1.
Rebekah Radice Mike Allton, The Social Media Hat
@RebekahRadice @mike_allton
#VIRALWEBINAR

2.
YOU’RE IN THE RIGHT PLACE
IF YOU WANT TO LEARN...
• How to Promote Your Content for
Maximum Exposure
• How to Choose the Right Channels
for Social Promotion
• Get the Most Out of Each Piece of
Content
• How to Optimize Your Content

3.
PLUS, Stick Around Until the End...
For a FREE
surprise and
an offer you
can’t refuse!

4.
Howdotopbloggersconsistentlydrivetrafficto
1.Social Media (94%)
2.SEO (50.8%)
3.Email (34.5%)
Theirposts

5.
1.BeginWiththeEndinMindA well thought-out plan before you write your post will save you tons of time in the future.

6.
Awellthought-outplanbeforeyou
writeyourpostwillsaveyoutons
oftimeinthefuture.

7.
Preparation:
Makesurethatyourblog,andeach
individualarticle,isideallysuited
tobepromotedandshared.

8.
SocialMedia:
Understandtheprinciplesbehind
socialnetworkingandhowthat
appliestoblogpromotion,aswell
asthetoolsandplatforms
involved.

9.
Email:
Developanengagedsubscriber
communitywhoremainsinterestedin
readingyourlatestarticles.

10.
Monitoring&Optimization:
Payattentiontothelong-termperformance
ofindividualarticlesandlookfor
opportunitiestoimproveandleveragethat
performance.

11.
Whattoconsiderbeforewritingablogpost:
Whatplatformsyou’llbeusingtopromote
yourblogpost
Whatimagesizesyou’llneedtopromoteyour
blog
Writingashorttexttoserveastheblog
summary
Determinewhattoolsyouwillusetopromote
thepost

12.
2.RepublishBlogPostsSyndicating your previously published content is a good idea if your main goal is maximum coverage, and
not ranking or indexation.

13.
Whenpublishingtocontentsyndication
sites,it’sagoodideatolinktothe
originallypublishedpost.

14.
Publishto:
Linkedin
Medium
TRIBERR
FacebookNotes

15.
BEWARE!
Knowtheaudienceandexpectations.
e.g.LinkedInexpectsnew,original
content.

16.
Themajorityofyourpostsshouldbe
unique.

17.
Experiment!
StartwithLinkedInforsyndication
toseeallofpostsside-by-sideand
gaugeengagement.

18.
BestPractices:
Includelinkstoyourownsiteandarticles
AddUTMparameterswithinashortenedlink
so youcanclearlytracktraffic
Publishdifferenttypesofcontenttogeta
bettersenseofwhat’sworking
SetupaGoogleSheettocompareperformance
acrossallplatformssimultaneously

19.
3.CreateaStrategicPostingSchedule

20.
Post2typesofcontent:
Engagingposts
Linkstoyourwebsite
Ifyouwantyourblogpoststogetseenyouhavetosharethem
alongsideengagingcontent

21.
Engagingposts
Textupdates(questions,fill-in-the-
blanks,etc.),photos(memes,caption
contests,etc.),and3rd-partylinks.

22.
Linkstoyourwebsite
Yourblogpostsandothertypesof
contentfromyoursite,suchas
infographics,ebooks,landingpages
forproducts,promotionalvideos,etc.

23.
IMPORTANT!
ShareanImagefirstandincludethe
linktoyourcontentinthe
description.
Thekeyistostartyourpostwithan
imagefirst-youdon’twanttoshare
alinkpreview.

24.
4.InfluencerOutreach
Influencers are one of the most powerful marketing
weapon you’ll ever wield.

25.
Byjoiningforceswithaninfluencer,
someonewithsimilargoaltoyours,
yougaintheirreach,whichyoucan
leveragetopromoteyourblogpost.

26.
Tip1:Findinfluencerswhohavethe
rightbalanceofreachandengagement
Tip2:Runareferralandaffiliate
program
Tip3:Offerincentivesandrewards

27.
5.PaidPromotion

28.
FacebookAds
Agreatwaytogetyourpostin
frontofahugeaudience

29.
Thekeyistotargetthe
rightusers

30.
Targetspecificinterests
Targetinterestsrelatedtoyour
industry/blogtopic,soyouradgets
seenbythosewhoaremostinterested
inyourcontent.

31.
6.NetworkSpecificPromotion

32.
TwitterCards
WithTwitterCards,youcanattachrich
photos,videosandmediaexperienceto
Tweetsanddrivetraffictoyourwebsite.
AddafewlinesofHTMLtoyourwebpage,and
userswhoTweetlinkstoyourcontentwill
havea“Card”addedtotheTweet

33.
PinterestArticleCards
Candramaticallyimprovetheinterestand
click-throughrateonyourarticlepins.
TheArticleCardsonPinterestincludethe
Title,author'sname,descriptionandstory
link,rightonthepin.

34.
ClickToTweet(CTT)
Embedacall-to-tweetinyourblogpostand
makeiteasierforthereadertoshareyour
blogonTwitter.

35.
InstagramStories
Instagram’ssnapchat-likefeaturecanbe
leveragedtohighlightyourblogpostfor
24h.
Shareaphotoorvideototeaseyourblog
post.

36.
7.KnowYourTools

37.
AgoraPulse
Broadcastandscheduleblogshares
Monitorresultsandlisteninonthe
conversationaroundyourblog

38.
PostPlanner
Scheduleoutyourblogposttopostatthe
optimaltime
Settheposttorecycletokeepitreposting
UsePostPlannertofindotherengaging
contenttomixinwithyourblogposts

39.
SimplyMeasured
Getacompletesocialanalysisofhow
yourpostsaredoing

40.
8.PlanAheadSyndicating your previously published content is a good idea if your main goal is maximum coverage, and
not ranking or indexation.

41.
PromotionshouldcontinueinG+
communities,Facebookgroups,
LinkedIngroups.

42.
Sharetocommunities:
FacebookGroups
G+Communities
LinkedInGroups

43.
SharepoststoGroupsthatyou’rea
memberof,butonlyiftheposttopic
relatestotheGrouptopic.

44.
IFsharinglinksispermissiblebytheGroup
Makesurethatyou'resharingcontent
appropriateforeachGroup
Tweakyourintroductiontocustomizefor
eachplatform
Askaquestionorstartadebate

45.
OtherPlacestoShare
• StumbleUpon
• BizSugar
• BlogEngage
• TribePro
• GrowthHackers.com
• Inbound.org
• SocialBuzzClub.com
• JustRetweet
• EmpireAvenue

46.
9.UseLiveStreamingPromote your new blog post and discuss a few key takeaways.

47.
Connectwithviewersafterthe
shootingisover.

48.
Sharevideotoothersocialnetworks
andembedintheblogpost.

49.
10.GETINTERACTIVEFind time to interact with your audience and build relationships with your readers, customers, and colleagues.

50.
Letyourreadersfeelagenuinepersonal
connectionwithyourbrand.

51.
ACTIONPLAN:
1. BEGINWITHTHEENDINMIND
2. PUTAPROMOTIONALSTRATEGY
INPLACE
3. FINDTHERIGHTTOOLS
4. AUTOMATEWHATYOUCAN

52.
Find plan post