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ENGAGE THE CROWDWie Schweizer Unternehmen mit Erfolg aufdas Social Business setzen können.Freitag, 7. Juni 2013 1
Kernfragen• Welches Business-Potential steckt in SocialMedia?• Wie nutzen Schweizer Unternehmen bereitserfolgreich Social ...
Neue Schweizer Social Media WelleFreitag, 7. Juni 2013 3Quelle: Google
Etabliert? Keinesfalls.Freitag, 7. Juni 2013 4GestützteBekanntheit in derGesamtbevölkerungGruppe mit derhöchstenBekannthei...
Wo bleibt der ROI?Freitag, 7. Juni 2013 5Quelle: Google
Freitag, 7. Juni 2013 61% gestalten9% kommentieren90% schauen zuQuelle: Eigene Darstellung / Jakob Nielsen
Engaged customers spend moreFreitag, 7. Juni 2013 7Quelle: Bain & Company020406080100120140Promotoren Passive DetraktorenD...
Erfolgsfaktoren – how to engage?Freitag, 7. Juni 2013 8Quelle: Eigene Darstellung
1. Das Marketing redaktionell verstehenFreitag, 7. Juni 2013 9Quelle: Wikipedia
Ein GartencenterFreitag, 7. Juni 2013 10Quelle: Facebook
Der RedaktionsplanFreitag, 7. Juni 2013 11Quelle: Basler Versicherung
2. Make a techi friendFreitag, 7. Juni 2013 12Quelle: Privat
Ein Bäcker, der twittertFreitag, 7. Juni 2013 13Quelle: bakertweet.com
Pflanzen, die zu trocken sind, twitternFreitag, 7. Juni 2013 14Quelle: botanicalls.com
3. Channel PlanningFreitag, 7. Juni 2013 15InhaltePaidMediaEarnedMediaOwnedMedia
Freitag, 7. Juni 2013 16BoughtMediaOwnedMediaEarnedMediaQuelle: On
Freitag, 7. Juni 2013 17BoughtMediaOwnedMediaEarnedMediaQuelle: Basler Versicherung
4. Make the crowd work for youFreitag, 7. Juni 2013 18Quelle: Eigene Darstellung
Freitag, 7. Juni 2013 19Quelle: Jovoto
Freitag, 7. Juni 2013 20Annabelledesignspotter.comTrend and StyleW&VLand der Erfinder
Freitag, 7. Juni 2013 21Quelle: Migipedia
Freitag, 7. Juni 2013 22Quelle: Spiegel Online
AusblickFreitag, 7. Juni 2013 23Social Media ist nur ein Kapitel im Buch derfortschreitendenden Digitalisierung.Das vorang...
Freitag, 7. Juni 2013 24@fpoppenh
Freitag, 7. Juni 2013 25WWW.STRATEGIEPARTNER.CH
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Engage the crowd - Social Media in der Schweiz

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Vortrag zum Thema "Wie CH-Unternehmen Social Media nutzen können".

Publicada em: Negócios
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Engage the crowd - Social Media in der Schweiz

  1. 1. ENGAGE THE CROWDWie Schweizer Unternehmen mit Erfolg aufdas Social Business setzen können.Freitag, 7. Juni 2013 1
  2. 2. Kernfragen• Welches Business-Potential steckt in SocialMedia?• Wie nutzen Schweizer Unternehmen bereitserfolgreich Social Media?• Was sind die Erfolgsfaktoren für die Entwicklungvon Social Media Massnahmen?Freitag, 7. Juni 2013 2
  3. 3. Neue Schweizer Social Media WelleFreitag, 7. Juni 2013 3Quelle: Google
  4. 4. Etabliert? Keinesfalls.Freitag, 7. Juni 2013 4GestützteBekanntheit in derGesamtbevölkerungGruppe mit derhöchstenBekanntheitMigipedia 20.0% 27.5% (30-39 Jahre)Joiz 14.0% 39.3% (14-19 Jahre)Swisscom Care 12.4% 23.1% (14-19 Jahre)Dealini 8.9% 18.8% (14-19 Jahre)Migipig 5.7% 7.5% (30-39 Jahre)Atizo 2.4% 3.5% (30-39 Jahre)Quelle: Marketagent / Studie Social Media reloaded 2013
  5. 5. Wo bleibt der ROI?Freitag, 7. Juni 2013 5Quelle: Google
  6. 6. Freitag, 7. Juni 2013 61% gestalten9% kommentieren90% schauen zuQuelle: Eigene Darstellung / Jakob Nielsen
  7. 7. Engaged customers spend moreFreitag, 7. Juni 2013 7Quelle: Bain & Company020406080100120140Promotoren Passive DetraktorenDurchschnittlicherUmsatzKunden nicht engaged engaged+30%+40%+20%*Umsatz indexiert aufPromotoren = 100Promotoren = NPS 10-9, Passive = NPS 8-7, Detraktoren = NPS 6-0
  8. 8. Erfolgsfaktoren – how to engage?Freitag, 7. Juni 2013 8Quelle: Eigene Darstellung
  9. 9. 1. Das Marketing redaktionell verstehenFreitag, 7. Juni 2013 9Quelle: Wikipedia
  10. 10. Ein GartencenterFreitag, 7. Juni 2013 10Quelle: Facebook
  11. 11. Der RedaktionsplanFreitag, 7. Juni 2013 11Quelle: Basler Versicherung
  12. 12. 2. Make a techi friendFreitag, 7. Juni 2013 12Quelle: Privat
  13. 13. Ein Bäcker, der twittertFreitag, 7. Juni 2013 13Quelle: bakertweet.com
  14. 14. Pflanzen, die zu trocken sind, twitternFreitag, 7. Juni 2013 14Quelle: botanicalls.com
  15. 15. 3. Channel PlanningFreitag, 7. Juni 2013 15InhaltePaidMediaEarnedMediaOwnedMedia
  16. 16. Freitag, 7. Juni 2013 16BoughtMediaOwnedMediaEarnedMediaQuelle: On
  17. 17. Freitag, 7. Juni 2013 17BoughtMediaOwnedMediaEarnedMediaQuelle: Basler Versicherung
  18. 18. 4. Make the crowd work for youFreitag, 7. Juni 2013 18Quelle: Eigene Darstellung
  19. 19. Freitag, 7. Juni 2013 19Quelle: Jovoto
  20. 20. Freitag, 7. Juni 2013 20Annabelledesignspotter.comTrend and StyleW&VLand der Erfinder
  21. 21. Freitag, 7. Juni 2013 21Quelle: Migipedia
  22. 22. Freitag, 7. Juni 2013 22Quelle: Spiegel Online
  23. 23. AusblickFreitag, 7. Juni 2013 23Social Media ist nur ein Kapitel im Buch derfortschreitendenden Digitalisierung.Das vorangegangene Kapitel hiess übrigens “Web 2.0”.
  24. 24. Freitag, 7. Juni 2013 24@fpoppenh
  25. 25. Freitag, 7. Juni 2013 25WWW.STRATEGIEPARTNER.CH

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