Digital advertising veteran Tim Armstrong thinks Facebook’s rebranding to Meta Platforms was “number one in the best marketing jiujitsu moves of the last 200 years.” But while he thinks there is a big opportunity in the metaverse long term, he is more upbeat about the near-term opportunity of what he calls the “Earthverse”—reaching consumers in the real world.

1. 14/12/21, 6:09 PM
Former AOL CEO Tim Armstrong Says the ‘Earthverse’ Matters More Now Than the Metaverse — The Information
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Former AOL CEO Tim Armstrong
Says the ‘Earthverse’ Matters More
Now Than the Metaverse
Dec. 14, 2021 9:02 AM PST 5 minutes ago
Digital advertising veteran Tim Armstrong thinks Facebook’s rebranding to
Meta Platforms was “number one in the best marketing jiujitsu moves of
the last 200 years.” But while he thinks there is a big opportunity in the
metaverse long term, he is more upbeat about the near-term opportunity
of what he calls the “Earthverse”—reaching consumers in the real world.
“People don’t go on vacation on their phones. They don’t swim on their
phones. They don’t marry on their phones. They don’t marry their 3D
goggles. Maybe someday and again in the future, the metaverse story will
eclipse the human story, but I think that’s a long time away,” Armstrong
said in an interview with The Information.
The Takeaway
• Armstrong says platforms will have to shift economics to benefit
influencers
• He shared skepticism on Metaverse in short term
• Armstrong advises workers to go back to office
Jessica Toonkel is a New York-based reporter for The Information
covering media and how the industry is being disrupted by technology.
Before that, she spent seven years at Reuters covering a range of topics
including media, mergers and acquisitions and financial services. She can
be found on Twitter @jtoonkel.