew Angry Birds Halloween HD 0
2 Angry Birds HD -1 Angry Birds HD 0 Cut the Rope HD -1 Plants vs. Zombies HD 5
3 The Treasures of Montezuma HD -1 Skee-Ball HD -2 Angry Birds HD -1 Cut the Rope HD -1
4 Doodle Fit New Words With Friends HD New Reckless Racing HD New Reckless Racing HD 0
5 Osmos for iPad New Scrabble for iPad 3 Scrabble for iPad 0 Angry Birds HD -2
6 Cut the Rope HD New Natalie Brooks: The Treasures of the L ost Kingdom HD New Words With Friends HD -2 Little Things New
7 Scrabble for iPad -3 Land Air Sea Warfare HD New Plants vs. Zombies HD New Casino for iPad New
8 Robot Unicorn Attack HD New YummyBurge rs for i Pa d New Real Solitaire for iPad New Scrabble for iPad -3
9 Pinball HD -4 Pinball HD 0 Fruit Ninja HD New Battle for Wesnoth HD New
10 Plants vs. Zombies HD -2 Blue Defense: Second Wave! New Across Age HD New Real Solitaire for iPad -2
Top 10 over October 2010
Per units sold
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11. # Week1 Week2 Week3 Week4
Title Title
Rank +/- Title
Rank +/- Rank +/- Title Rank
1 Let’s Golf HD New Magic Fiddle New RAGE HD New Scrabble for iPad 7
2 Angry Birds Halloween HD -1 Angry Birds HD 2 GT Racing: Motor Academy HD New RAGE HD -1
3 Cut the Rope HD 0 Cut the Rope HD 0 Angry Birds HD -2 Angry Birds HD -1
4 Angry Birds HD -3 UNO HD New Magic Fiddle -3 Trucks and Skulls HD New
5 Ragdoll Blaster 2 HD New Angry Birds Halloween HD -3 Cut the Rope HD -2 Lego Harry Potter New
6 Boggle for iPad New Fruit Ninja HD New Jaws HD New Cut the Rope HD -1
7 Scrabble for iPad 1 Scrabble for iPad 0 Robokill: Rescue Titan Prime New Let’s Golf! 2 HD New
8 NFL 2011 HD New Modern Combat 2: Black Pegasus New Scrabble for iPad -1 The Settlers HD New
9 Reckless Racing HD -5 Medieval HD New Angry Birds Halloween HD -4 Splinter Cell Conviction HD New
10 Age of Zombies New Treasure Seekers: Visions of Gold HD New Spider-Man: Total Mayhem HD New Reckless Racing HD New
Top 10 over November 2010
Per units sold
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12. Week 1 Week 2 Week 4
# Title Rank +/- Title Title
Rank +/- Rank +/-
1 Angry Birds Seasons HD New Infinity Blade New Scrabble for iPad 7
2 Angry Birds HD 1 Angry Birds Seasons HD -1 Need for Speed: Hot Pursuit for iPad New
3 Fruit Ninja HD New Angry Birds HD -1 Madden NFL 11 for iPad New
4 Cut the Rope HD 2 Monopoly for iPad New Tetris for iPad New
5 Rock Band Reloaded for iPad New Cut the Rope HD -1 Angry Birds Seasons HD -3
6 Scrabble for iPad -5 Fruit Ninja HD -3 Angry Birds HD -3
7 Time Geeks: Find All! HD New Osmos for iPad New SimCity Deluxe for iPad New
8 RAGE HD -6 Scrabble for iPad -2 Fruit Ninja HD -2
9 Lego Harry Potter -4 Jenga HD New Jenga HD 0
10 Pictureka! for iPad New Pictureka! for iPad 0 Monopoly for iPad -6
Top 10 over December 2010
Per units sold
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13. Evolution of the prices during Q4 and comparison with Q4 2009
PRICES
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14. $6
$5
$4
$3
$2
$1
$0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
October November December
Average price over Q4 2010
Calculed with the price of the games in the top 10
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15. 1 1 1 1
2 2 2 2 2 2
1 1 3 1
12,99$
1 1 1 1
Number of games
9,99$
2
7,99$
3 3 1 5
2 4 6,99$
3 1 3 5 5,99$
4,99$
3 1
2 2,99$
1 3 7 1,99$
4 2 0,99$
3 3 1
2 4
3 3
2 2 2
1 1 1 1
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
October November December
Price categories over Q4 2010
According to the number of games of the appropriate price category
Selected price categories are those appearing in the top 10.
Others price categories exist.
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16. $7
$6
$5
$4
Q3
Q4
$3
$2
$1
$0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Average price over Q3 and Q4 2010
Calculed with the price of the games in the top 10
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17. Q3
Number of gmes 12,99$
1 1 1
3
2 2 2 2 2
3
9,99$
2 4
2
3 3 1 7,99$
2 4
3
2 1
5 3 6,99$
2 2 2 2
3
2
4
1 1
2
1 3
2
1 5,99$
1 1
2 2 4,99$
3 3 1 3
2 2 2 2
1 1 1 1
2,99$
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
1,99$
July August September
Q4
12,99$
Number of games
2 2 2 2 1 2 1 1 1 2 9,99$
1 1 3 1
2 1 1 1 1 7,99$
2 4 3 3 1 5
3 1 3 5 6,99$
3 1 2
4 1 2 3 7 5,99$
3 2 4 3 1
3 3 2 2 2 4,99$
1 1 1 1
2,99$
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
1,99$
October November December
Top 10 price repartion across Q3 and Q4 2010
Selected price categories are those appearing in the top 10.
Others price categories exist.
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18. PRICES
To summarize
Global prices decline
Increase of lowest and middle price
categories
Games with intermediate price don’t stay
long in top 10
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19. Evolution of the game categories during Q4 and comparison with
Q3 2010
RANKING
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20. 7
6
5
Number of games
4 New
Up
Down
3
Back
Equal
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
October November December
Evolution of the game ranking across Q4
According to the number of games of the appropriate category of
rank evolution
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21. 8
7
6
5
Number of games
4 Q4
Q3
3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category "New"
According to the number of games of the appropriate category of
rank evolution
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22. 3,5
3
2,5
Number of games
2
Q4
Q3
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category "Up"
According to the number of games of the appropriate category of
rank evolution
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23. 6
5
4
Number of games
3 Q4
Q3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category "Down"
According to the number of games of the appropriate category of
rank evolution
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24. 4,5
4
3,5
3
Number of games
2,5
Q4
2 Q3
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category "Equal"
According to the number of games of the appropriate category of
rank evolution
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25. RANKING
To summarize
More substantial changes
Short lifespan unless well-known games
Influence of key dates and holidays
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26. Evolution of the game categories during Q4 and comparison with
Q4 2009
CATEGORIES
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27. October November December
Music Card Music
Casino 5% 3% 3%
RPG 3% Strategy Strategy
5% Card 5% 3% Board
5%
7%
Puzzle Puzzle
Strategy 32% Word Word
35% 10%
10% 13% Puzzle
44%
Word
15%
Action Action
22% 23%
Action Arcade
8% 17% Sport Arcade
15% 2% Sport
7%
Sport Arcade
5% 3%
Game categories in Q4 2010
According to the number of games in the category
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28. Q3
Others
Strategy
Number of games
1 1 1 1 1 1
2 1
2 1
2 2 2
1
2 2 2 Word
1 1 1 1 1
2
1
2
1 1 2 2
1 Trivia
1 3 3 1
2 4 2 4 2
Action
2 2 2
1 1
4 2 Sport
3 1 1 1 1 3
2 2
1 3 1 Arcade
2 2 2
1 1 1 1 1 1 1
Puzzle
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Q4
Others
Strategy
Number of games
1 1 1 1 1 1 1
2 2 2
1
2
3 1 1 1 1 1
1 1 1 1 Word
2
1 1 1 3 3 1 Trivia
4 2 4
1 3 1
2 2 Action
3 1 1 1
2
1 1 1
5 Sport
4 4 4 4 4
3 3 3 3 3 Arcade
Puzzle
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Game categories over Q3 and Q4 2010
According to the number of games of the appropriate category
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29. 6
5
4
Number of games
3 Q4
Q3
2
1
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category « Puzzle »
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30. 4,5
4
3,5
3
Number of games
2,5
Q3
2 Q4
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category « Arcade »
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31. 4,5
4
3,5
3
Number of games
2,5
Q3
2 Q4
1,5
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category « Action »
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32. 2,5
2
Number of games
1,5
Q3
Q4
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of the category « Word »
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33. 2,5
2
Number of games
1,5
Q3
Q4
1
0,5
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4
Focus on the evolution of category « Strategy »
Categories comparison
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34. CATEGORIES
To summarize
4 main categories : puzzle, action, strategy,
word
Great loss for puzzle
“Strategy” & “word” always in the trend
Extinction of “arcade”
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35. CONCLUSION
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36. Conclusion
Strong and steady decline in prices
Top 10 binary : to be or not to be in
Influence of key dates
Influence of license
Mature audience
Long-term games
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37. Website: www.pourlejeu.com
Contact: contact@pourlejeu.com
POUR LE JEU
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