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How to Use Social Media for Your Small Business [Infographic]
HOW TO USE
FOR SMALL BUSINESS
Build a Credible Reputation
Want to be seen as an authority in your industry? Social
media can help you establish a name and reputation for
your small business.
Share relevant content
Engage in conversation
Leverage marketing collateral
Attract Potential Clients
To stand out, you must combine strategy with creativity.
Use sites like Facebook, Twitter, LinkedIn, Instagram,
Google Plus and Live Streaming Video (Periscope,
Meerkat, Facebook Live) to:
Tell your story - what brought you to where you
Share your differentiators - what sets you apart?
Encourage interaction - ask questions through text
Solve problems - what are the top problems of your
audience and how can you provide the solution?
Repurpose Top Content
Use blog posts, past newsletters and other marketing
collateral to repurpose across social media. This will
raise awareness and consequently, send interested
readers over to your website.
Ideas to Repurpose Your Content:
Spotlight an Event on Social Media
Provide a Video Tip Series
Create a Podcast
Live Stream on Periscope, Meerkat or Facebook
Make a Pinterest Board with FAQs
Connect With Like-Minded
In the online world, relationships are everything and that
includes your peers.
Join LinkedIn Groups, Google Plus Communities and
Blog Tribes to connect with others talking about and
sharing similar content to your own.
Make Your Time and Money
Create a solid social media strategy to streamline your
efforts and simplify your daily to-do’s.
Stop wasting time and money on one-off tactics and get
clear on why you’re using social media. Once you know
your why, it’s much easier to understand the how.
Diversify Your Marketing
Don’t box yourself into a corner with social media.
Spread your wings. Try something new and determine
what works best for your business.
Mix social media with online advertising and PR efforts to
expand your business business beyond traditional
Drive Trafﬁc to Your
Do keyword research and understand what terms and
phrases your market is researching. Use those keywords
to carefully craft content based on the intent of your
The higher quality your content, the more conversational
your business, the greater the chance for capturing
potential client attention.
Use the Right Tools
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