Junho de 2013

1. Pontomobi Credentials June.2013

2. PONTOMOBI OVERVIEW
Leading mobile marketing and advertising company in Brazil providing solutions to enterprises
4 OFFICES IN BR + 1 IN LONDON
SP, Rio, BH and Recife
9 COMPANIES
Sequence of investments, mergers and
acquisitions
4 BUSINESS UNITS
Platforms, Development, Media and Lab
180 EMPLOYEES
+2500 PROJECTS DELIVERED

3. PONTOMOBI TIMELINE: CONSOLIDATION
Consolidations of the Brazilian market: successful sequence of mergers and acquisitions
2007
2008
2009
2010
2011
2012
FOUNDATION
Set.2007
FOUNDERS
Leo Xavier
Sergio Percope
Flavia Biasotto
Johny Carvalho
RBS
Acquires 30% Shares
Nov.2008
FOUNDERS
Leo Xavier
Sergio Percope
Flavia Biasotto
Johny Carvalho
RBS
Call 60% Shares
Dec.2010
PARTNERS
Leo Xavier
Sergio Percope
Flavia Biasotto
Johny Carvalho
Terence Reis
ACQUISITION
BLUESPOT
Bluetooth Marketing
ACQUISITION
MOBMIDIA
App Developer
MERGE
MOBMIDIA +
FINGERTIPS
FINGERTIPS.MOBI
Apps/Games Developer
ACQUISITIONS
HANDS
Mobile Ad Network
DP7
Mobile Platforms
MINUCOM
Mobile Platforms
ACQUISITION
AORTA
Mobile Platforms

4. HANDS
FINGERTIPS.MOBI
Four BU’s structured to deliver full mobile services solutions for enterprises.
PONTOMOBI TIMELINE | BUSINESS UNITS
AORTA
• Scalable Platforms and
Products
• SMS/IVR
• Mobile Learning
• Digital Radios
• Apps Framework
• Publishing Platform
• Custom Chip
• Apps, mobile sites and
games development
• Custom made projects
• Add Hoc, Cross Device,
Cross Platform
• Development based on
frameworks
• Mobile Ad Premium
Network
• 200+ Publishers
• 2.4 Billion "
Ad Impression/month
• Download Market Place
and Big Games
ESTRELA DIGITAL
COLLACT
PIXATE
• Innovation
• B2B2C companies
• Embrace the
geekpreneurs
• Co-proprietary products
and services
MEDIA
DEVELOPMENT
PLATFORMS
LAB
STRATEGIC PLANNING

5. Pontomobi is an international reference in mobile marketing with honors and awards worldwide
HONORS AND AWARDS
One of the biggest mobile agencies in the world according to mobiThinking “Mobile
Agencies Guide”
Link: http://www.mobithinking.com/mobile-agencies-guide
More than 20 awards in some of the main international Mobile and Advertising Festivals
Cannes Lions, Meffys, El Ojo, MMA Awards, Mobile Merit Awards,
In Brazil, Pontomobi is synonym for mobile, with the main blog, a book that’s reference in
University courses and a quarterly event
http://mobilizebook.com.br/, http://mobilizado.com
Partners of international prominence
Cannes Lion Juror, MMA LATAM MD, Head of IAB Mobile Committee, speakers at CTIA Wireless and
MMA Forum

6. PONTOMOBI
Business Highlights

7. BUSINESS UNIT OVERVIEW: PLATFORMS

8. Development and interactive platforms to deliver robust mobile solutions
SCALABLE PLATFORMS WITH TURN-KEY SOLUTIONS

9. Creation, content generation and maintenance of
digital radios and radio apps
§ More than 1M downloads
§ 22 radio stations from 12 clients
§ 104 streaming channels
PLAYME
FULL SOLUTON FOR MULTIPLATFORM BRANDED DIGITAL RADIOS

10. STUDIOS
TURN-KEY SOLUTIONS FOR PUBLISHING AND DEVELOPMENT
A family of platforms for creation of mobile
publications, apps and sites
§ More than 2MM downloads for its
apps and publications

11. STUDIOS
PLATFORMS SUITABLE FOR PUBLISHERS AND BRANDS
An easy and affordable way to accelerate and
scale brands' mobile presence
§ Sites with more than 3MM unique
users monthly

12. Scalability and flexibility to deliver iPad, iPhone and Android apps and m-sites
MORE THAN 200 APPS DELIVERED

13. A set of tools allowing companies to
send mass SMS messages and push
notifications, interact with consumers,
build and manage relationships through
CRM campaigns and train employees
via mobile learning.
LEMBRETO
MULTICHANNEL COMMUNICATIONS SUITE (SMS + VOICE + PUSH)

14. Learning, training and research
MOBILE LEARNING
• TIM+ is the mobile learning program from the carrier TIM
• Launched in May of 2012, nowadays we have + 520.000 students
learning English and Spanish on their mobile devices

15. BROADCAST SMS
Opt-in database from carries suming-up 45 million users

16. SMS PIN-CODE PROMOTIONS
Scalable Promotional Platform

17. CROSS-MEDIA INTEGRATION
Integration with offline campaigns to deliver mobile contents and engament

18. INTEGRATION WITH DIGITAL OOH
Call-to-action to promote product sampling

19. POS ACTIVATION
QR-Codes and SMS integrated with IVR platform

20. POS ACTIVATION
QR-Codes and SMS integrated with IVR platform

21. SPONSORED MOBILE CREDTIS
Promotions based on credits for pre-paid phones delivery

22. CUSTOM SIM-CARDS
Sim-Cards as CRM programm

23. BUSINESS UNIT OVERVIEW: DEVELOPMENT

24. Apps delivered for iOS, Android, BB, Windows 8, Facebook and Chrome
THE LARGEST B2B DEVELOPER IN LATAM

25. Innovative real state app
APP CYRELA
iPad app for the
leading real estate
company in Brazil.

26. Bronze Lion in Cannes 2012
APP MEDIDA CERTA
First Brazilian app to hit #1 in
App Store and Google Play at
the same time.
+500.000 downloads

27. Mobile Commerce
APP WALMART
UX and UI development for the
mobile commerce iPhone App.
Intuitive, consumer -oriented
and sales-driven interface.

28. A complete guide for tourists
APP RIO GUIDE
Official Rio de Janeiro application.
Available in Portuguese, English
and Spanish.

29. Monetization via annual sponsorships
PROPRIETARY APPS

30. MULTIPLATFORM GAMES DEVELOPMENT FOR COMPANIES
GAMES
Development of mobile games for enterprises
These games can be sponsored by companies and brands or developed for
institutional purposes, such as training or learning

31. BROAD SERVICES OFFERING
+150 projects delivered each year for top companies in Brazil

32. Mobile Media
BUSINESS UNIT OVERVIEW:
BUSINESS UNIT OVERVIEW: MEDIA

33. 150+ premium publishers, delivering +2cbillion ad impressions monthly
MEDIA: LOCAL AND INTERNATIONAL PARTNERS

34. CONTEXTUAL ADS
Click-to-Call
Click-to-Map
Media campaigns based on device features

35. CONTEXTUAL ADS
Click-to-Facebook
Click-to-AppStore
Media campaigns based on device features

36. Non-interruptive advertisements
RICHMEDIA FORMATS
Expandable banners and Embedded Video

37. Non-interruptive advertisements
ANGRY BIRDS RICHMEDIA
Expandable banners and characters interaction z

38. BUSINESS UNIT OVERVIEW: LAB

39. Joint-venture with the most famous toys manufacturer in Brazil
ESTRELA DIGITAL
Multi-Platform, Mult-Player and Cross-Device Games
iOS, Android, Facebook and Google Chrome

40. PIXATE
Pontomobi is backing-up the SF-based tech company

41. COLLACT
Pontomobi is one of the investors of this innovative start-up
Collact is the solution for small-local-businesses promotional and loyalty programs

42. BOOKS
FREE COPIES
RESEARCHES
IPSOS 2012
NA RUA 2013
LEARNING
IN-COMPANY
MOBILE RADAR
ONE PAGE MOBILE
BREAKFASTS
EVENTS
MOBILIZE.SE
BLOG MOBILIZADO
MOBILIZE PLATFORM
Educational platform to multiply knowledge about mobility

43. Thanks!
contato@pontomobi.com.br
www.pontomobi.com.br