This document provides an agenda and presentation on social marketing by Aaron Everhart of Leonito/Grey group. The presentation covers the background and purpose of social marketing, comparing commercial vs. social marketing. It defines key concepts like brands and target audiences. Three case studies are presented: "Play it Safe by the Water" in Australia, "Building a Better Today for a Safer Tomorrow" by DIPECHO/Care International, and "Five Clean Fingers" in Vietnam. Models for behavior change campaigns like the three E's and FOAM are also discussed. The presentation aims to help participants understand how to apply social marketing to achieve their organization's goals.
3. • 2 Years
• 30 Projects
• 17 staff Hanoi
• 55 staff HCMC
• 100% Vietnam
I am from Leontio / Grey group, a communications company. We develop integrated
behavior change communications campaigns for commercial entities, governments and
NGOs. At the end of my talk, I’ll share with you a bit more about our organization and our
focus.