During our #ViralChat with Sue Zimmerman, we sparked a lot of conversation with 1661 tweets, 3.6 million reach and 84 million impressions. Here are just a few of the takeaways: - Post at least once daily on your Instagram account - Build trust with your customers and clients via Instagram - Humanize your brand via Instagram... let personality shine - Show people how to use your product (rather than try to sell them on the product) - Develop a well-considered Instagram theme for your account

1. VIRALCHAT#VIRALCHAT
WITHHOST
@POSTPLANNER
ANDSPECIALGUESTTHEINSTAGRAMEXPERT
@SUEBZIMMERMAN
THURSDAY,JUNE18,2015
HOWTOGROWYOURBUSINESSWITH
INSTAGRAM
WHYDOYOUTHINK#INSTAGRAMISSO
POPULARTHESEDAYS?
WHATDEFINESA#INSTASUCCESSFULBRAND
ORBUSINESSONINSTAGRAM?
WHATARESOMEWAYSBUSINESSESCANGET
FOLLOWERSONINSTAGRAM?
DOYOUHAVEATHEMEFORYOUR
INSTAGRAM?HOW/WHATWOULDYOU
DESCRIBEIT?
WHATKINDOFCONTENTISEFFECTIVEFOR
BUSINESSESTOSHAREONINSTAGRAM?
HOWOFTENSHOULDBUSINESSESPOST
CONTENTONINSTAGRAMANDWHY?
#Instagram is a place to humanize your brand and build trust.
http://bit.ly/AskSueB
Accounts that entertain educate engage and connect to you emotionally.
@creativelive @thedrybar @sgsrawkstar
Authentically grow #Instagram followers via strong hashtags strategy &
collaborating w/ brands who align with your values
I have many themes bc I have 6 accts but my reoccurring theme is my high
energy fun w/ a nautical vibe
Post 2-3 x a day on my personal account @suebzimmerman & 1 day a day
on @theinstagramexpert build trust and stay top of mind.
Often but not often enough to be spamming. One to two times a day I
would say is good.
If you have great content post often.
Business need to humanize their brand show behind the scenes, celebrate
employees, give a sneak peak
Content that tells the brand story is what people want to see. Storytelling is
where it’s at!
My theme is to serve as a heavy daily dose of inspiration to my very young,
entrepreneurial audience. Quotes, lifestyle, etc
Instagram is popular because it’s so visual. We want to “see it to believe it”
when it comes to a lot of brands, restaurants.
Instagram is so real time -- you have the ability to share what’s happening
NOW. Other side -- people like to live vicariously.
#Instasuccess is when your brand communicates with the audience
through visuals (which are more personalised).
An insta-successful brand is consistent. Instead of promoting, they SHOW
you the value of their product/services.
The content that shows your brand has a personality and connects to the
regular person. Keep them involved they’re your brand.
The theme every IG account should have. Sharing useful, fun, entertaining,
and relevant content that users can enjoy!
Brands Can Grow Their Accounts By Building Advocates & Non Self
Serving Content That Adds Value. Grow Through.
Teach your staff & followers to tag you in their shared IG photos.
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
Gema Díaz #viralchat
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Rachel Moore #viralchat
Mike Gonzalez #viralchat
Nycole Hampton #viralchat
LUCYrk #viralchat
Hipster Mumbles #viralchat
Aaron Lee #viralchat
Jeff Higgins #viralchat
#VIRALCHATBYTHENUMBERS
1661
TWEETS
3.6M
REACH
84.8M
IMPRESSIONS
www.postplanner.com twitter.com/viralchat
@VIRALCHAT