1. Bloggers Your Company
[mini]marketing
www.minimarketing.it

2. Assumptions
After first attempts with 'surprise effect', now italian
blogosphere is more cautious on product sampling, paid
reviewing, etc.
Discussions about 'pure' blogosphere vs 'pay per post' (in
different ways) are increasing
A-list bloggers are under attack from Z-list blogger
A-list bloggers have a big visibility in the blogosphere, but
their influence on exterior is in dubt
Blog readers are long tail distribution, so e.g. the #2 blog
has just 2 or 3 times reader of a #200 blog
Specialized bloggers are becoming 'influencers' not just on
consumers, but also on journalists in newspapers