6. Trans-media story telling
Alternate Reality Gaming (ARG) is an experience that
encourages players (you!) to interact with a fictional world
using the real world to do it. http://www.giantmice.com/features/arg-quickstart/
Mobile phones in cakes Emails from characters
Magazine adverts TV adverts
Projections on buildings
Websites and blogs
Hidden Packages
Solve problems
10. • Level one, 20 Credit unit
• 12 week, “thickly authentic simulation”1
• Work in small groups
• Role-play employees of a turn-around
company
• Task is to revive a failing company
• Basic marketing, business finance and
personnel issues
1Shaffer, D. (2005) Epistemic Games. Retrieved 31st August 2010, from
http://innovateonline.info/pdf/vol1_issue6/Epistemic_Games.pdf