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Team building and effectiveness

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team building and effectiveness

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Team building and effectiveness

  1. 1. Case Study<br />On<br />Team Building And Effectiveness<br />With Reference to<br />BEER SALE AND DELIVERY TEAM<br />Under the guidance of ,<br />Prof. BiswajeetPattanayak<br />& Dr. PhalguNiranjana<br />PGDM/2010-12/Gr. 4<br />
  2. 2. Group Representatives<br />BijayJha PGPM/2010-12/06<br />DebadattaSahoo PGPM/2010-12/11<br />Pratim Das PGPM/2010-12/30<br />Ruru Kumar Sahu PGPM/2010-12/34<br />SabeehaTanweer PGPM/2010-12/35<br />Siddhartha Priyaranjan PGPM/2010-12/46<br />Somika Saran Pandey PGPM/2010-12/47<br />Subhashree Ray PGPM/2010-12/49<br />
  3. 3. Team Versus Group<br />Work Group:<br /> A group that interacts primarily to share information and to make decisions to help each group member perform within his or her area of responsibility.<br />Work Team:<br /> A group whose individual efforts result in aperformance that is greater than the sum of the individual inputs.<br />
  4. 4. Comparing WORK GROUP and WORK TEAM<br />
  5. 5. Team Effective Model<br /> Context<br /> Structure of Team<br /> Climate of trust<br /> Performance and reward system <br />Work design<br /> Task identity<br /> Autonomy<br /> Skill variety<br />Team Effectiveness<br />Composition<br /> Ability of members<br /> Personality<br /> Allocating role<br /> Diversity<br /> Flexibility<br />Process<br /> Common purpose<br /> Specific goal<br /> Team efficacy<br /> Conflict level<br />
  6. 6. Team Environment Relations<br />Market characteristics: Markets are volatile when retail purchasing policies, customer-induced competition, and requirements of special interest groups change frequently.<br />Product marketing<br />Point-of-Sale Advertising<br />
  7. 7. Work Strategy <br />Underdog<br />Independent and competitive.<br />Customer oriented.<br />Adaptability.<br />Self-reliance.<br />“ If it will help the sale and not hurt the company, do it ”<br />Topdog<br />Follower of Maltshire guidelines.<br />Sales oriented.<br />Inclined to the rules and regulations.<br />“ Do what the company say ”<br />
  8. 8. Leadership<br />Underdog<br />Dependent on team leader.<br />Autocratic leadership.<br />Topdog<br />Participative and democratic leadership model.<br />Employee involvement is encouraged.<br />
  9. 9. Group Composition and Process<br />Underdog<br />Very large sales area.<br />Largest team in the company.<br />Lack of communication ( within the group)<br />Difficult in long term planning.<br />Effective coordination.<br />Topdog<br />Comparatively smaller area.<br />Equal knowledge and skills.<br />Good communication.<br /> clash of ideas.<br />
  10. 10. Conclusion<br /> If same task are given to different teams, different marketing strategies are evolved under different kinds of leadership styles. A team performance depends on their team work and effective use of their potential. E.g. in the case study we saw that tough Topdog used the traditional selling concept but they were productive because of their proper coordination.<br />
  11. 11. Thank You<br />