O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Logistics, geocoding
and new services
Per Olof Arnäs
Chalmers
@Dr_PO
per-olof.arnas@chalmers.se
about.me/perolofarnas
poss...
+ =
The Internet first became available for
Swedish consumers around 1993
A (bad and expensive) mix between
Teletext and t...
15 years later, in 2008, Google Flu
Trends was launched
Based on what
people google and
where their
computer is located
Te...
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
almost
The girl and the iPad by Nicla...
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
...and neither does she,
but she will...
We are in the middle of a gigantic
exponential development curve
beginning
A new global eco system where new
types of, knowledge based, industries
compete with traditional ones
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
by purchasing a bunch...
Startups compete with airlines by
inventing videoconferencing.
http://bryce.vc/post/18404303850/the-problem-with-innovatio...
http://www.gartner.com/newsroom/id/2575515
Source: Gartner August 2013
Augmenting
humans with
technology
Machines
replacin...
http://www.gartner.com/newsroom/id/2575515
Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
http://www.gartner.com/newsroom/id/2575515
?
Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
Opportunities
Digitization Increasinggoods volumes
New
technology
Political
interest
Quad Aces by fitzsean on Flickr
InSearchOfLostTimebybogenfreundonFlickr
The biggest problem in
transportation is time.
There is not enough of it.
Ever.
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
We produce vast
amounts of data
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
All the time.
F430	
  dashboard	
  by	
  Carlos	
  de	
  Paz	
  on	
  Flickr
We use dashboards to
manipulate the system
Addicted to dead trees
Physical flow
Original? Copy?
Ownership
Consignor
Consignee
Digitization fronts
Goods Vehicle
Business
process
Infra-
structure
Goods Vehicle
Business
process
Infra-
structure
Barcodes
RFID
Sensors
ERP systems
TMS systems
E-invoices
Cloudbased
servic...
26
DIGITAL INFRASTRUCTURE
Large flows of data
Divergent data flows
Form
Source
Contents
Quality
Technological platforms
Se...
Strategic Tactical Operational Prognosis
Time horizons
We are approaching
this boundary
…and we are
starting to
move past ...
Goods
Vehicles
Business
processes
Infrastructure
Stra-
tegic
Tac-
tical
Opera-
tional
Prog-
nosisWhat happens
when access ...
Realtime
applications
Expanding
delivery front
Stand by
shipments
Dynamic
shortcuts
Platoon
parking
Foliatedtransportation...
The end of game by Bogdan Suditu on Flickr
Planning
applications
Some
Stand by
shipments Foliated
Transportation
Networks
...
Big Data
Locals and Tourists #1 (GTWA #2): London by Eric
Fischer on Flickr (CC-BY,SA)
Big Data
Variety
Volume
Verasity
Velocity
IBM, 2012. Analytics: “The real-world use of big data - How innovative enterpris...
[Teleatlas, Navteq,
Tomtom and Garmin ] are
facing new challenges
from smart phones and
free maps, some of
which are being...
MIT Technology Review
http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/
[...] ...
http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
Waze is based on the fact that everybody running the app
automagically delivers data. No central ”traffic control”!
Crowdsourced
traffic- and map
data
Many-to-many
communication
Example of data
sharing thatworks
Free for
consumers
Capacity radar Matchmaking
ETA-projections
Bottleneck
status
Data layers that could be
applied in freight
Per Olof Arnäs, ...
CC-BY Per Olof Arnäs
Questions Is the
transport
industry ready
to start being
”social”?
Is the digital map industry
ready to meet these new,
mu...
THE 5 SYMPTOMS OF
LAZINESS:
1.
Not all ideas age with grace
Someone must do the work
Not everyone will want
to adopt new things
Change
habits
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
Per Olof Arnäs
per-olof.arnas@chalmer...
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
Próximos SlideShares
Carregando em…5
×

Logistics, geocoding and new (possible) services

1.159 visualizações

Publicada em

The digitization of freight enables new services and new business models. The use of geocoded data together with smart realtime applications can yield large future benefits for the freight industry. Big data analysis and realtime applications are just the beginning.

Publicada em: Tecnologia, Negócios
  • Seja o primeiro a comentar

Logistics, geocoding and new (possible) services

  1. 1. Logistics, geocoding and new services Per Olof Arnäs Chalmers @Dr_PO per-olof.arnas@chalmers.se about.me/perolofarnas possible
  2. 2. + = The Internet first became available for Swedish consumers around 1993 A (bad and expensive) mix between Teletext and the Yellow Pages Not very pretty Few people with computers
  3. 3. 15 years later, in 2008, Google Flu Trends was launched Based on what people google and where their computer is located Ten days ahead of the official flu tracker www.google.org
  4. 4. How  will  we  use  the  technology  in  10  years? We have no idea. almost The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
  5. 5. How  will  we  use  the  technology  in  10  years? We have no idea. ...and neither does she, but she will be dissatisfied with stuff that we think are pure science fiction and almost magic. almost The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
  6. 6. We are in the middle of a gigantic exponential development curve beginning
  7. 7. A new global eco system where new types of, knowledge based, industries compete with traditional ones
  8. 8. http://bryce.vc/post/18404303850/the-problem-with-innovation Startups don’t compete with airlines... by purchasing a bunch of planes hiring a bunch of pilots and locking up a bunch of terminals at airports. Miniature Airport by disparkys on Flickr
  9. 9. Startups compete with airlines by inventing videoconferencing. http://bryce.vc/post/18404303850/the-problem-with-innovation Startups don’t compete with airlines... Miniature Airport by disparkys on Flickr (CC-BY,SA) by purchasing a bunch of planes hiring a bunch of pilots and locking up a bunch of terminals at airports.
  10. 10. http://www.gartner.com/newsroom/id/2575515 Source: Gartner August 2013 Augmenting humans with technology Machines replacing humans Humans and machines working alongside each other Machines better understanding humans and the environment Humans better understanding machines Machines and humans becoming smarter Gartners Hype Cycle for Emerging Technologies
  11. 11. http://www.gartner.com/newsroom/id/2575515 Source: Gartner August 2013 Gartners Hype Cycle for Emerging Technologies
  12. 12. http://www.gartner.com/newsroom/id/2575515 ? Source: Gartner August 2013 Gartners Hype Cycle for Emerging Technologies
  13. 13. Opportunities Digitization Increasinggoods volumes New technology Political interest Quad Aces by fitzsean on Flickr
  14. 14. InSearchOfLostTimebybogenfreundonFlickr The biggest problem in transportation is time. There is not enough of it. Ever.
  15. 15. Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr We produce vast amounts of data
  16. 16. Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr All the time.
  17. 17. F430  dashboard  by  Carlos  de  Paz  on  Flickr We use dashboards to manipulate the system
  18. 18. Addicted to dead trees
  19. 19. Physical flow Original? Copy? Ownership Consignor Consignee
  20. 20. Digitization fronts Goods Vehicle Business process Infra- structure
  21. 21. Goods Vehicle Business process Infra- structure Barcodes RFID Sensors ERP systems TMS systems E-invoices Cloudbased services Order handling Driver support Vehicle economics RDS-TMC Road taxes Active traffic support Digitization fronts
  22. 22. 26 DIGITAL INFRASTRUCTURE Large flows of data Divergent data flows Form Source Contents Quality Technological platforms Semantical platforms Integration platforms Continuity network by twicepix on flickr
  23. 23. Strategic Tactical Operational Prognosis Time horizons We are approaching this boundary …and we are starting to move past it! Realtime!
  24. 24. Goods Vehicles Business processes Infrastructure Stra- tegic Tac- tical Opera- tional Prog- nosisWhat happens when access to real-time data increases? not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)Per Olof Arnäs
  25. 25. Realtime applications Expanding delivery front Stand by shipments Dynamic shortcuts Platoon parking Foliatedtransportationnetwork Intelligent V2I communication Some Super Cat by Photo Extremist on Flickr Data sharing
  26. 26. The end of game by Bogdan Suditu on Flickr Planning applications Some Stand by shipments Foliated Transportation Networks Datasharing Route optimisation
  27. 27. Big Data Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)
  28. 28. Big Data Variety Volume Verasity Velocity IBM, 2012. Analytics: “The real-world use of big data - How innovative enterprises extract value from uncertain data” Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr (CC-BY,SA)
  29. 29. [Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves. MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/
  30. 30. MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/ [...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes
  31. 31. http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
  32. 32. http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
  33. 33. Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!
  34. 34. Crowdsourced traffic- and map data Many-to-many communication Example of data sharing thatworks Free for consumers
  35. 35. Capacity radar Matchmaking ETA-projections Bottleneck status Data layers that could be applied in freight Per Olof Arnäs, per-olof.arnas@chalmers.se
  36. 36. CC-BY Per Olof Arnäs
  37. 37. Questions Is the transport industry ready to start being ”social”? Is the digital map industry ready to meet these new, much tougher, demands?
  38. 38. THE 5 SYMPTOMS OF LAZINESS: 1.
  39. 39. Not all ideas age with grace
  40. 40. Someone must do the work
  41. 41. Not everyone will want to adopt new things
  42. 42. Change habits
  43. 43. How  will  we  use  the  technology  in  10  years? We have no idea. Per Olof Arnäs per-olof.arnas@chalmers.se about.me/perolofarnas @Dr_PO Slides published on slideshare.net/poar some The girl and the iPad by Niclas Lindh on Flickr (CC-BY)

×