Start with your email: http://eepurl.com/gNoJBL Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach. This article was originally published on https://www.ergoseo.com/reuse-content.html with Video Guide

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How to Re-use Content?
Video guide on recycling your content with
actionable steps and examples. Recycled
content helps with brand reputation,
engagement, traffic and reach.
Note: Restrictions apply when playing the video in specific countries. If the video does not play in your
country it is not because it has an error but to save bandwidth.
Want a video like the above? Send me a message.

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Home / Advertise / SEO / Social Media / Content
/ Technical / Ads
Presenting your content in different ways it is good for brand
reputation, creates engagement, traffic and can help reach
more people in different audience segments, online networks,
and age-groups.
Contents
1. Written Content / Blog Posts
2. Video Content
3. Webinars
4. Podcasts
5. Powerpoint Presentations / PDFs / Ebooks
6. Social Media
7. Infographics
8. Charts

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9. Content Stacking
10. Update Old Content
How to Re-purpose Blog Posts?
You have a series of blog posts sitting there, and you do not know what else you need to create more
traction.
To start with that, it is always good to have searchable text content, because Google works perfectly with
that and some people like to read content in the form of a guide or a way to visualize the steps.
Are there any difficulties with written texts? Yes, here are a few suggestions:
People need time to read long articles and who has so much time these days?
Readers may abandon the post if they are bored, before nishing the reading.
They may bookmark it to read later if ever nd the time; usually they do not. Have you ever
bookmarked a list of articles only never to return reading them? I have done that repeatedly.
It is challenging to create popularity and engage people if the text does not satisfy the
professional writing requirements. A hasty written article may leave your readers with questions or
content gaps, but it is always good to have something than nothing, right?
You need to analyze how you are going to optimize the texts for conversions, how many Call-to-
action (CTA) buttons you need, and monitor the performance to tweak further.
Writing does not fit the way some people like to produce content. Some people prefer to record first and
write later. When they explain a concept to others through the mic, helps them clear their thoughts
overwriting the article then.
If you have already prepared a podcast or a video following a script you can use bullet-points to create the
article or blog post. You should be able to have it ready soon enough as you already talked about it in
your other content forms.
Having ready audio or video content will enhance the quality of your article. Be sure to embed your
podcast and video in it. You can use WordPress to insert both content forms in your posts; it will provide
the respective players automatically.
Embedding a video makes the readers spent more time on your page, while the podcast may convert
them into subscribers.
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How to Re-purpose Video Content?
It is maybe easier to create a video than write an article. Some people can do both; others prefer speaking
than writing. Either way, keep in mind that videos can target a separate audience who likes to watch
instead of reading, plus videos are direct and create a special relationship with the viewers.
Viewers can meet the person behind the pen, see your personality, appreciate your sincerity and body
language, know that you are a real person, all pointers that create engagement.
Videos appeal to emotions, and in this aspect, it is easier to resonate with watchers than to the article
readers. Viewers notice the voice changes and the facial expressions that could work positively or
negatively.
Videos are the best way to tell a story and businesses should work on creating stories instead of stiff
adverts. Plus, videos are instrumental when you have a short story or breaking news.
You can take your blog post and make a video just by narration or presenting the content, then upload it to
YouTube in a separate channel with your other videos treating a similar topic. When you have more
videos around a theme, you can do an introductory video and follow up with in-depth pieces like content
stacking below.
With some videos of the same topic ready, you may consider preparing a series as a course for sale and
uploading them on Udemy.com.
For example, if you have a How-to blog post, you can turn it into a video showing the steps either live or
via a presentation. If you have a podcast, you can play a video loop and let the podcast run in the
background.
Note that you need to capture the viewers' attention within the first ten seconds or less else they will stop
watching the video. The video should inform viewers right from the start what is the theme and how it will
help them find a solution.
What Are the Requirements to Creating Video Content?
Videos that create engagement have specific requirements. I am preparing a separate article on Video
content, but I could say briefly here that you need to figure out how a video can serve better your needs.
For example, the length of the video, you need to analyze if you need a short or a longer video.
What form of Call-to-action (CTA) serves better your goals.
How to promote a video, so it ranks in the top search results of YouTube (Video SEO).
How to organize the video content in topics (video channels).
Are you going to embed the video in other external pages, i.e., social accounts or your site?
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Do you need to optimize for the Autoplay feature to grab attention quickly?
You will need to upload subtitles so users can watch videos on mobile devices without the
accompanying sound in speci c environments, i.e., waiting rooms or for hearing-impaired people.
Is it better to have narration, music or both?
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Do I Need a Video Script?
It is better to prepare a script, i.e., bullet points or sketches, and then create your video regardless if it has
narration or just frames. When your video follows a script everything goes smooth, you are aware of the
requirements, and it takes less time to create it. The video script will also take into account how much time
you need to pause the talking, so the users appreciate a smooth speech flow like a radio show.
How to Record a Video?
The options available lead to different results and have their ups and downs. If you use a digital SLR you
record better quality video, as there are no camera movements, you have better light conditions, and you
can set up a video recording studio at a permanent space with a pleasing backdrop always set up and
ready to go. If you find the light is not enough, you may consider buying a softbox light. You can always
plug a better microphone to the camera and capture great sound.
Any modern smartphone can create decent videos, and you have the advantage of mobility. Many
marketers record videos on the road, i.e., the successful businessman Gary Vaynerchuk, in their car, etc.
Of course, you should not expect the best quality of lighting, sound, and steadiness from such videos but
they serve well their scope of mobility and originality. You may consider getting a selfie stick and an
external mic to capture better sound.
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How to Recycle a Webinar?
If you take the notes from the webinar you did in the past you can generate a series of articles, publish a
shorter version on YouTube, or create a page (FAQ) where you answer common questions in bullet-
points. Be sure to take a couple of webinar questions and send the answers to your email list subscribers
to keep them engaged.
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How to Re-purpose a Podcast?
With audio, the audience characteristics are different as you have mostly dedicated users that listen to
your podcast while commuting or doing stuff in their house. That still means that you need to capture their
attention, entertain, educate and even inspire them. Doing any of the above, you gain their trust and retain
them for more extended periods of time.
You can take your video and transform it into a podcast. Again here, you need to consider pausing the
speech like a radio show.
Podcasts could be twenty or more minutes long but keep in mind that you need to have a big topic to
discuss if you take the time. When you have guests talking, it makes sense doing podcasts from half to an
hour and a half.
If you have created some podcasts that belong in a common theme, you could create an audiobook and
make it available as a free download on your site or elsewhere.
Recording quality sound is critical. You can buy a quality microphone and plug it to your PC or your digital
camera if you are producing a video later.
How to Recycle a Presentation (Powerpoint/PDF/Ebook)?

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You may use any content script that has bullet-points or can help in creating a short presentation in the
form of Powerpoint or PDF. Wordpress supports embedding PDF, and in the case of the Powerpoint you
may do it via a Wordpress plugin or just put the link for downloading the file.
When you create video content, you should have already prepared some slides and then imported them
into your video processing suite. The next thing to do is export the slides into PDF and embed them into a
blog post or in online document sites that host presentation PDF files, i.e., Slideshare.com.
If you have some blog posts that belong into a frequent topic, you could organize them into an ebook that
you can upload in Ebook sites or sell it on Amazon.
How to Re-use Content on Social Media?
Having prepared content in any of the above forms will leave you with some visual content that you can
further exploit. A good example is uploading the visuals into your social media accounts together with a
brief description, a CTA or a link to your landing page.
Some visuals work better than others, but generally, the scope here is to keep mentioning the brand. The
second goal is traffic and conversions, but that depends on the interesting visual, the description and the
optimized landing page.
Many marketers curate content instead of creating it for reasons of reducing costs or having no time so
that they may use your visuals, may visit your page to read the material, and give you some attribution or
offer a partnership.
Apart from the visuals, you can offer a few bullet-points from your article to generate some shares. Be
sure to include a link to your post when you share them online.
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How to Transform Content into an Infographic?
Infographics are a visual content form that benefits the branding. Blog posts, video scripts, image files all
provide content to create an infographic.
You need to have some DTP (Digital Publishing) skills to create an infographic to make it look
professional. There are online forums like Freelancer.com, Peopleperhour.com, Fiverr.com, where you
can order an infographic, provide the general idea, maybe some visuals and the creator will hand you the
ready files.

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Be sure to include a description of your business at the bottom, together with the business address, and
contact details. Also, you should have a footnote with the copyright attribution and a link pointing at your
landing page for those who want to use the infographic on their sites.
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How to Prepare Charts from Old Content?
Another idea is to organize your data that support your article into tables and charts. Charts are the best
way to visualize a concept when you can back it up with some data, i.e., user statistics, monthly or yearly
growth, revenue, etc.
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What is Content Stacking?
Content stacking is when you have a content idea and create different types of it and group them under a
common topic following a content plan and a script.
It might be a series of videos around a topic followed by a blog post and a podcast all uploaded in
different online places.
When you stack content as above, you save time over creating the elements independently. When you
create videos, you will appreciate that it is more comfortable as you have a script and you have already
put your thoughts in writing.
Stacking content makes your content pieces better as you have refined one concept that only takes
different forms. As soon as you get the grip of how to stack and optimize the content production, you can
pass into creating subthemes or episodes and link them together. This way you can cover a big theme
and create reader engagement, more subscribers, and conversions.
Do not forget to include conversion elements like CTAs (Click-to-Action buttons) in your content stacks.
Now that you have organized your stacked content ideas into a sort of marketing campaigns you can track
the performance of your different engagement metrics. Content stacking is a great way to augment your
fan base.
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How to Exploit Old Content?

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Things change in all industries and niches, and fresh content brings growth. If you have old blog posts
that sit without bringing any traffic you could tweak them with updated data. It is best to keep the old URL
of the article and present a new version of it to your readers.
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