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HOW TO USE SOCIAL MEDIA FOR SMALL BUSINESS Build a Credible Reputation Want to be seen as an authority in your industry? S...
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How to Use Social Media for Your Small Business [Infographic]

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Want to use social media for your small business, but struggling to gain traction?

Wondering how to jumpstart your efforts, but not sure where to begin?

It can be confusing.

In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don't have the bandwidth, resources, time, money or energy.

And we get it. As a small business, running the day to day can leave you feeling stretched thin.

Add to that the overwhelm of marketing your business and you have the makings of a meltdown.

But here's the upside. Using social media for your small business isn't rocket science. In fact, it's pretty simple once you know a few insider secrets.

We had the opportunity to sit down with Peg Fitzpatrick to get her top tips for how small businesses can make social media work.

Peg is the co-author of Art of Social Media and works daily with Guy Kawasaki. Between her booming business and Guy's, she manages a whopping 13 million followers.

Holy wow, right? Peg knows her stuff and she came ready to share her top tips.

If you’re ready to make social media work for your small business, check out our infographic.

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How to Use Social Media for Your Small Business [Infographic]

  1. 1. HOW TO USE SOCIAL MEDIA FOR SMALL BUSINESS Build a Credible Reputation Want to be seen as an authority in your industry? Social media can help you establish a name and reputation for your small business. Share relevant content Engage in conversation Leverage marketing collateral Attract Potential Clients To stand out, you must combine strategy with creativity. Use sites like Facebook, Twitter, LinkedIn, Instagram, Google Plus and Live Streaming Video (Periscope, Meerkat, Facebook Live) to: Tell your story - what brought you to where you are? Share your differentiators - what sets you apart? Encourage interaction - ask questions through text and visuals. Solve problems - what are the top problems of your audience and how can you provide the solution? Repurpose Top Content Use blog posts, past newsletters and other marketing collateral to repurpose across social media. This will raise awareness and consequently, send interested readers over to your website. Ideas to Repurpose Your Content: Spotlight an Event on Social Media Provide a Video Tip Series Create a Podcast Live Stream on Periscope, Meerkat or Facebook Live Video Make a Pinterest Board with FAQs Connect With Like-Minded Business Professionals In the online world, relationships are everything and that includes your peers. Join LinkedIn Groups, Google Plus Communities and Blog Tribes to connect with others talking about and sharing similar content to your own. Make Your Time and Money Count Create a solid social media strategy to streamline your efforts and simplify your daily to-do’s. Stop wasting time and money on one-off tactics and get clear on why you’re using social media. Once you know your why, it’s much easier to understand the how. Diversify Your Marketing Efforts Don’t box yourself into a corner with social media. Spread your wings. Try something new and determine what works best for your business. Mix social media with online advertising and PR efforts to expand your business business beyond traditional limitations. Drive Traffic to Your Website/Blog Do keyword research and understand what terms and phrases your market is researching. Use those keywords to carefully craft content based on the intent of your audience. The higher quality your content, the more conversational your business, the greater the chance for capturing potential client attention. Use the Right Tools www.postplanner.com http://pegfitzpatrick.com/7-ways-social-media-supports-small-business/ FIND PLAN POST Trello Evernote Post Planner Sprout Social Relay Canva BROUGHT TO YOU BY: COURTESY OF:

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